2025年的大东望花板块，颇有点势不可挡的冲劲儿。"井喷"、"风口"、"崛起"等等，几乎成了望花板块避不开的关键词。 不仅配套利好建设加速，该板块的第四代居住理念产品也给足了惊喜。不过，作为大东重点打造的新中心，城市东部发展的新引擎，望花板块这波儿发展 很不寻常。 后发赶超，望花冲击沈阳全能板块 自2016年旭辉进入望花以来，该板块已吸引了保利发展、大悦城控股、龙湖、新希望、华润置地、招商、金地等一众品牌房企落地，汇聚了大量人气，形 成了浓厚的生活氛围。 但过去近十年中，望花板块也是质疑不断，核心就在于基础配套的建设节奏相对较慢。直到2023年，随着地铁4号线的开通，望花板块的发展开始悄然提 速。 地铁4号线望花站实景图 尤其今年，大东区一举砸下超百亿资金，落地了132个重点项目。其中有新质产业生态园、先进制造园、华晨宝马大东生产基地升级等产业项目；在商业 上有临近4号线望花站的双子塔商业综合体，预计包含甲级写字楼、企业总部大厦、星级酒店及休闲娱乐等多种业态。 此外，沈阳国际智慧健康城、东湖公园等项目也加速推进。比较特别的是，望花板块也引入了虎啸街文商旅综合体、喜园最美民宿等文旅项目。 东湖公园项目奠基仪式 ...

Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].