昨日，长沙嘉信洋湖锦玺项目迎来首次开盘。此次推出的 300 余套房源，吸引了约 600 多名购房者到场 参与摇号，一时间，仿佛让人们看到长沙楼市重回 "春天" 的景象。 为何这个项目能掀起如此高的购房热潮？ 答案其实很明确：新规之下，项目拥有远超以往的超高得房率。 以 117㎡户型为例，不仅能打造出 "四房三卫" 的实用格局，实际使用面积更达到 139㎡，这样的空间尺 度，堪比老规产品中 160㎡的户型。 然而，在这股热闹的购房氛围背后，我们更需要保持冷静，看清表象之下的隐忧 —— 新规催生的高得 房率产品，看似是送给购房者的 "馅饼"，实则暗藏不少容易被忽视的 "陷阱"。 更关键的是，部分楼栋山墙面开设了大量窗户，业主的生活隐私完全暴露在外 —— 邻居站在自家窗 边，就能将你家的情况看得一清二楚。 除此之外，狭窄的楼间距还会严重影响房屋的通风与采光，即使在白天，室内也可能显得昏暗压抑。为 了保护隐私、避免阳光直射，未来业主或许不得不常年拉着窗帘，居住舒适度大打折扣。 陷阱三：四面开窗设计，暗藏高能耗与改造难题 陷阱一：得房率提升，换来小区密度飙升 新规下的高得房率，本质上更像是一场开发商的 "偷面积" 游戏 ...

Core Viewpoint - The article discusses the rising trend of "high usable area" in the real estate market, highlighting that developers are increasingly using this as a selling point rather than competing on price. However, this has led to questionable practices where developers manipulate measurements to inflate usable area figures [3][4][5]. Summary by Sections Regulation of Residential Area Calculation - Recent regulations from various cities, including Chengdu, have sparked discussions on "high usable area." Chengdu's new guidelines state that the horizontal projection area of balconies and other auxiliary spaces should not exceed 30% of the residential area, compared to the previous 20% limit [4][5]. - The new regulations aim to standardize the calculation of usable area and curb the excessive expansion of certain spaces like entrance halls, which were previously not included in area calculations [5][6]. Addressing Grey Areas - The article emphasizes that the goal of these regulations is to eliminate grey areas where developers might "steal area" by manipulating designs to increase the reported usable area. Common tactics include designing balconies as semi-enclosed spaces or mislabeling equipment platforms [8][9]. - The push for high usable area has led to inflated marketing claims, with some projects advertising usable areas exceeding 100%, which can mislead consumers [10]. Market Dynamics and Competition - The article notes that while high usable area projects have seen initial success, the market is becoming saturated, making it difficult for such projects to maintain sales momentum. For instance, a project in Wuhan with a 97-98% usable area only achieved an 18% sales rate [12][13]. - The competition among similar projects is intensifying, and developers are encouraged to focus on overall quality and sustainability rather than just maximizing usable area [14]. Future Directions - Experts suggest that the focus should shift from merely increasing usable area to enhancing overall living quality, including better community facilities and building standards. This approach aims to improve the long-term value of properties and the overall living experience [13][14].

Core Viewpoint - The rising trend of "high usable area ratio" in new housing is becoming a significant selling point, overshadowing price competition, but it raises concerns about potential deceptive practices by developers [1][6] Group 1: Regulatory Changes - Recent regulations in cities like Chengdu aim to standardize the calculation of usable area, limiting the projection area of balconies and other auxiliary spaces to 30% of the residential building area, up from 20% [2][4] - The new regulations also include previously unregulated areas such as entrance halls and balconies in the calculation, tightening control over the total area [4][9] Group 2: Market Dynamics - The market has seen a surge in projects advertising high usable area ratios, but as these products become more common, relying solely on this feature is no longer sufficient to drive sales [8] - Some projects have reported inflated usable area ratios by including spaces like elevator halls, misleading consumers about the actual usable space [7] Group 3: Industry Practices - Developers have been known to employ tactics such as converting balconies into semi-enclosed spaces or mislabeling areas to inflate usable area ratios, leading to a "data bubble" in reported ratios [6][8] - The push for higher usable area ratios has led to a competitive market where projects must also offer other advantages like location, price, and amenities to attract buyers [8][9] Group 4: Future Directions - The focus is shifting from merely increasing usable area ratios to enhancing overall housing quality, including better public space design and sustainable development practices [9] - Industry experts emphasize the need for a holistic approach to housing that prioritizes quality and livability over just high usable area ratios [9]

