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招商·璀璨映澜
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沈阳向东再造一个“芯”,望花板块的风口含金量有多大?
Sou Hu Cai Jing· 2025-09-10 14:40
Core Insights - The Wanghua district is experiencing rapid development, characterized by terms like "explosive growth" and "emergence" as it becomes a new urban center in the eastern part of Dandong [1][2] Group 1: Infrastructure and Investment - Since 2016, major real estate companies have entered the Wanghua district, creating a vibrant living atmosphere, but the pace of infrastructure development was slow until the opening of Metro Line 4 in 2023 [2] - In 2023, over 10 billion yuan was invested in 132 key projects, including industrial parks and commercial complexes near the new metro station [4][16] - The introduction of various projects, such as the International Smart Health City and East Lake Park, indicates a comprehensive approach to urban development [4][20] Group 2: Real Estate Development - The Wanghua district has become a benchmark area for the fourth-generation residential concept, with new projects like the招商·璀璨映澜 and金地可城·缦云四季 showcasing innovative designs and high living standards [11][13] - The招商·璀璨映澜 project features a significant increase in usable indoor space and includes a 4,000 square meter park, enhancing the living experience [11][15] - The金地可城·缦云四季 project offers impressive design features, including a low plot ratio and extensive landscaping, indicating a focus on quality living environments [13][15] Group 3: Comprehensive Development Strategy - The Wanghua district is not just filling gaps but aims to be a strong urban engine, with significant investments in various sectors, including healthcare and technology [16][20] - The district is pioneering smart infrastructure, such as a smart road network, and integrating modern lifestyle elements like the虎啸街文商旅综合体, which focuses on youth culture [18][20] - The International Smart Health City represents a shift in healthcare integration, combining various medical services into a comprehensive platform, enhancing the quality of life for residents [20][22] Group 4: Market Implications - The transformation of the Wanghua district offers a new perspective for the market, emphasizing the importance of unique development styles to avoid homogenization and ensure long-term viability [22]
新盘抢滩 得房率成2025年沈阳楼市破局关键
Sou Hu Cai Jing· 2025-07-15 04:30
Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].