2025年，是我国汽车行业"反内卷"的关键年。这一年里，商用车行业内卷严重，盈利水平 下降，价格战、同质化竞争愈演愈烈；这一年里，国家有关部门和行业管理机构频频出手， 出台反内卷措施，呼吁行业向着健康可持续方向发展。作为国民经济运输"大动脉"的商用 车产业，更是首当其冲：如何在"百年变局"中不走捷径，不搞短视竞争，如何践行反内 卷，成为每一家商用车企业的必答题。 近日，东风汽车股份有限公司（以下简称"东风股份"）以获评"全国行业质量领先企业"， 对这一命题做出了有力回应——不以低价换市场，而以品质立口碑，走出了一条以实力确保 产品品质的发展道路，请看第一商用车网的分析报道。 摒弃"内卷"歧路，质量才是生存之本 当前，商用车行业深陷"内卷"泥潭：价格战此起彼伏、产品同质化严重、服务标准参差不 齐。部分企业为抢占市场份额，不惜牺牲产品可靠性，压缩研发投入和测试验证费用，导致 用户对品牌信任度持续走低。这种"劣币驱逐良币"的竞争模式，不仅损害消费者权益，更 阻碍了整个行业的技术进步与品质升级。 比如，东风睿立达在NEVC2025第十届中国新能源商用车挑战赛中横扫六项大奖，不仅摘 得"大面组全能金奖"，展现了出全方位 ...

Core Viewpoint - The article highlights the rapid growth and increasing market presence of new energy VAN vehicles in the logistics and transportation industry, with various manufacturers launching innovative models to meet diverse operational needs [1][2]. Group 1: New Energy VAN Models - Jianghuai's 1van series includes three main product lines: Blue Cat (6-7 cubic meters), Van Baolu (over 8 cubic meters), and the Kara unmanned vehicle, targeting urban logistics and multi-purpose applications [4][5]. - Foton's Xiangling U7, a pure electric model, offers a spacious design and features a self-developed semi-solid-state battery with two configurations (40.18 kWh and 50.23 kWh), achieving a maximum range of 360 kilometers [7][9]. - The Farizon Super VAN series, including X-VAN and Chuan Hydrogen Super VAN, focuses on diverse market needs, offering solutions for camping, commercial use, and cost-effective ownership [11][13]. Group 2: Market Trends and Innovations - Dongfeng's Rui Lida emphasizes high cargo capacity with models like V5 (6.61 cubic meters) and V7 (7.27 cubic meters), designed for efficient loading and unloading, and features a comprehensive range of over 310 kilometers [14][16]. - Changan's Kai Cheng V919 offers eight different versions, featuring a long range of 470 kilometers and low energy consumption of 16.5 kWh per 100 kilometers, significantly reducing operational costs compared to fuel vehicles [17][20]. - Skyworth's Hongtu, a multifunctional pure electric VAN, aims to provide efficient solutions for global logistics and passenger transport, featuring a modular design and a cargo space of 14 cubic meters [21][23]. Group 3: Competitive Landscape - Foton's Tuyano X5 introduces a versatile platform compatible with fuel, pure electric, and hybrid technologies, achieving a maximum range of 520 kilometers and the lowest energy consumption in its class at 17.7 kWh per 100 kilometers [24][26].