Core Viewpoint - Nissan is facing significant financial difficulties, being the only Japanese automaker among the top three to report losses, with a net loss of 115.7 billion yen (approximately 5.6 billion RMB) in the first quarter of the fiscal year 2025, marking four consecutive quarters of losses [2][3][4]. Financial Performance - In the first quarter of fiscal year 2025 (April 1 to June 30), Nissan's net sales decreased to 2.706 trillion yen from 2.998 trillion yen in the previous year, while gross profit fell to 236.4 billion yen from 401.3 billion yen [4]. - The company reported an operating loss of 79.1 billion yen, compared to an operating income of 65.1 billion yen in the prior year [4]. - Non-operating income also declined significantly, dropping to 39.1 billion yen from 139.8 billion yen [4]. Market Challenges - The U.S. tariffs on Japanese automobiles, which remain as high as 27.5%, have severely impacted Nissan's performance, with an estimated loss of 68.7 billion yen attributed to these tariffs [5][7]. - In the first half of 2023, Nissan's sales in China fell by approximately 17.6%, reflecting a broader trend of declining market share as domestic brands gain prominence [8][14]. Competitive Landscape - The rise of domestic electric vehicle brands in China has eroded Nissan's traditional advantages of durability, fuel efficiency, and resale value, leading to a significant drop in sales [14]. - Nissan has fallen out of the top ten in global new car sales for the first time, overtaken by competitors including Chinese brands like BYD and Geely [9][10]. Strategic Responses - In response to its financial struggles, Nissan has initiated a revival plan called "Re:Nissan," aiming to cut costs by 500 billion yen through global layoffs and factory closures [15][16]. - The company is also focusing on reviving its presence in the Chinese market by launching new models, such as the N7, which achieved sales of over 6,000 units in June and July [18]. However, reliance on a single model is deemed insufficient for a sustainable turnaround [18].