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香港老牌餐饮店收缩背后: 北上消费分流、供应链比拼
Sou Hu Cai Jing· 2025-08-13 16:27
Core Insights - The Hong Kong restaurant industry is undergoing a significant transformation, with many traditional establishments closing or downsizing due to various financial pressures and changing consumer behaviors [2][3][5]. Industry Overview - In the first quarter of 2025, total restaurant revenue in Hong Kong was HKD 28 billion, with a 49% decline in revenue for Chinese restaurants after adjusting for price changes compared to the previous year [4]. - The rise of budget-friendly dining options, such as "two-dish rice" restaurants, is becoming popular, offering affordable meals priced between HKD 17 and HKD 60 [4]. Challenges Faced - High rental costs are a primary reason for many restaurants closing, with some establishments reporting rent increases of up to 20% [6][7]. - Operating costs have risen significantly, with current expenses accounting for 68% of revenue, a 15 percentage point increase compared to pre-pandemic levels [7]. - Traditional payment methods and operational models are being challenged by the rise of digital payment systems and more efficient operational practices from mainland Chinese restaurants [7][8]. Consumer Behavior Changes - There is a noticeable trend of Hong Kong residents traveling to mainland China for dining, driven by favorable exchange rates and lower prices in mainland restaurants [9][10][11]. - The exchange rate of the Hong Kong dollar to the Chinese yuan has fluctuated, impacting consumer spending patterns and contributing to the decline in local restaurant patronage [11]. Adaptation and Future Outlook - Some Hong Kong restaurants are beginning to adapt by implementing digital ordering systems and adjusting their menus to control costs [12]. - There is potential for cross-border collaboration between Hong Kong and mainland restaurants, which may lead to new business models and a resurgence of the local dining culture [12].
香港老牌餐饮店收缩背后:北上消费分流、供应链比拼
Di Yi Cai Jing Zi Xun· 2025-08-13 13:09
Core Viewpoint - The Hong Kong restaurant industry is undergoing a significant transformation, with many traditional establishments closing down due to various financial pressures and changing consumer behaviors [1][22]. Industry Overview - The closure of the Ming Dou Restaurant, a 35-year-old establishment, reflects a broader trend in Hong Kong's dining scene, where numerous iconic tea houses have been shutting down or downsizing since 2025 [1][22]. - Over ten well-known dining brands have announced closures since 2025, including Hong Xing Seafood Restaurant and Dai Ban Bakery, indicating a significant contraction in the market [7][11]. Financial Performance - In the first quarter of 2025, total restaurant revenue in Hong Kong was HKD 28 billion, with a 49% decrease in revenue for Chinese restaurants after adjusting for price changes compared to the previous year [11][22]. - The operating cost for small and medium-sized enterprises has risen to 68% of revenue, a 15 percentage point increase from pre-pandemic levels [11][22]. Consumer Behavior - A new fast-food model called "Two Dishes Rice" has emerged, offering affordable meal options priced between HKD 17 and HKD 60, catering to cost-conscious consumers [11][22]. - The popularity of this model has led to an increase in the number of such establishments in Hong Kong, with traditional tea restaurants also adopting this business model [9][22]. Challenges Faced - High rental costs are a primary reason for many restaurants closing, with some establishments unable to sustain operations due to significant rent increases [11][22]. - Traditional dining establishments are facing competition from mainland chains that utilize more efficient payment and operational models, leading to a decline in customer traffic [14][22]. Market Dynamics - The influx of Hong Kong residents traveling to mainland China for dining has intensified competition, with many preferring to dine in cities like Shenzhen where prices are significantly lower [18][20]. - The exchange rate between the Hong Kong dollar and the Chinese yuan has influenced consumer behavior, with the HKD fluctuating around 0.91 to 0.95 against the CNY in recent years [20][22]. Future Outlook - Despite the current challenges, there are signs of potential recovery as some restaurants are adopting new technologies and operational strategies to enhance efficiency and reduce costs [22][23]. - The unique culinary culture of Hong Kong remains a competitive advantage, and there is potential for cross-border collaboration between Hong Kong and mainland dining markets [22][23].
2025年香港餐饮市场有点冷
3 6 Ke· 2025-05-12 08:32
Group 1 - The core viewpoint of the article highlights a significant wave of closures in the Hong Kong restaurant industry, with many long-standing local brands shutting down due to various challenges [1][2][10] - The closure of "Sea Emperor Congee," a well-known chain, marks a notable event, as it was the first chain congee shop in Hong Kong, which had peaked with 30 locations and daily sales of 16,000 bowls [2][4] - Other notable closures include "Golden Milk Pudding," "Yuan Zhou Beef Noodles," and "Lo Fu Kee," indicating a broader trend affecting multiple established brands [5][9][10] Group 2 - The restaurant industry in Hong Kong is facing unprecedented challenges, with a combination of external factors such as local consumer outflow and weak tourist spending leading to a significant decline in restaurant consumption [11][15] - The influx of Hong Kong residents into mainland China for consumption has intensified, with 2024 seeing 81.91 million trips and a spending total nearing 55.7 billion HKD, reflecting a shift in consumer behavior [12][14] - High operational costs, including soaring rent, labor, and ingredient prices, are severely impacting profitability, with rent often accounting for 20%-30% of restaurant costs [16][17] Group 3 - The traditional restaurant models are struggling to attract younger consumers due to a lack of innovation and outdated practices, leading to a decline in foot traffic [18] - Many restaurants are still adhering to old-fashioned dining rules and menus, which do not resonate with modern consumer preferences, resulting in dissatisfaction among younger patrons [18] - The article suggests that the industry is beginning to adopt "mainland models," focusing on cost-effective dining options and self-service formats to adapt to changing consumer demands [19][20] Group 4 - Despite the overall downturn, there are signs of resilience in the market, with the total revenue for restaurants reaching 27.566 billion HKD in Q4 2024, marking a slight year-on-year increase [20] - Fast-casual dining options, particularly those offering high value for money, are gaining popularity, with some brands experiencing significant growth in revenue [20][24] - Traditional restaurants are also adapting by focusing on nostalgic elements to attract tourists, showcasing a shift in strategy to maintain relevance in a changing market [26][28]