Core Viewpoint - The program "My Family, My Country" has returned, focusing on four prominent figures who have made significant contributions to their fields, while the brand Zhonghua Liquor partners with the program to promote national spirit and craftsmanship [1][3][18]. Group 1: Program Overview - "My Family, My Country" is a deep interview program that highlights individuals who have dedicated their lives to the nation, showcasing their achievements and the lesser-known stories behind them [3][4]. - The program has gained immense popularity, with over 1.13 billion total exposure and 240 million topic reads, making it a cultural phenomenon in China [3]. - The program features interviews with notable figures such as writer Xu Guangyao, engineer Mao Erke, and animator Chang Guangxi, emphasizing their lifelong contributions [4][6][10][13]. Group 2: Brand Partnership - Zhonghua Liquor has become the first brand partner of "My Family, My Country," utilizing high-quality advertising during prime time on CCTV-13 to showcase the charm of national brands [3][18]. - The brand aims to honor the spirit of hard work and dedication, aligning its values with the program's mission to celebrate national heroes [18]. Group 3: Featured Personalities - Xu Guangyao, a 100-year-old writer, has drawn inspiration from his experiences in war, creating iconic works that resonate with multiple generations [6][8]. - Mao Erke, a 91-year-old academician, has dedicated over 70 years to radar technology, emphasizing the importance of mastering core technologies for national development [10]. - Chen Runsheng, an 84-year-old biologist, played a crucial role in completing the international human genome project, significantly advancing China's capabilities in life sciences [11]. - Chang Guangxi, an 83-year-old animator, has been pivotal in the evolution of Chinese animation, creating a unique cultural identity through his works [13][14]. Group 4: Brand Philosophy - Zhonghua Liquor embodies the spirit of perseverance and dedication, aiming to produce high-quality liquor while promoting traditional Chinese culture [16][18]. - The brand's upcoming releases, including a commemorative liquor for Xu Beihong's 130th anniversary, reflect its commitment to cultural heritage and innovation [16].