Core Viewpoint - The article highlights the prevalence of counterfeit and low-quality liquor in the market, particularly focusing on the sale of so-called "aged liquor" that is often misrepresented to consumers [1][2][52]. Group 1: Market Practices - Many merchants are using food-grade alcohol to dilute and misrepresent their products as pure grain liquor, misleading consumers with terms like "aged" and "old liquor" [1][7]. - The online and offline sales of "vintage liquor" are booming, but complaints from consumers are also increasing [2][3]. - In various marketplaces, such as the Baicheng World Trade Mall in Zhengzhou, merchants are selling "vintage liquor" that does not correspond to the claimed aging [5][20]. Group 2: Industry Terminology - The article explains different types of liquor: - "Kunsan liquor" is high-quality with a long fermentation cycle and higher price [10]. - "Shuisha liquor" is a more affordable option with a shorter fermentation period [12]. - "Chuan liquor" is a low-cost product primarily made from alcohol, with prices below 10 yuan per pound [14]. Group 3: Regulatory Environment - The government has initiated actions to combat the sale of alcohol mixed with food-grade alcohol and low-quality products, particularly in the context of the Moutai brand [17][19]. - New regulations in 2023 explicitly prohibit the addition of food-grade alcohol in the production of liquor [19][56]. Group 4: Consumer Deception - Merchants are using deceptive marketing tactics, such as creating fake aging and using old packaging to mislead consumers about the quality and price of their products [54][59]. - The article notes that the actual production costs of these so-called "aged liquors" are significantly lower than their retail prices, with some products marked up by over 40 times [40][54]. Group 5: Industry Challenges - Despite regulations, the article reveals that the practice of selling alcohol mixed with food-grade alcohol continues to be a common issue in the market [65][69]. - Some manufacturers openly admit to using low-cost ingredients while marketing their products as premium aged liquors, exploiting loopholes in regulations [67][69].

出品｜搜狐财经 作者｜柴鑫洋 据了解，坤沙酒由于其酿造周期长、工艺复杂且出酒率低，酒质和价格均明显高于低价纯粮酒和酒精 酒。 编辑｜李文贤 近日，央视财经曝光了直播间"年份老酒"的造假乱象。高端酱香老酒竟是酒精勾兑，以次充好成为行业 潜规则。 商家为牟取暴利，将食用酒精勾兑的劣质串酒通过伪造年份标识、检测报告等欺诈手段包装为"高端年 份老酒"，最终以数十倍溢价流入市场。 北京红飒律师事务所律师黄启瑞指出，销售"假酒"金额达到五万元以上，将面临刑事处罚。 搜狐酒业发展研究院专家欧阳千里提示酱香老酒感官鉴别要点：酒体应呈微黄色泽，忌肉眼可见泛绿或 泛黄；香气醇和优雅，忌刺鼻酸臭等异杂味；回味微酸微涩微苦，忌刺鼻难以下咽。且空杯留香持久。 "挂羊头卖狗肉"，酒精酒冒充坤沙酒 目前白酒市场中，违规售卖酒精勾兑酒的乱象尚存。 据央视财经报道，市面售卖的窖藏老酒、洞藏老酒、酒糟酒、老坛酒等产品基本是一样的套路：用做旧 的酒坛装价格便宜、主要成分是酒精的串酒，再以年份酒的名义出售。 据了解，部分商家为牟取暴利，常将低价的碎沙酒甚至酒精酒冒充坤沙酒售卖，这已成为行业内的潜规 则。 坤沙酒、碎沙酒、串酒有什么区别？ 资料显示， ...

Core Viewpoint - The investigation reveals that some merchants are misleading consumers by selling alcohol mixed with edible alcohol as genuine grain-based liquor, often using deceptive terms like "aged" and "old wine" to create a false impression of quality [1][3][17]. Group 1: Market Practices - The online and offline sales of "vintage old wine" are booming, but consumer complaints are also increasing [3][27]. - Merchants in regions like Zhengzhou are selling "vintage wine," but many do not actually possess the claimed aging [5][7]. - Some merchants admit that terms like "30-year aged" are merely marketing gimmicks [7][45]. Group 2: Types of Alcohol - "Kunsan wine" is characterized by a long fermentation process and higher quality, leading to higher prices compared to cheaper alcohols [12]. - "Shards wine" has a simplified production process and is typically priced around 20 yuan per pound, making it a cost-effective option [14]. - "Mixed wine" can be produced cheaply, with prices under 10 yuan per pound, and is fundamentally different from genuine grain-based liquor [16]. Group 3: Regulatory Environment - In 2022, local authorities initiated actions to combat the production and sale of alcohol mixed with edible alcohol, particularly targeting low-quality products [17]. - The 2023 "Management Measures for Sauce-flavored White Wine" in Renhuai City explicitly prohibits the addition of edible alcohol during production [20][52]. - Despite regulations, the market still sees widespread issues with false labeling and inflated prices [53][61]. Group 4: Consumer Deception - Some products marketed as "12 to 18-year Kunsan" are actually mixtures of lower-quality alcohols [21][25]. - A product with a production cost of only a few dozen yuan is being sold at a suggested retail price of 899 yuan, marking a significant markup [40]. - Merchants often provide "customized" services to distributors, allowing them to label products with misleading aging claims [44]. Group 5: Industry Challenges - The practice of selling mixed alcohol as premium products has become a common industry secret, with many merchants prioritizing profit over compliance [25][63]. - The use of deceptive packaging and marketing strategies makes it difficult for consumers to discern the true quality and age of the products [50][61]. - The ongoing issue of alcohol mixed with edible alcohol remains a significant concern in the local market, despite regulatory efforts [65].