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从帝王禁苑到人民博物院:故宫百年,何以“新生”?
Zhong Guo Xin Wen Wang· 2025-10-10 03:07
中新网北京10月10日电(记者 王诗尧)今天,坐落在北京中轴线核心位置的故宫博物院,迎来了它的100 岁生日。 这里的朱墙金瓦,见证过六百年紫禁城的历史,见证过两个王朝的兴衰,见证过二十四位皇帝的更替。 而最近这一百年,无疑是它漫长生命中最富戏剧性的转折—— 从森严的帝王禁苑蜕变为人民的文化殿堂,从封闭的权力象征转型为开放的文化空间,从中国的故宫成 长为世界的故宫。 在传承中创新,在开放中坚守,百岁故宫还在不断实现"新生"。 故宫的百年焕新,远不止于"开门迎客"那么简单。它更核心的成就,在于完成了自身身份的深刻蜕变: 从一个陈列古董的"文物仓库",转变为一个生机勃勃的"文化活体"。 过去的故宫,某种程度上只是一个巨大的文物保管所,强调的是"保护"而非"活化";今天的故宫,则是 一个生机勃勃的文化有机体、一位高超的"故事讲述者",它不仅在保存历史,更在创造新的文化生命 力。 《我在故宫修文物》的纪录片,展现"工匠精神"的当代传承,让沉睡的文物在鲜活的历史叙事中"醒"过 来;故宫文创产品,将古典美学融入现代生活,因此朝珠变成了耳机,御批成了书签尺,紫禁城也从被 仰视的符号,变成了可拥抱的潮流;各类特展、讲座、教育 ...
从颜值到价值,设计提升品质——大城奋进·武汉新消费观察②
Chang Jiang Ri Bao· 2025-08-15 01:15
Core Insights - The transformation of traditional cultural elements into modern consumer products is driving tourism and economic activity in Wuhan, showcasing the city's design capabilities and cultural heritage [5][10][17] Group 1: Cultural and Economic Impact - The historical and cultural districts in Wuhan, such as the Hankou Historical Style District and Wuchang Ancient City, are attracting millions of tourists, with projections of 39 million visitors in 2024 for the Hankou area alone [5] - The integration of modern design with historical architecture has created immersive cultural experiences, enhancing the city's appeal and boosting consumer spending [5][10] - The popularity of cultural products, such as the "Huanghelou" themed merchandise, has led to significant sales, with the "Huanghelou" fridge magnets generating over 10 million yuan in revenue [9] Group 2: Tourism and Consumer Behavior - Tourists are increasingly seeking unique cultural experiences, as evidenced by the long lines at popular sites like the Ba Gong House and the Huanghelou, where visitors engage in activities like photography and purchasing souvenirs [4][9] - The rise of themed exhibitions and events in Wuhan, such as the Hesse literature exhibition, is enhancing consumer engagement and driving sales of related merchandise [14][15] - The city's branding as a "Design City" since 2017 has fostered a vibrant environment for creative industries, leading to a surge in events that connect design with consumer markets [14][15]
文化与美食在这里融合,传统与新潮在这里碰撞 活色生香一座城
Si Chuan Ri Bao· 2025-06-27 07:58
Group 1 - The article highlights the vibrant cultural and tourism integration in Leshan, showcasing the blend of traditional and modern elements in the city [2][4][5] - Leshan's cultural initiatives, such as the upcoming opening of the Leshan Palace Museum, aim to enhance visitor interaction with cultural heritage through innovative displays and creative products [4][6] - The city is focusing on youth engagement in cultural preservation and tourism, utilizing creative projects to revitalize historical sites and attract younger audiences [4][6] Group 2 - Food culture is a significant driver of tourism in Leshan, with local specialties attracting large crowds and enhancing the city's appeal [6][7] - From January to May this year, Suqiao Ancient Town received 4.65 million visitors, generating a total tourism revenue of 502 million yuan, reflecting a year-on-year growth of 15.5% and 17% respectively [7][8] - The city is transforming its food streets into trendy, visually appealing destinations, aiming to create a strong online and offline presence for tourism [8]
消费新蓝海丨多地以文促旅 打造古城消费热潮
Yang Guang Wang· 2025-05-02 01:05
Group 1 - The core idea of the articles highlights the integration of culture and tourism during the May Day holiday, with various cities promoting cultural consumption through innovative events and exhibitions [1][2] - The digital exhibition "Guan and His Friends" in Suzhou utilized advanced technologies like AI, AR, and VR to narrate the stories of traditional garments and local heritage, enhancing the cultural attributes of the area [1] - The collaboration between cultural and commercial entities, such as the integration of boat tours, digital exhibitions, and dining experiences, aims to boost consumer potential in Suzhou's historical districts [1] Group 2 - The tourism performance in ancient cities is being revitalized through cultural activation and innovative scene creation, leading to a shift from static sightseeing to dynamic experiences [2] - The development of night economy and diverse entertainment options in scenic areas is expected to encourage tourists to stay longer, thus enhancing overall tourism revenue [2] - The implementation of ancient city renewal plans is fostering a new consumption pattern that resonates with both historical significance and modern consumer behavior [2]