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2025年服贸会文旅服务专题展区——科技带来文旅新体验(走进服贸会)
Ren Min Ri Bao· 2025-09-10 21:58
Core Insights - The article highlights the transformative impact of new technologies on the cultural and tourism industry, showcasing innovations such as AI digital humans, naked-eye 3D experiences, and AI-generated content [1][2][3] Group 1: Technological Innovations - The integration of advanced technologies like AIGC and AR/VR is creating immersive and interactive experiences in the cultural tourism sector [1] - The "multi-sensory immersive mobile digital space" in the Fengtai exhibition allows participants to engage with virtual elements through mixed reality (MR) technology, enhancing the experience from mere observation to active participation [2] - AI technologies are significantly improving service models in the cultural tourism industry, increasing production efficiency and user experience [2] Group 2: Cultural Products and Engagement - Innovative cultural products are making traditional culture more accessible and relatable in modern life, as seen in the China Film Museum's new merchandise that narrates the history of Chinese cinema [4] - The integration of traditional cultural elements into modern design, such as the collaboration with non-heritage techniques by Pop Mart, is promoting creative expressions of cultural heritage [4] - The use of 8K ink wash animation to tell stories about Beijing's place names is attracting audience interest, demonstrating a blend of historical context with practical items [4]
85个国家和国际组织设展办会,服贸会呈现“数智领航”新趋势
Xin Jing Bao· 2025-09-10 12:08
Core Points - The 2025 China International Service Trade Fair (CIFT) opened on September 10, 2025, at Shougang Park, marking the first time the event is held at a single location [1] - The theme for this year's fair is "Digital Intelligence Leading, Service Trade Renewed," focusing on the trends of digitalization, intelligence, and sustainability in service trade [1] - A total of 26 forums and meetings were held on the opening day, with 12 enterprises and institutions releasing 25 new achievements across various fields including e-commerce and artificial intelligence [1] Group 1: Event Structure and Participation - The fair has transitioned from a "one fair, two locations" format to "one fair, one location," consolidating activities at Shougang Park, which has undergone significant upgrades [2] - 85 countries and international organizations, including Australia and Germany, are participating, with nearly 2,000 enterprises exhibiting, including around 500 Fortune 500 companies [2] - The event will feature 13 thematic forums, 82 specialized forums, and 81 promotional activities, with over 260 high-profile guests attending [2] Group 2: Innovations and Exhibits - A total of 113 enterprises will unveil 198 new products and achievements, including 109 new product launches and 36 authoritative releases [3] - The fair will showcase a variety of activities aimed at promoting new service consumption models, including art performances and sports events [3] - Australia and Anhui Province are the guest countries and provinces, respectively, with Australia organizing nearly 60 institutions and enterprises to participate [4] Group 3: Technology and Interactive Experiences - The event emphasizes interactive experiences, showcasing new technology applications and solutions, particularly in education and cultural tourism [4] - Notable exhibits include AI-driven educational solutions and advanced virtual reality experiences that recreate historical sites [4] - The health services section will feature innovative products, such as an intelligent device for detecting chronic diseases through retinal imaging [5] Group 4: Engagement and Activities - A "check-in" activity has been introduced, allowing attendees to engage with the fair through a dedicated app, completing tasks at various locations to earn points and redeem souvenirs [6]
亮点纷呈,2025年服贸会文旅服务专题9月亮相首钢园
Xin Jing Bao· 2025-08-26 10:54
Group 1: Event Overview - The 2025 China International Service Trade Fair's cultural tourism service section will take place from September 10 to 14 at Shougang Park, featuring the theme "Empowering Culture with Technology, Leading with Creativity" [1] - The event will showcase four main areas: traditional Chinese culture, new cultural productivity, integration of culture and commerce, and overseas dissemination of cultural products [1] - A total of 456 companies will participate, including 85 Fortune 500 and industry-leading firms, highlighting the integration of cultural technology and creativity [1] Group 2: Industry Performance - In the first half of the year, Beijing's cultural enterprises achieved a revenue of 1.22 trillion yuan, a year-on-year increase of 13.3%, with new cultural business models generating 880.88 billion yuan, up 15.9% [2][11] - The cultural new business models accounted for 72.1% of the total revenue of cultural enterprises in the city, indicating a strong growth trend in this sector [2][12] - The cultural industry in Beijing has become a significant pillar of the economy, with its value added accounting for 11.4% of the city's GDP, maintaining the top position nationwide [11] Group 3: Technological Integration - The event will feature cutting-edge technologies such as blockchain, AIGC, AR/VR, and high-definition video production to create interactive experiences [3] - AI digital humans and robots will be showcased, enhancing audience interaction and engagement [3] - The integration of technology in cultural experiences aims to foster new cultural productivity and enhance production efficiency [2] Group 4: Cultural Heritage and Innovation - The fair will focus on the creative transformation and innovative development of traditional Chinese culture, particularly in relation to the Beijing Central Axis heritage application [4] - Various immersive experiences and digital art exhibitions will be presented, showcasing the beauty of traditional architecture and cultural heritage [4][8] - The event will also feature a range of cultural products and experiences that blend traditional and modern elements, promoting cultural diversity and innovation [5][6] Group 5: International Collaboration - The fair will establish a platform for cultural trade and international exchange, inviting participation from over 20 countries and international organizations [6] - It will include various themed exhibitions and interactive projects aimed at enhancing cultural understanding and collaboration [6][11] - The event will also promote inbound tourism by showcasing quality travel products and services for international visitors [6]