"十五五" 规划大幕初启，吴江即以跃马扬鞭姿态，在新征程上铿锵向前。 在"四动融合"促消费中"抢头彩" 朝向"消费目的地"，吴江底气何在？答案就藏在其丰富的资源禀赋、优越的区位条件、立体的产业格局 与活跃的市场生态之中。 冬日的太湖，水天一色，临岸远眺，时常能见红嘴鸥翩跹飞舞，回温些许，便有跑者的脚步与自行车的 车轮相互交错。苏州湾梦幻雪世界里，"小土豆"们畅游冰雪天地，苏小花、捷安特、京东方、Big Burger等20个驿站串联于湖畔绿道，带来休憩补给、文化展示、购物体验等多元服务——"东太湖S 弯"，正吸引着越来越多的游客来此踏访。"太湖新城坐拥太湖黄金水岸与深厚人文底蕴，是吴江展示现 代气质、吸引高端消费的重要窗口。"吴江太湖新城党工委书记、管委会主任顾全说。 正是得天独厚的资源优势，立起了吴江"引客留客"的根基。且不说太湖风韵，也暂不谈丝绸扬名，只看 水乡肌理：纵观吴江全域，水网密布，同里、黎里、震泽、平望等千年古镇点缀其间，承载着游客对于 江南的美好想象，大运河穿城而过，已成"活态遗产"。走在小镇的石板街上、徜徉在江村的稻田里，都 能感受江南韵、小镇味、现代风，都能生动地体验"江南何处好，乐居在吴江 ...

Core Viewpoint - The article highlights the transformation of Taihu Snow Co., Ltd. into a leader in the silk industry through the integration of cultural revitalization, technological innovation, and multi-channel strategies, showcasing how traditional industries can innovate and thrive in modern markets [1][9]. Cultural Revitalization - Silk, known as "soft gold," is not only a luxurious fabric but also a significant symbol of Chinese civilization, with Taihu Snow emphasizing the importance of cultural roots in its growth strategy [2]. - The company has established a cultural translation space at its silkworm culture park, showcasing the traditional silk-making process and enhancing consumer engagement with the heritage [2]. - Taihu Snow's approach to "cultural revitalization" involves using digital technology to promote intangible cultural heritage, collaborating with museums to create immersive experiences that connect consumers with traditional craftsmanship [2][3]. Technological Innovation - Taihu Snow addresses industry challenges such as low production efficiency and quality inconsistency by creating a closed-loop supply chain from mulberry fields to silk quilts, ensuring quality control [4][5]. - The company employs IoT sensors in its mulberry plantations and smart systems in production to maintain consistent quality and improve efficiency, blending modern technology with traditional craftsmanship [5]. - Research and development investments reached 21.36 million yuan in the first three quarters of the year, accounting for 3.87% of revenue, with a focus on developing proprietary silk processing technologies [5]. Market Strategy - Taihu Snow's market strategy includes a comprehensive channel approach, leveraging both online and offline platforms to reach consumers effectively [6][7]. - Online sales accounted for 58.15% of the company's main business revenue in the first three quarters of 2025, with a year-on-year growth of 26.34% [6]. - The company has established immersive experience stores in key cities, enhancing consumer engagement and brand loyalty through hands-on interactions with products [7]. Future Development - Taihu Snow plans to invest 300 million yuan in building a cross-border e-commerce headquarters to support its international expansion and aims to produce 4 million silk products annually by 2027 [8]. - The company is committed to sharing research outcomes with the industry to promote high-quality development in the silk sector, indicating a focus on collaborative growth [8][9]. - The integration of AI technology across production, sales, and service processes is part of the company's strategy to enhance operational efficiency and product offerings [9].