临近年末，许多人的投资储蓄需求增加，但是大家发现，市场上的中长期存款产品有所减少。 这是怎么回事？ 最近，连央视都关注了六大行存款利率下调的事，工、农、中、建、交、邮储六大国有银行，3年期的 存款利率普遍是给降到1.5%—1.75%，5年期大额存单更是集体消失买不了了。 回溯来看，5年期大额存单的退出并非突然之举。以中国银行为例，今年5月20日，中国银行曾在官网公 开发布《关于发售2025年第一期个人大额存单的公告》，包括1个月、3个月、6个月、1年、2年、3年、 5年共计7个期限。其中，3年期、5年期大额存单产品利率分别为1.55%、1.6%，但明确标注"仅面向特 定客户发售"。 值得关注的是，在"下架"长期限存款产品的同时，还有不少银行正在持续下调存款利率，包括海南保亭 融兴村镇银行、汕头海湾农商银行等，最高降幅高达65个基点。 越是到年底大家爱存钱的时候，这利率越是砍的狠。 要知道，30 年前，银行3年期存款的基准利率高达12%以上，现在跌到零头还不剩。有人说了，以前把 钱存银行利息可以买辆车，现在把钱存银行利息不够停个车。说白了，中国独有的存款高息时代可能真 的回不来了。 过去30年来，中国经历了漫长 ...

Core Viewpoint - The low interest rate environment is a fundamental challenge facing the Chinese insurance industry, driving a deep transformation in asset allocation strategies to address pressures on interest spreads, solvency, and liquidity [1][2]. Group 1: Historical Context of Low Interest Rates - China has experienced four notable low interest rate cycles since the reform and opening up, each associated with specific economic and financial conditions [5]. - The current low interest rate cycle began in 2019, exacerbated by economic downturns and the impact of the pandemic, indicating a potentially prolonged period of low rates [6]. Group 2: Current Asset Allocation Trends - Despite low interest rates, the total assets of the insurance industry have continued to grow, surpassing 40 trillion yuan, with an expected balance of nearly 40 trillion yuan in funds by year-end [7]. - The industry has increased its allocation to long-term bonds and medium to long-term deposits to stabilize income and enhance returns from fixed income investments [8]. - Equity investments have also seen steady growth, particularly in stocks and stock funds, with a significant increase of 85% since the end of the 13th Five-Year Plan [9]. - Alternative asset allocations have decreased, with private debt investments notably declining, reflecting challenges in the market [10]. Group 3: Market Risks and Changes - New market risks have emerged, including stock market volatility and concentrated investments in certain sectors, necessitating careful evaluation of long-term profitability [11]. Group 4: Comparative Analysis of International Practices - International strategies for low interest rate environments typically involve increasing equity investments and diversifying into alternative assets, but these strategies have not been fully realized in the domestic market due to unique local conditions [12][13]. Group 5: Future Outlook and Strategic Measures - The insurance industry faces a complex external environment with both challenges and opportunities, necessitating a focus on high-quality development and adaptation to changing market conditions [14]. - Eight strategic measures have been proposed to navigate the low interest rate environment, including enhancing cost control, optimizing fixed income strategies, and promoting innovation in asset management products [15][16][17].