中华酒

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甲骨刻商史,酒器藏礼魂:中华酒对话殷墟,守护三千年文脉流淌
Sou Hu Wang· 2025-07-07 07:35
本期节目在殷墟博物馆副馆长郭卫兵的引领下走进河南安阳殷墟博物馆,由特约主持人艾诚与观众一同 触摸甲骨上的刻痕,凝视青铜器上的纹饰,解码那些被神话包裹的文明真相。 在殷墟博物馆的地下展陈区,23座商代车马坑构成了一幅震撼的"地下车展"图景。车厢、车轮、车轴的 精密结构,不仅展现了商代高超的造车技艺,更暗藏着严格的礼制规范。甲骨文中"车"字的象形写法,或方 正或倾斜,甚至有一幅刻画着"车轮断裂、车身倾覆"的"车祸现场",成为中国最早的交通事件记录,让三千 年前的生活场景跃然眼前。 顺着甲骨文的线索,节目来到了殷墟最核心的"文字宇宙"。截至2025年5月,殷墟已出土甲骨文15万余片, 这些刻在龟甲兽骨上的符号,不仅是中国最早的成熟文字系统,更记录了商王世系、祭祀战争、天文历法 等海量信息,将中国信史向前推进了约1000年。 近日,由中华酒携手新华社"中国名牌"推出的文化探访节目《馆长带您品味中华》第二期《殷墟篇》隆 重上线, "封神故事背后真实的商代女战神比剧情更燃"、"一片甲骨惊天下,一座殷墟展历史""这里简直是 三千年前的车展现场"等话题持续刷屏。这是继首期敦煌莫高窟博物馆获得广泛好评后,作为节目战略合 作伙伴 ...
中华酒助力“中国当代徐霞客”汝志刚登顶珠峰,再创新记录
Sou Hu Wang· 2025-05-28 07:59
Core Viewpoint - The successful ascent of Mount Everest by Chinese explorer Ru Zhigang symbolizes the spirit of exploration and perseverance, aligning with the values of the national brand, Zhonghua Liquor, which supported this expedition as a strategic partner [1][8]. Group 1: Ru Zhigang's Achievements - Ru Zhigang is recognized as a significant figure in Chinese mountaineering, being the first in China to hold three different Everest summit certificates [3]. - He achieved the summit of Everest at the newly recognized height of 8848.86 meters, marking his fourth successful ascent and making him the first climber to summit both the south and north sides of Everest twice [3][6]. - His previous certifications include the 8848-meter certificate from Nepal in 2019 and the 8844.43-meter certificate from China in 2020, showcasing China's rigorous scientific measurement standards [3]. Group 2: Zhonghua Liquor's Brand Alignment - Zhonghua Liquor's partnership with Ru Zhigang reflects a shared commitment to the spirit of "never stop climbing," emphasizing the brand's dedication to high-quality development and innovation since its rebranding in 2022 [8][10]. - The brand's collaboration with Ru Zhigang is seen as a tribute to the spirit of explorers and pioneers, resonating with the values of perseverance and excellence [10][14]. - Zhonghua Liquor has positioned itself as a representative of national pride, celebrating the achievements of individuals who embody the climbing spirit in various fields [12][14].
中华酒载誉2025世界品牌莫干山大会 战略签约新华社瞭望智库
Sou Hu Wang· 2025-05-14 07:15
5月9日至11日, 2025世界品牌莫干山大会在浙江德清召开,倾力谱写"品牌,让世界更美好"的新图景。作为 大会重要活动之一,由瞭望周刊社主办、瞭望智库承办的"品质•世誉"环球品牌创新发展智库论坛10日成 功举办。 论坛上,中华酒与新华社瞭望智库签署战略合作,联合启动《品味中华·对话新时代企业家》大型企业家高 端访谈节目与"新时代企业营商环境与新质品牌力创建"大型调研项目,彰显民族品牌的使命担当。凭借 卓越的品牌力与创新力,中华酒与中国农业银行、中国建筑国际、蒙牛集团、华润集团、格力电器等知 名品牌一起入选"2025新质品牌力创建"优秀案例。 关于如何拓展品牌建设新思路,更好发挥品牌作用,中国企业联合会党委书记、常务副会长兼秘书长朱宏 任表示,聚焦扩内需促消费,企业需用新视角思考和实践。并进一步用"向新而行""向新聚力""向新起 舞"详细阐述了如何通过品牌建设为扩内需促消费注入新动力。 品质是根基 世誉是方向 中国品牌有望引领全球消费市场 本届论坛邀请到政府部门、高校、智库、国际组织,以及不同行业企业家代表200余位嘉宾汇聚一堂,围绕 培育发展新质品牌力,分享中国市场企业品牌创新的实践经验,研讨新形势下品牌创 ...
以匠心致时代 以奋斗照家国 中华酒《吾家吾国》致敬中华有为之士
Sou Hu Wang· 2025-05-10 11:47
Core Viewpoint - The program "My Family, My Country" has returned, focusing on four prominent figures who have made significant contributions to their fields, while the brand Zhonghua Liquor partners with the program to promote national spirit and craftsmanship [1][3][18]. Group 1: Program Overview - "My Family, My Country" is a deep interview program that highlights individuals who have dedicated their lives to the nation, showcasing their achievements and the lesser-known stories behind them [3][4]. - The program has gained immense popularity, with over 1.13 billion total exposure and 240 million topic reads, making it a cultural phenomenon in China [3]. - The program features interviews with notable figures such as writer Xu Guangyao, engineer Mao Erke, and animator Chang Guangxi, emphasizing their lifelong contributions [4][6][10][13]. Group 2: Brand Partnership - Zhonghua Liquor has become the first brand partner of "My Family, My Country," utilizing high-quality advertising during prime time on CCTV-13 to showcase the charm of national brands [3][18]. - The brand aims to honor the spirit of hard work and dedication, aligning its values with the program's mission to celebrate national heroes [18]. Group 3: Featured Personalities - Xu Guangyao, a 100-year-old writer, has drawn inspiration from his experiences in war, creating iconic works that resonate with multiple generations [6][8]. - Mao Erke, a 91-year-old academician, has dedicated over 70 years to radar technology, emphasizing the importance of mastering core technologies for national development [10]. - Chen Runsheng, an 84-year-old biologist, played a crucial role in completing the international human genome project, significantly advancing China's capabilities in life sciences [11]. - Chang Guangxi, an 83-year-old animator, has been pivotal in the evolution of Chinese animation, creating a unique cultural identity through his works [13][14]. Group 4: Brand Philosophy - Zhonghua Liquor embodies the spirit of perseverance and dedication, aiming to produce high-quality liquor while promoting traditional Chinese culture [16][18]. - The brand's upcoming releases, including a commemorative liquor for Xu Beihong's 130th anniversary, reflect its commitment to cultural heritage and innovation [16].