日前,杭州的"地王"项目发起了全球"悬赏令"。 《每日经济新闻》记者了解到,2026年1月5日,滨江集团官方微信发布杭州水电新村项目案名全球征 集海报,中标奖1名,奖金10万元。 事实上,岁末年初,各地售楼处的营销活动也如约而至。但与往年有所不同,2026年兴起了一股营 销"新风":广州城投地产从元旦起开启为期两个月的"先住后买"活动,上海有楼盘将两幢楼更换案名后加 价入市,还有楼盘买房送飞天茅台酒等。 近日,广州市房协专家委员会委员、地产经济学家邓浩志告诉《每日经济新闻》记者,这在一定程度 上吸引了市场关注,有助于提升楼盘知名度。 一家头部房企营销总监则向《每日经济新闻》记者指出,楼盘加码营销活动力度是一种趋势,但也显 露出个别项目存在销售困境的事实。 "地王"项目重金求名 公开信息显示,2025年3月,滨江集团经过72轮竞价摘得水电新村地块,楼面价达到每平方米7.74万元, 刷新当时杭州土拍市场单价"地王"纪录。目前,它仍是杭州住宅楼面价第二高的项目。 拿地5个月后,在新品发布会上,滨江集团董事长戚金兴表示,该项目新房入市价格将在每平方米12万 元以上。 公开资料显示,水电新村项目西侧面向钱塘江,东侧即杭 ...

日前，杭州的"地王"项目发起了全球"悬赏令"。 《每日经济新闻》记者了解到，2026年1月5日，滨江集团官方微信发布杭州水电新村项目案名全球征集 海报，中标奖1名，奖金10万元。 事实上，岁末年初，各地售楼处的营销活动也如约而至。但与往年有所不同，2026年兴起了一股营 销"新风"：广州城投地产从元旦起开启为期两个月的"先住后买"活动，上海有楼盘将两幢楼更换案名后 加价入市，还有楼盘买房送飞天茅台酒等。 近日，广州市房协专家委员会委员、地产经济学家邓浩志告诉《每日经济新闻》记者，这在一定程度上 吸引了市场关注，有助于提升楼盘知名度。 一家头部房企营销总监则向《每日经济新闻》记者指出，楼盘加码营销活动力度是一种趋势，但也显露 出个别项目存在销售困境的事实。 公开信息显示，2025年3月，滨江集团经过72轮竞价摘得水电新村地块，楼面价达到每平方米7.74万 元，刷新当时杭州土拍市场单价"地王"纪录。目前，它仍是杭州住宅楼面价第二高的项目。 拿地5个月后，在新品发布会上，滨江集团董事长戚金兴表示，该项目新房入市价格将在每平方米12万 元以上。 公开资料显示，水电新村项目西侧面向钱塘江，东侧即杭州奥体中心，地段优越， ...

每经记者｜刘颂辉 每经编辑｜陈梦妤 日前，杭州的"地王"项目发起了全球"悬赏令"。 《每日经济新闻》记者了解到，2026年1月5日，滨江集团官方微信发布杭州水电新村项目案名全球征集 海报，中标奖1名，奖金10万元。 事实上，岁末年初，各地售楼处的营销活动也如约而至。但与往年有所不同，2026年兴起了一股营 销"新风"：广州城投地产从元旦起开启为期两个月的"先住后买"活动，上海有楼盘将两幢楼更换案名后 加价入市，还有楼盘买房送飞天茅台酒等。 近日，广州市房协专家委员会委员、地产经济学家邓浩志告诉《每日经济新闻》记者，这在一定程度上 吸引了市场关注，有助于提升楼盘知名度。 一家头部房企营销总监则向《每日经济新闻》记者指出，楼盘加码营销活动力度是一种趋势，但也显露 出个别项目存在销售困境的事实。 "地王"项目重金求名 公开信息显示，2025年3月，滨江集团经过72轮竞价摘得水电新村地块，楼面价达到每平方米7.74万 元，刷新当时杭州土拍市场单价"地王"纪录。目前，它仍是杭州住宅楼面价第二高的项目。 拿地5个月后，在新品发布会上，滨江集团董事长戚金兴表示，该项目新房入市价格将在每平方米12万 元以上。 公开资料显示， ...

本次向特定对象发行股票的发行对象为不超过35名特定投资者。所有发行对象均以同一价格认购本次向特定对象发行股票，且均以现金方式认购。 本次向特定对象发行股票的发行价格不低于定价基准日前二十个交易日公司股票交易均价的80%，且不低于定价基准日前公司最近一期经审计的归属于 母公司普通股股东的每股净资产值。 本次向特定对象发行股票数量按照本次向特定对象发行募集资金总额除以发行价格计算得出，且发行数量不超过1,813,840,599股（含本数），同时不超 过本次向特定对象发行前公司总股本的30%。 中国经济网北京12月31日讯 上交所网站审核项目动态昨日显示，中华企业(600675.SH)2023年度向特定对象发行A股股票获审核通过。 2025年7月16日，中华企业披露《2023年度向特定对象发行A股股票预案(二次修订稿)》。本次发行股票募集资金总额预计不超过133,000.00万元（含本 数），扣除发行费用后拟用于以下项目：中企誉品·银湖湾、中企云萃森林。 | | | | 单位: 万元 | | --- | --- | --- | --- | | 库号 | 项目名称 | 项目总投资 | 拟投入募集资金 | | | 架梁 ...

