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20余家媒体集结大连,这家房企正在“筹谋”改写沈阳“人居史”!
Sou Hu Cai Jing· 2025-07-17 10:10
Core Viewpoint - The article highlights the innovative "精工+" construction system by 辽宁中海, which is set to redefine market standards in the real estate industry, particularly in Shenyang [1][2][4]. Group 1: "精工+" Construction System - 辽宁中海's "精工+" system is distinguished by its proactive implementation ahead of the national "good housing" standards, showcasing a commitment to local product standard upgrades [4][12]. - The "精工+" system encompasses 146 detailed construction standards, focusing on quality improvements across various engineering aspects, including exterior, landscape, and interior works [12][16]. - The system integrates advanced construction techniques such as the保模一体板体系, which enhances insulation and structural integrity by allowing for simultaneous pouring of concrete and insulation layers [6][10]. Group 2: Market Impact and Recognition - The successful application of the "精工+" system has led to significant sales achievements, exemplified by the 中海·寰宇未来 project, which recorded over 1.1 billion in sales within 39 days [16]. - The introduction of the "精工+" system in Shenyang is expected to elevate the living experience for residents, setting a new benchmark for quality in the local real estate market [18]. - 辽宁中海's commitment to quality and innovation positions it as a leader in the industry, reinforcing the notion that quality serves as a competitive advantage [15][16].
新盘抢滩 得房率成2025年沈阳楼市破局关键
Sou Hu Cai Jing· 2025-07-15 04:30
Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].