5月25日,中国当代探险家汝志刚以无畏的勇气和坚韧的毅力,成功登顶世界之巅——珠穆朗玛峰,其海拔 高达8848.86米。在纪念中国人首次登顶珠峰65周年的这一特殊时刻,民族品牌中华酒作为"汝志刚第四次 攀登珠穆朗玛峰"活动战略合作伙伴,助力汝志刚团队完成登顶。 汝志刚在中国登山史上有着独特的地位,被称为"中国当代徐霞客",他是中国首位拥有3张不同高度珠峰登 顶证书的攀登者。2019年,他获得了尼泊尔颁发的8848米登顶证书,这标志着他成功登上了当时国际认可 的珠峰高度。2020年,他又获得了中国颁发的8844.43米证书,这一高度是中国通过科学测量得出的珠峰高 度,展示了中国在珠峰测量方面的严谨与专业。而在2023年,基于中尼联合测量得出的新高度8848.86米,汝 志刚再次成功登顶。本次成功登顶,他也成为中国第一个"双双登"的珠峰攀登者,即南坡、北坡各登顶两 次,也实现了中华酒品牌首次登顶珠峰。 向上攀登 不断突破 汝志刚以脚步丈量文明高度 中华酒与时代共奋进,以高品位佳酿礼赞攀登精神 汝志刚的第四次登顶珠峰,既是中国探险家挑战极限的里程碑,亦是民族品牌与时代精神同频共振的缩 影。中华酒始终与时代同行,致敬 ...

Core Viewpoint - The program "My Family, My Country" has returned, focusing on four prominent figures who have made significant contributions to their fields, while the brand Zhonghua Liquor partners with the program to promote national spirit and craftsmanship [1][3][18]. Group 1: Program Overview - "My Family, My Country" is a deep interview program that highlights individuals who have dedicated their lives to the nation, showcasing their achievements and the lesser-known stories behind them [3][4]. - The program has gained immense popularity, with over 1.13 billion total exposure and 240 million topic reads, making it a cultural phenomenon in China [3]. - The program features interviews with notable figures such as writer Xu Guangyao, engineer Mao Erke, and animator Chang Guangxi, emphasizing their lifelong contributions [4][6][10][13]. Group 2: Brand Partnership - Zhonghua Liquor has become the first brand partner of "My Family, My Country," utilizing high-quality advertising during prime time on CCTV-13 to showcase the charm of national brands [3][18]. - The brand aims to honor the spirit of hard work and dedication, aligning its values with the program's mission to celebrate national heroes [18]. Group 3: Featured Personalities - Xu Guangyao, a 100-year-old writer, has drawn inspiration from his experiences in war, creating iconic works that resonate with multiple generations [6][8]. - Mao Erke, a 91-year-old academician, has dedicated over 70 years to radar technology, emphasizing the importance of mastering core technologies for national development [10]. - Chen Runsheng, an 84-year-old biologist, played a crucial role in completing the international human genome project, significantly advancing China's capabilities in life sciences [11]. - Chang Guangxi, an 83-year-old animator, has been pivotal in the evolution of Chinese animation, creating a unique cultural identity through his works [13][14]. Group 4: Brand Philosophy - Zhonghua Liquor embodies the spirit of perseverance and dedication, aiming to produce high-quality liquor while promoting traditional Chinese culture [16][18]. - The brand's upcoming releases, including a commemorative liquor for Xu Beihong's 130th anniversary, reflect its commitment to cultural heritage and innovation [16].