Group 1: Market Overview - In June, real estate companies are focusing on performance improvement as they approach mid-year targets, with marketing activities concentrated around key dates like "6·18" and "6·30" [1] - The overall performance of the real estate market in May showed significant differentiation, with some companies planning to increase their marketing efforts in June to boost sales [1] Group 2: Shenzhen Market - In Shenzhen, the new housing market saw a decline in May, with a 14.4% decrease in transactions, but an increase in new launches is expected in June, with 10 new residential projects anticipated [2][3] - Notable projects include those developed by China Overseas Land & Investment and China Merchants Shekou, with sales performance showing promising results for newly launched properties [3] Group 3: Guangzhou Market - Guangzhou's real estate market experienced a 41% month-on-month increase in new home transactions in May, attributed to the launch of improvement-type properties in central areas [5][6] - Eight new projects are set to launch in June, with a focus on high-efficiency housing products that meet the new regulations [5] Group 4: Hangzhou Market - In Hangzhou, the new housing market faced a decline in transactions in May, but June is expected to see a surge in new launches, with 29 projects planned [7][8] - Key projects include those by China Merchants Shekou and other local developers, with a focus on larger unit sizes [7] Group 5: Nanjing Market - Nanjing's real estate market saw a decline in both transaction volume and prices in May, but June is expected to bring 14 new launches, with a focus on high-end projects [9][10] - Companies are employing discount strategies to boost sales, with some projects seeing significant price reductions to increase transaction volumes [9][10]

Core Viewpoint - The Guangzhou real estate market experienced a peak in transactions in May, with a record residential transaction area of 708,300 square meters, driven by government measures to lower mortgage rates and developers offering quality products and discounts [1] Group 1: Market Performance - The May transaction volume represents the highest monthly record for the year, indicating a recovery in market confidence [1] - The "May Day" and Dragon Boat Festival holidays contributed positively to the market performance, prompting developers to accelerate sales and promotions [1] Group 2: New Projects - Yuexiu East Mountain Cloud: A rare new project in Yuexiu District with a floor area ratio of 3.8, offering units of 99-139 square meters and featuring a six-story facility [3] - China State Construction's Baiyun Star: A high-end project in Baiyun District, emphasizing complete surrounding amenities and artistic integration in urban renewal [6] - Vanke's Eaves City: The first project in the Guangzhou South Station area with a new floor area ratio, enhancing local educational resources and ecological environment [9] - China Communications Construction's Huangpu Future City: A fourth-generation residential project featuring "sky courtyards" and a maximum usable area ratio of approximately 143% [11]