Core Viewpoint - The article highlights the journey of Liang Muqiang, who transformed the agricultural landscape in Deqing County by developing the southern medicine industry, focusing on innovation, community involvement, and technology to enhance farmers' income and promote sustainable agricultural practices [1][72]. Group 1: Company Development - Guangdong Dekang Agricultural Technology Co., Ltd. was established by Liang Muqiang, focusing on the development of rare medicinal materials through a comprehensive model that includes research, seedling cultivation, planting, processing, and sales [18][19]. - The company has achieved significant milestones, including the production capacity of 15 million high-quality seedlings annually, contributing to the income of thousands of local farmers [4][5]. - Dekang Agriculture has been recognized as a national high-tech enterprise and has obtained 18 national invention patents, showcasing its commitment to innovation [23][25]. Group 2: Agricultural Innovation - The company has developed a new comprehensive breeding system that combines various advanced techniques, achieving standardized and factory-based production of seedlings [28][29]. - Dekang Agriculture has selected 100 rare medicinal plant varieties for development and has successfully cultivated 32 new varieties with significantly improved traits [26][27]. - The company has established a 5,000 square meter primary processing center to address challenges related to the transportation and processing of fresh medicinal materials [52][54]. Group 3: Community Engagement - The "company + base + cooperative + farmer" model has been implemented, leading to the establishment of 22 cooperatives that engage over 700 members and create more than 1,000 job opportunities [31][32][44]. - The average annual income of cooperative farmers increased from 18,000 yuan per mu in 2021 to 25,000 yuan per mu in 2023, marking a 39% growth [42]. - Dekang Agriculture has been recognized as a demonstration base for entrepreneurship and employment, significantly contributing to local job creation [43]. Group 4: Knowledge Dissemination - Liang Muqiang actively participates in setting industry standards and has led efforts to establish local standards for various medicinal plants [46][47]. - The company has conducted over 120 training sessions, reaching more than 18,000 participants, to disseminate agricultural knowledge and techniques [62][64]. - Dekang Agriculture has facilitated loans and provided agricultural supplies to farmers, helping them overcome financial barriers to cultivation [66][67].

Core Viewpoint - The 2025 China Southern Medicine and Food Nourishment Conference will be held in Zhaoqing from November 19 to 21, showcasing local medicinal materials and creating a platform for the display of southern medicine and processing products from across the country [2][3][4]. Group 1: Event Overview - The conference aims to connect the entire industry chain and innovative concepts, moving beyond simple product displays [4]. - It will feature high-quality southern medicine resources and deep processing products from provinces such as Guangxi, Yunnan, Hainan, and Fujian, promoting collaborative development in southern medicine [8][11]. Group 2: Exhibitor Highlights - The Chinese Academy of Tropical Agricultural Sciences will present excellent tropical southern medicine varieties and research results, demonstrating the role of national research institutions in the industry chain [10][11]. - Exhibitors from Guangxi will showcase various local medicinal materials and innovative products, highlighting the depth and vitality of the southern medicine industry [14][17]. - Yunnan's exhibitors will focus on the dual-use characteristics of medicinal and edible plants, showcasing products with significant development potential [22][23]. Group 3: Product Innovations - Various innovative products will be presented, such as cinnamon oil, Luo Han Guo tea, and health foods derived from traditional medicinal materials [19][21][28]. - The conference will also feature modern interpretations of traditional southern medicine, including functional foods and beverages that integrate health concepts into daily life [64][72]. Group 4: Regional Contributions - Zhaoqing will present a comprehensive view of the entire industry chain, from raw medicinal materials to deep processing and cultural creativity, reinforcing its position as "China's Southern Medicine and Food Nourishment Capital" [49][50]. - The event will highlight the rich diversity and authenticity of Zhaoqing's southern medicine resources, including live plants and processed products [51][54]. Group 5: Cultural Integration - The conference will include a Traditional Chinese Medicine Health Culture Night Market, allowing the public to engage with southern medicine through experiential products [67][68]. - The integration of southern medicine with modern technology and health concepts will be emphasized, showcasing innovations in functional foods and health services [72][74].