"好房子"产品不代表"高赠送"。真正的"好房子"应在产品设计、建筑质量、社区服务、绿色节能、配套 服务等方面下功夫。今年5月正式实施的《住宅项目规范》也以安全、舒适、绿色、智慧为目标，在规 模、布局、功能、性能和关键技术措施等方面对住宅项目的建设、使用和维护作出规定。理解这些规 定，对"好房子"的概念正本清源，才有利于将各参与主体的关注重点，聚焦到提升建筑质量、优化规划 设计以及提高服务水平上来。这些才是全方位提高居住舒适度和生活品质的关键因素，也是"好房子"政 策的初衷。各地应紧扣规范要求，加快出台地方实施版本，推动"好房子"建设进程持续加速。 编辑：张澍楠 来源：证券时报 证券时报记者 吴家明 今年以来，"好房子"成为民生领域热词，引发广泛关注。不过，不少购房者反映，一些新房项目将不计 入建筑面积的阳台、露台、飘窗、夹层等区域面积打包算进套内面积，制造"得房率超100%"的营销噱 头。一些城市的新房得房率甚至已"卷"到130%。 一般来说，住宅的得房率是套内建筑面积与房屋建筑面积的比率。由于公摊面积客观存在，住宅的得房 率通常情况下不可能超过100%。近年来，各地推出相关的建筑工程容积率计算办法，对阳台面 ...

一般来说，住宅的得房率是套内建筑面积与房屋建筑面积的比率。由于公摊面积客观存在，住宅的得房 率通常情况下不可能超过100%。近年来，各地推出相关的建筑工程容积率计算办法，对阳台面积、飘 窗深度等标准进行调整。此后，市场逐步催生出一批高得房率的"新规产品"。相关研究机构数据显示， 今年上半年，广州、深圳等城市的"新规产品"去化率较高，这也从侧面印证了购房者对高得房率产品的 青睐。不过，这也让部分开发商衍生出更多"偷面积"的灰色操作。 购房者追求实惠，希望有更高的得房率本无可厚非，但盲目追求高得房率指标，一定程度上是对"好房 子"标准的误读。 今年以来，"好房子"成为民生领域热词，引发广泛关注。不过，不少购房者反映，一些新房项目将不计 入建筑面积的阳台、露台、飘窗、夹层等区域面积打包算进套内面积，制造"得房率超100%"的营销噱 头。一些城市的新房得房率甚至已"卷"到130%。 "好房子"产品不代表"高赠送"。真正的"好房子"应在产品设计、建筑质量、社区服务、绿色节能、配套 服务等方面下功夫。今年5月正式实施的《住宅项目规范》也以安全、舒适、绿色、智慧为目标，在规 模、布局、功能、性能和关键技术措施等方面对住宅项 ...

8月18日，《每日经济新闻》记者从多位业内人士处获悉，尽管广州尚未正式出台限制高得房率的措施，但目前已加强对项目报建的审批力度。相关部门在 收到项目报建后，严格按照各项规范从严审批。 "并非直接限制得房率，而是通过对建筑单位图纸的从严审核，确保住宅设计符合各项规范。审核变严后，基本难以实现此前120%～130%的超高得房 率。"有广州房企人士向每经记者表示。 "近期，各地陆续开始整治'偷面积'，好房子应在产品设计、社区服务、空间格局、绿色节能、配套服务等方面下功夫，而非仅在使用率上做文章，导致新 房对存量在售和二手房市场造成冲击。"8月19日上午，广东省城乡规划院住房政策研究中心首席研究员李宇嘉向每经记者分析指出。 "偷面积"操作收紧 近两年，广州市场出现了得房率超过100%甚至120%的房子，这也成为众多开发商的重要卖点。 得房率超过120%的新房要成为"绝唱"？ 日前，有业内消息称，广州即将出台住宅报建新规，严厉打击"偷面积"行为。此次政策直指飘窗内凹设计、花池私改等乱象，明确规定未取得《建设工程规 划许可证》的项目需按新标准报建，已获批项目则可沿用原方案。 该办法实施后，阳台面积占比从15%提升至20% ...

Core Viewpoint - The real estate market in Shenyang is experiencing a strong recovery in 2025, driven by the introduction of high-efficiency housing with high usable area ratios, which has become a significant trend among leading property developers [1][7]. Market Activation - Multiple new residential projects have been launched across Shenyang in the first half of 2025, including notable developments such as润启·和平里, 万科·雲樾, and 招商·璀璨映澜, indicating a revitalization of the market [3][5]. - Existing popular projects are also accelerating their new offerings, contributing to a previously absent active supply side in the market [3]. Demand Evidence - The demand side is reflected in the strong sales performance of new projects, with 招商·璀璨映澜 achieving sales of 1.6 billion and 华润中寰悦府 maintaining a leading position in sales rankings for nine consecutive months [5][11]. - The introduction of high-efficiency housing has effectively activated improvement demand among buyers, marking a significant transformation in the real estate market [7]. Product Upgrade - The concept of high usable area ratios in housing is likened to technological upgrades in electronic products, where consumers are willing to pay for tangible improvements in living space and efficiency [9][11]. - The shift from traditional high public area ratios (approximately 25% in 2021) to high usable area ratios in new products allows buyers to maximize their living space, enhancing the value perception of their investments [17]. Comparative Analysis - A direct comparison between 2021 and 2025 housing products shows that the new high usable area ratio units offer significantly larger usable spaces, with living room widths increasing from 4 meters to 5.5 meters, providing a more spacious living experience [18][19]. - The increase in bedroom sizes and overall comfort levels further emphasizes the advantages of high usable area ratio products, which are crucial for driving market interest and sales in 2025 [19]. Market Transformation - The 2025 Shenyang real estate market is characterized by a product revolution that breaks the previous market stagnation, highlighting the importance of high-quality housing in the ongoing market restructuring [19].

Core Viewpoint - The real estate market is experiencing significant changes due to increasing scrutiny on high usable area ratios and potential new regulations aimed at curbing excessive design practices that favor developers over buyers [3][4][5][6]. Group 1: Market Dynamics - Many cities are witnessing a trend where developers claim high usable area ratios, often exceeding 100%, which has raised concerns about the validity of such claims [1][3]. - A recent document in Guangzhou is expected to address the issue of "high gifting" and "super high usable area ratios," indicating a shift towards more regulated practices in the housing market [3][4]. - The introduction of new regulations in Chengdu aims to standardize construction practices, particularly regarding the allowable discrepancies in usable area measurements [4][5]. Group 2: Developer Practices - Developers have been employing tactics such as "stealing area" through design loopholes, including the use of balconies and bay windows to inflate usable space, which raises safety and fairness concerns [4][5]. - The competitive landscape is becoming increasingly challenging for developers who have not yet launched their projects, as those with more favorable designs and lower land acquisition costs may dominate the market [5][6]. Group 3: Consumer Implications - Buyers are advised to be cautious about potential safety, legal, and property rights issues that may arise from purchasing properties with inflated usable area claims [7]. - The concept of a "good house" is evolving, with an emphasis on space efficiency and functionality rather than merely high usable area ratios, as highlighted by national guidelines set for 2025 [6][7].