Core Viewpoint - The Shanghai real estate project "Bai Jun Ting" is being marketed without revealing the developer's identity, which is unusual in an industry that typically emphasizes brand recognition. This strategy appears to be a calculated move by the developer, China Enterprise, to distance itself from its brand reputation amid ongoing quality issues and negative public sentiment [1][2][20]. Group 1: Project Details - "Bai Jun Ting" is essentially two high-rise buildings within the same community as another project, "Zhongqi Yun Cui Forest," but marketed under a different name to signify a new product line with larger units and higher specifications [4][6]. - The project consists of two 25-story residential buildings, primarily offering larger units of approximately 177-179 square meters, with an average price of about 119,700 yuan per square meter, targeting a total price around 20 million yuan [6][10]. Group 2: Pricing and Market Strategy - The same units that were previously listed under a different name have been reintroduced with a price increase. For example, a unit that was previously priced at 108,029 yuan per square meter is now listed at 110,190 yuan per square meter, reflecting a price increase of 2,161 yuan per square meter [10][12]. - The total value of the 73 units has increased from approximately 1.525 billion yuan to 1.556 billion yuan over two years, indicating a rise in market value despite the developer's attempt to rebrand [12]. Group 3: Brand Reputation and Market Perception - China Enterprise has faced multiple quality complaints in recent years, leading to a tarnished reputation. Issues have included construction defects and poor quality control, prompting the company to adopt a strategy of "brand cutting" to dissociate from its negative image [15][17]. - The decision to market "Bai Jun Ting" anonymously is seen as a desperate measure to regain consumer trust, as the company attempts to present a fresh identity while still dealing with the legacy of its previous projects [20].

Core Viewpoint - China Enterprise Co., Ltd. plans to issue A-shares to specific investors to raise funds for real estate projects, responding to national policies aimed at stabilizing the real estate market and supporting housing needs [6][9][10]. Group 1: Issuance Overview - The company intends to issue A-shares with a total fundraising target of up to 1.33 billion RMB (133,000 million) [15]. - The funds will primarily be allocated to two real estate projects: "Zhongqi Yupin · Yinhu Bay" and "Zhongqi Yun Cui Forest" [25][21]. - The issuance will not change the company's control structure, with Shanghai Real Estate (Group) Co., Ltd. remaining the controlling shareholder [16][27]. Group 2: Market Context - The real estate sector is a crucial pillar of China's economy, contributing 6.1% to GDP in 2022 [6][7]. - Recent government policies have focused on stabilizing the real estate market and ensuring housing supply, particularly for residential needs [9][10]. - The company aims to leverage these policies to enhance its financial strength and support ongoing projects [9][10]. Group 3: Financial Impact - The issuance is expected to improve the company's capital structure, reduce debt ratios, and lower financial risks [10][29]. - The funds raised will help maintain cash flow stability and support project development, enhancing the company's operational capabilities [25][29]. - The company plans to use the funds to mitigate risks associated with project financing and ensure timely delivery of housing projects [9][10][25]. Group 4: Project Details - "Zhongqi Yupin · Yinhu Bay" project has a total investment of 1.083 billion RMB, with 930 million RMB expected to be funded from the issuance [21][25]. - "Zhongqi Yun Cui Forest" project has a total investment of 1.141 billion RMB, with 400 million RMB planned from the issuance [25][21]. - Both projects are positioned to meet the demand for affordable housing, with a significant portion of units designed for first-time buyers [20][21].

Core Viewpoint - In 2024, the company experienced a decline in revenue from its real estate development segment due to project handovers, while both the commercial and property management segments saw revenue growth [1][4]. Group 1: Revenue Performance - The real estate development segment's revenue decreased, with total sales amounting to 5.82 billion yuan and a sales area of 100,000 square meters, resulting in a handover revenue of 5.05 billion yuan and a handover area of 75,000 square meters [1]. - The company's total operating revenue for the period was 6.959 billion yuan, a decrease of 47.23% compared to the same period last year, with a net profit attributable to shareholders of -317 million yuan, down 157.06% year-on-year [1]. - The main projects contributing to revenue in 2024 included the Zhongqi Yuncui Forest project in Shanghai, while several key projects were not included in the 2024 revenue recognition [1]. Group 2: Business Segment Performance - The main business revenue accounted for 99.69% of total revenue, with real estate business revenue at 5.918 billion yuan and a gross margin of 37.61%, down 51.93% year-on-year [4]. - Property management revenue reached 698 million yuan, with a gross margin of 4.1%, an increase of 16.16% compared to the previous year [4]. - Commercial revenue was 320 million yuan, reflecting a growth of 41.98% year-on-year [4]. Group 3: Land and Financing - The company faced insufficient land reserves, with no new land acquisitions in 2024, relying on previously accumulated land reserves [7]. - The company had only three plots of land awaiting development, totaling 212,200 square meters [7]. - The net debt ratio for 2024 was 27.6%, continuing a three-year decline, and the cash-to-short-term debt ratio was 13.9 times, the lowest in five years [8]. Group 4: Asset Optimization and Agricultural Development - The company focused on optimizing existing assets, expanding leasing business scale, and enhancing asset management efficiency, achieving a rental income of 647 million yuan from over 800,000 square meters of leasable assets [13]. - The company improved its property management system and service quality, managing 296 projects with a total area of 25.5 million square meters, leading to significant revenue growth [14]. - The company also developed urban agriculture, achieving a revenue of 320 million yuan in 2024 through enhanced supply chain management and market expansion [14].