自2010年首批4家试点消费金融公司获批以来，消费金融行业发展已有15年。站在年末这个时点 回望，对于消费金融行业来说，2025年注定是不平凡的一年。 对正处于1 5岁的少年而言，青春期正是探索身份认同、建立正确价值观的阶段，既需要在与 外部环境的交互中确立自身定位，又需要在自己的经历中反思寻找成长的方向。 今年1 5岁的消费金融行业，也正处于这样的阶段。 一边是消费信贷行业"跑马圈地"时代的结束，资金、利率侧的强监管加速行业出清，市场竞 争不断加剧，带来短暂的"生长痛"；另一边是AI引发效率革命，重塑贷前、贷中、贷后业务 流程，成为消费金融行业成长的"助推器"。 这要求消费金融公司在监管引导下找准自身的市场定位，既要"活下来"也要"长得好"，从而 拓展金融服务的可得性与包容性，进一步提升普惠金融服务效能，在促消费、扩内需中发挥 重要作用。 在本轮行业出清的过程中，最先受到影响的是信用资质较差的"次优客户"与风险承受能力较 弱的尾部机构。 长期以来的消费信贷信用分层逻辑，是用户信用资质与贷款利率相匹配，而助贷新规对综合 贷 款 利 率 2 4% 红 线 的 要 求 ， 让 多 头 负 债 、 还 款 能 力 ...

Core Viewpoint - Increasingly, small and medium-sized banks are distancing themselves from partnerships with lending platforms, primarily due to compliance risks associated with internet lending practices [1][2]. Group 1: Changes in Collaboration with Lending Platforms - Many small and medium-sized banks plan to significantly reduce the number of lending institutions they collaborate with, retaining only a few top-tier platforms [1]. - Some banks have already begun to "cut off" lending business, with Urumqi Bank announcing the cessation of cooperative personal internet consumer loans as of October 1 [1]. - The implementation of the new regulations on internet lending has prompted banks to reassess their partnerships, leading to a trend of "cutting" lending business to mitigate compliance risks [1][2]. Group 2: Compliance Risks and Regulatory Environment - The new regulations have revealed that some lending platforms continue to offer loans with annual interest rates between 24% and 36%, raising concerns among banks about potential regulatory penalties [2]. - Banks are increasingly worried about compliance risks associated with lending platforms, leading them to wait for existing contracts to expire before discontinuing partnerships [2][3]. - Regulatory scrutiny has intensified, with banks facing detailed checks on compliance processes, including potential violations related to bundled services and hidden fees [3]. Group 3: Impact on Lending Business - The decision to cut lending partnerships has resulted in a significant drop in business volume for lending institutions, with reports indicating a decrease of over 20% in October [4]. - The success rate of loan collection efforts has also declined, with the M1 collection success rate dropping to 70%, leading to an increase in potential bad debt rates [4]. - As a result of these challenges, lending institutions are restructuring their risk management systems to focus on borrower repayment capabilities and intentions [4][5].

Core Viewpoint - An increasing number of small and medium-sized banks are withdrawing from the internet lending market due to regulatory pressures and diminishing profitability of such operations [1][5]. Group 1: Bank Actions - Urumqi Bank announced the cessation of cooperative personal internet consumer loans effective October 1, 2025 [2][3]. - Guizhou Bank stated that it has completed its cooperation with internet banks and is focusing on managing existing business rather than expanding into new internet platform collaborations [2]. - Longjiang Bank has only one cooperative institution listed, which has also ceased collaboration, indicating a significant reduction in internet lending activities [2]. Group 2: Market Dynamics - The profitability of internet lending has decreased, leading many small banks to reduce their involvement in this sector, as personal consumer loans represent a minimal portion of their overall loan balances (less than 3% for Urumqi Bank and around 4% for Longjiang Bank) [6]. - Guizhou Bank reported a more than 70% increase in its personal comprehensive consumer loans (excluding credit cards) in Q3 2025, indicating a shift towards developing in-house digital credit capabilities [6]. Group 3: Regulatory Impact - The implementation of the "9th Document" has prompted banks to reassess their internet lending strategies, as it imposes stricter compliance requirements and limits on interest rates and fees [5][9]. - The document requires banks to consider all potential service fees and costs in their pricing, which has made it challenging for many lending platforms to maintain profitability [9]. Group 4: Industry Trends - The market for internet lending is becoming increasingly competitive, with major players like Ant Group and ByteDance dominating the landscape, holding a 76% share of the market by 2024 [9]. - The shift in focus towards compliance and risk management has led to a contraction in the number of cooperative platforms available to smaller banks, which may struggle to adapt to the new regulatory environment [12][15]. Group 5: Future Outlook - The future for small and medium-sized banks appears challenging, as they will need to rely on their own capabilities rather than partnerships with larger platforms to remain competitive [16].