Core Viewpoint - The term "good house" has gained significant attention in the real estate sector this year, but some new housing projects are misleadingly calculating usable area by including balconies, terraces, and other non-building areas, resulting in "usable rates" exceeding 100% [1] Group 1: Usable Area and Market Trends - Some cities have reported new housing projects with usable rates as high as 130%, which is unusual since the typical usable rate should not exceed 100% due to shared areas [1] - Research indicates that new products with high usable rates have seen high sales rates in cities like Guangzhou and Shenzhen, reflecting buyer preference for these offerings [1] - Developers have been found to engage in questionable practices to inflate usable area metrics, leading to a misinterpretation of what constitutes a "good house" [1] Group 2: Definition of a "Good House" - A true "good house" should focus on product design, construction quality, community services, green energy efficiency, and supporting services rather than just high usable area [2] - The recently implemented "Residential Project Standards" aim to enhance safety, comfort, and sustainability in housing projects, emphasizing the importance of quality and planning [2] - Local governments are encouraged to align with these standards to accelerate the development of "good houses" that genuinely improve living conditions and quality of life [2]

"好房子"产品不代表"高赠送"。真正的"好房子"应在产品设计、建筑质量、社区服务、绿色节能、配套 服务等方面下功夫。今年5月正式实施的《住宅项目规范》也以安全、舒适、绿色、智慧为目标，在规 模、布局、功能、性能和关键技术措施等方面对住宅项目的建设、使用和维护作出规定。理解这些规 定，对"好房子"的概念正本清源，才有利于将各参与主体的关注重点，聚焦到提升建筑质量、优化规划 设计以及提高服务水平上来。这些才是全方位提高居住舒适度和生活品质的关键因素，也是"好房子"政 策的初衷。各地应紧扣规范要求，加快出台地方实施版本，推动"好房子"建设进程持续加速。 编辑：张澍楠 来源：证券时报 证券时报记者 吴家明 今年以来，"好房子"成为民生领域热词，引发广泛关注。不过，不少购房者反映，一些新房项目将不计 入建筑面积的阳台、露台、飘窗、夹层等区域面积打包算进套内面积，制造"得房率超100%"的营销噱 头。一些城市的新房得房率甚至已"卷"到130%。 一般来说，住宅的得房率是套内建筑面积与房屋建筑面积的比率。由于公摊面积客观存在，住宅的得房 率通常情况下不可能超过100%。近年来，各地推出相关的建筑工程容积率计算办法，对阳台面 ...

Group 1 - The term "good house" has gained significant attention in the real estate sector this year, with some new housing projects misleadingly including non-buildable areas in the calculation of usable space, leading to claims of "usable rates exceeding 100%" [1] - In some cities, the usable rate has reportedly reached as high as 130%, which is unusual as the typical usable rate should not exceed 100% due to shared areas [1] - Research indicates that new products with high usable rates have seen high sales rates in cities like Guangzhou and Shenzhen, reflecting buyer preference for these offerings, although this has led to questionable practices among some developers [1] Group 2 - A "good house" should focus on product design, construction quality, community services, green energy efficiency, and supporting services rather than just high usable space [2] - The implementation of the "Residential Project Standards" in May aims to enhance safety, comfort, and sustainability in housing projects, emphasizing the importance of quality and planning [2] - Local governments are encouraged to develop their own implementation versions of these standards to accelerate the progress of "good house" construction [2]

