Core Insights - The Chengdu new housing market showed steady performance in November 2025, with a total of 5,897 new residential units signed, a slight month-on-month decrease of 9.8%, yet still leading among second-tier cities in China. The total transaction area for commercial residential properties was approximately 783,000 square meters, indicating strong market activity [2][27]. Market Performance - The core area of the main city, particularly the Jinjiang District, exhibited remarkable performance with an average transaction price of 52,773 yuan per square meter, reflecting a month-on-month increase of 2,977 yuan per square meter, the highest in the city [3]. - The Financial City Beichen S1 project, as the first residential development by Beike Group, achieved sales of approximately 483 million yuan in November, ranking fifth in the city's sales amount [4]. - The China Railway Boya Art City project also performed well, with 109 units sold and a transaction amount of about 606 million yuan, placing it in the top three for monthly sales [5]. Segment Analysis - The luxury market in the main city is thriving, but the majority of transaction volume is driven by the second-tier areas catering to first-time buyers and those upgrading their homes. The Honghe area led with 287 units sold in November, significantly outpacing other areas [7]. - Areas such as Pidu District, Shuangliu District, and Wenjiang District are also significant contributors to transaction numbers, appealing to first-time and upgrading buyers due to relatively affordable prices and improving infrastructure [8]. Price Trends - There is a noticeable divergence in transaction structures, with the main city and high-tech zones dominating in transaction amounts, while suburban mature areas contribute more to the number of transactions. Price trends vary across different districts, with Jinjiang and Jinniu districts seeing price increases, while others like High-tech South and Wuhou districts experienced price corrections [10]. - The average area of new homes sold was 134.22 square meters, compared to 95.06 square meters for second-hand homes, indicating that demand for improved living conditions is a core support for transactions [10]. Successful Project Characteristics - Successful projects in November typically featured precise product positioning, quality supporting resources, differentiated product strength, and strong brand backing. For instance, the Luhui Ecological City project attracted high-end buyers through its unique ecological resources and design [10]. - The Green City Yuhaitang Xuan project maintained strong sales due to its core location and comprehensive amenities, highlighting the importance of brand service and living quality for high-end buyers [11]. Buying Recommendations - Buyers are advised to choose areas based on their needs. First-time buyers should focus on second-tier areas along transit lines, while those looking to upgrade should consider high-quality projects in the main city core that offer strong amenities and educational resources [12].

从上周四到本周三（10月23日-10月29日），哪些楼市动态值得重点关注？来看本周楼市周报。 每周四，封面天天见之"封面会买房"都会带来最新楼市资讯与行业观察，敬请关注。 一、土地市场 10月27日，据成公资土拍告(2025)59号，成都金牛区一宗约23.4亩的住兼商用地，将于11月21日出让，该地块靠近三环路，周边配套丰富，住宅部分起拍 价13900元/㎡。 | 宗地编号 | 地块位置 | 面积 | 起始价 成交价 | | 竞得人 | 用地性质 | 成交日期 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | (亩) | 元/m² | 元/m² | | | | | PZ2025- | 彭州市天彭街道九峰北 路以南、龙塔北路以西 | 57.8 | 407万元/ 407万元/ | | 彭州市龙兴置业有限公 | 住宅 | 10. 24 | | 9 (070102) | (龙安社区3组、4组) | | 面 | 面 | 리 | | | | DY2025- 008 (252) | 大邑县安仁镇五星社区5 组（原安仁镇五星村八 、九社） | 60. 4 | ...