Core Viewpoint - The Construction Bank of Yunnan Province has implemented innovative measures to support the expansion of commodity consumption, service consumption, and the cultivation of new consumption patterns, achieving significant results in the tourism and cultural sectors of Yunnan Province [1][2]. Group 1: Support for Commodity Consumption - The Construction Bank of Yunnan Province has increased the credit limit for personal internet consumption loans from 200,000 yuan to 300,000 yuan and for self-payment amounts from 300,000 yuan to 500,000 yuan [2]. - The bank has actively leveraged the "old-for-new" policy, collaborating with major merchants and shopping centers, resulting in credit card transactions of nearly 445 million yuan and supporting over 20,000 consumers in "old-for-new" purchases [2]. - As of the end of September, the bank's car installment transaction volume reached 2.65 billion yuan, with the proportion of new energy vehicles steadily increasing to 822 million yuan, effectively promoting green consumption [2]. Group 2: Support for Service Consumption - The bank has conducted 2,500 joint marketing activities with merchants this year, focusing on the unique cultural and tourism resources of Yunnan [3]. - The "You Yunnan" tourism scene was launched, creating channels for "Yunnan Gifts" and "Flower Markets," with a total transaction volume of nearly 45,000 transactions and coverage of over 80% of local specialty consumption scenes [3]. Group 3: Cultivation of New Consumption - The bank has enhanced the ecosystem of the "Construction Bank Life" platform, introducing a "zero commission" model to attract merchants and drive customer traffic [3]. - The "Shopping Festival" activities at over 230 bank outlets have generated more than 1 million yuan in transaction volume and served over 50,000 customers [3]. Group 4: Innovative Financial Services - The "One Mobile Phone to Tour the Business District" platform was launched in collaboration with the Yunnan Provincial Department of Commerce, providing free services to merchants and facilitating the issuance of over 48 million yuan in government consumption vouchers [4]. - The platform has attracted 228 business districts and over 270,000 merchants, creating 493 new convenient living circles in cities [4]. Group 5: Support for Agricultural Consumption - The bank has provided 4.5 million yuan in funding support to one-third of the merchants in Xiaowan Village, which has transitioned to develop the tourism industry [4]. - The "Homestay Loan" product, a key financial offering, has been instrumental in supporting tourism consumption, with a current interest rate of only 3.05% [4]. Group 6: Addressing New Consumer Demands - The bank has supported the cultivation of off-season blueberries in Yuxi City, providing over 17 million yuan in credit loans to more than 40 farmers [6]. - The bank's proactive approach to financial innovation is reflected in its commitment to understanding consumer needs and industry dynamics through regular grassroots engagement [6].

Group 1 - The core viewpoint of the article emphasizes the encouragement of financial institutions in Chongqing to increase personal consumption loan issuance under controllable risk conditions [1] - The measures allow for a temporary increase in the upper limit of personal consumption loans and personal internet consumption loans to 500,000 yuan for clients with good credit and significant consumption needs [1] - Financial institutions are encouraged to provide relief to borrowers with good credit who are temporarily facing difficulties through methods such as no-repayment renewals and reasonable adjustments to loan repayment terms [1] Group 2 - The government aims to utilize policy tools like relending to enhance support for consumer credit [1]