Core Insights - The Chengdu new housing market showed steady performance in November 2025, with a total of 5,897 new residential units signed, a slight month-on-month decrease of 9.8%, yet still leading among second-tier cities in China. The total transaction area for commercial residential properties was approximately 783,000 square meters, indicating strong market activity [2][27]. Market Performance - The core area of the main city, particularly the Jinjiang District, exhibited remarkable performance with an average transaction price of 52,773 yuan per square meter, reflecting a month-on-month increase of 2,977 yuan per square meter, the highest in the city [3]. - The Financial City Beichen S1 project, as the first residential development by Beike Group, achieved sales of approximately 483 million yuan in November, ranking fifth in the city's sales amount [4]. - The China Railway Boya Art City project also performed well, with 109 units sold and a transaction amount of about 606 million yuan, placing it in the top three for monthly sales [5]. Segment Analysis - The luxury market in the main city is thriving, but the majority of transaction volume is driven by the second-tier areas catering to first-time buyers and those upgrading their homes. The Honghe area led with 287 units sold in November, significantly outpacing other areas [7]. - Areas such as Pidu District, Shuangliu District, and Wenjiang District are also significant contributors to transaction numbers, appealing to first-time and upgrading buyers due to relatively affordable prices and improving infrastructure [8]. Price Trends - There is a noticeable divergence in transaction structures, with the main city and high-tech zones dominating in transaction amounts, while suburban mature areas contribute more to the number of transactions. Price trends vary across different districts, with Jinjiang and Jinniu districts seeing price increases, while others like High-tech South and Wuhou districts experienced price corrections [10]. - The average area of new homes sold was 134.22 square meters, compared to 95.06 square meters for second-hand homes, indicating that demand for improved living conditions is a core support for transactions [10]. Successful Project Characteristics - Successful projects in November typically featured precise product positioning, quality supporting resources, differentiated product strength, and strong brand backing. For instance, the Luhui Ecological City project attracted high-end buyers through its unique ecological resources and design [10]. - The Green City Yuhaitang Xuan project maintained strong sales due to its core location and comprehensive amenities, highlighting the importance of brand service and living quality for high-end buyers [11]. Buying Recommendations - Buyers are advised to choose areas based on their needs. First-time buyers should focus on second-tier areas along transit lines, while those looking to upgrade should consider high-quality projects in the main city core that offer strong amenities and educational resources [12].

Group 1: Land Market - A residential and commercial land parcel of approximately 23.4 acres in Chengdu's Jinniu District will be auctioned on November 21, with a starting price of 13,900 yuan/m² [2] - Three residential land parcels were transacted in the greater Chengdu area this week, totaling approximately 203.6 acres [4] Group 2: New Housing Sales - From October 24 to October 30, Chengdu's new housing sales totaled 1,782 units, with a total area of 232,777.94 m² [5] - The weekly breakdown shows significant sales activity, particularly on October 27, with 354 units sold, totaling 46,131.56 m² [5] Group 3: Second-Hand Housing Sales - The total number of second-hand housing transactions in Chengdu for the week reached 4,237 units, covering an area of 403,222.89 m² [8] - The highest daily sales occurred on October 28, with 881 units sold, amounting to 80,634.48 m² [8] Group 4: New Pre-Sales - A total of 39 new pre-sale permits were issued this week, with 29 projects including residential units [9] - Notable projects include the launch of high-rise products by Vanke in the High-tech Zone, achieving an 80% sales rate, and the successful opening of the China Railway Boya Art City [9] Group 5: Major Events - The "14th Five-Year Plan" was released, emphasizing the need for high-quality development in the real estate sector, marking a shift from scale expansion to quality and safety [12] - Chengdu has revised its management measures for online signing and filing of new housing contracts, enhancing convenience for developers and buyers [12]