8月18日，《每日经济新闻》记者从多位业内人士处获悉，尽管广州尚未正式出台限制高得房率的措施，但目前已加强对项目报建的审批力度。相关部门在 收到项目报建后，严格按照各项规范从严审批。 "并非直接限制得房率，而是通过对建筑单位图纸的从严审核，确保住宅设计符合各项规范。审核变严后，基本难以实现此前120%～130%的超高得房 率。"有广州房企人士向每经记者表示。 "近期，各地陆续开始整治'偷面积'，好房子应在产品设计、社区服务、空间格局、绿色节能、配套服务等方面下功夫，而非仅在使用率上做文章，导致新 房对存量在售和二手房市场造成冲击。"8月19日上午，广东省城乡规划院住房政策研究中心首席研究员李宇嘉向每经记者分析指出。 "偷面积"操作收紧 近两年，广州市场出现了得房率超过100%甚至120%的房子，这也成为众多开发商的重要卖点。 得房率超过120%的新房要成为"绝唱"？ 日前，有业内消息称，广州即将出台住宅报建新规，严厉打击"偷面积"行为。此次政策直指飘窗内凹设计、花池私改等乱象，明确规定未取得《建设工程规 划许可证》的项目需按新标准报建，已获批项目则可沿用原方案。 该办法实施后，阳台面积占比从15%提升至20% ...

得房率超过120%的新房要成为"绝唱"？ 日前，有业内消息称，广州即将出台住宅报建新规，严厉打击"偷面积"行为。此次政策直指飘窗内凹设计、花池私改等乱象，明确规定未取得《建设工程 规划许可证》的项目需按新标准报建，已获批项目则可沿用原方案。 8月18日，《每日经济新闻》记者从多位业内人士处获悉，尽管广州尚未正式出台限制高得房率的措施，但目前已加强对项目报建的审批力度。相关部门 在收到项目报建后，严格按照各项规范从严审批。 "并非直接限制得房率，而是通过对建筑单位图纸的从严审核，确保住宅设计符合各项规范。审核变严后，基本难以实现此前120%～130%的超高得房 率。"有广州房企人士向每经记者表示。 "近期，各地陆续开始整治'偷面积'，好房子应在产品设计、社区服务、空间格局、绿色节能、配套服务等方面下功夫，而非仅在使用率上做文章，导致 新房对存量在售和二手房市场造成冲击。"8月19日上午，广东省城乡规划院住房政策研究中心首席研究员李宇嘉向每经记者分析指出。 "偷面积"操作收紧 近两年，广州市场出现了得房率超过100%甚至120%的房子，这也成为众多开发商的重要卖点。 但这场高得房率竞赛愈发激烈，部分开发商衍生出更 ...

Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].

Core Viewpoint - The real estate market is experiencing significant changes due to increasing scrutiny on high usable area ratios and potential new regulations aimed at curbing excessive design practices that favor developers over buyers [3][4][5][6]. Group 1: Market Dynamics - Many cities are witnessing a trend where developers claim high usable area ratios, often exceeding 100%, which has raised concerns about the validity of such claims [1][3]. - A recent document in Guangzhou is expected to address the issue of "high gifting" and "super high usable area ratios," indicating a shift towards more regulated practices in the housing market [3][4]. - The introduction of new regulations in Chengdu aims to standardize construction practices, particularly regarding the allowable discrepancies in usable area measurements [4][5]. Group 2: Developer Practices - Developers have been employing tactics such as "stealing area" through design loopholes, including the use of balconies and bay windows to inflate usable space, which raises safety and fairness concerns [4][5]. - The competitive landscape is becoming increasingly challenging for developers who have not yet launched their projects, as those with more favorable designs and lower land acquisition costs may dominate the market [5][6]. Group 3: Consumer Implications - Buyers are advised to be cautious about potential safety, legal, and property rights issues that may arise from purchasing properties with inflated usable area claims [7]. - The concept of a "good house" is evolving, with an emphasis on space efficiency and functionality rather than merely high usable area ratios, as highlighted by national guidelines set for 2025 [6][7].