Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for new media among rural residents, with short videos being the most popular due to their low entry barrier and ability to meet information needs quickly [1]. Group 2: Digital Divide - Despite the preference for new media, many rural residents primarily consume entertainment content rather than accessing public services or participating in social governance [2]. - The "digital divide" persists in rural areas, particularly among older individuals and those with lower education levels, who often lack the skills and equipment to utilize digital service platforms effectively [2]. Group 3: Recommendations for Improvement - To ensure digital public services benefit more rural residents, services should align with user habits by integrating public service information with entertainment content, such as creating engaging and interactive public service short videos [3]. - Information dissemination should be precise, targeting specific demographics like the youth for employment and the elderly for health information through tailored advertising and recommendations [3]. - Enhancing digital literacy among rural residents is crucial, with suggestions for government and social organizations to provide training and support through hotlines, workshops, and community leaders [3].

Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and public services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for short videos among rural residents due to their low entry barrier and ability to quickly meet information needs [1]. - Algorithmic recommendations have increased visibility for ordinary users, allowing more rural residents to participate in information dissemination [1]. Group 2: Digital Divide - Despite the usage of new media, many rural residents primarily consume entertainment content, highlighting the persistence of the "digital divide" phenomenon [2]. - The divide is characterized by older age and lower education levels, which hinder these groups from effectively utilizing digital service platforms [2]. - Some individuals may access new media with assistance from family or community, but their digital engagement remains limited [2]. Group 3: Enhancing Digital Public Services - To ensure digital public services benefit more rural residents, services should align with user habits, integrating public service information with entertainment content [3]. - Information dissemination should be precise, targeting specific interests of different demographic groups, such as employment for youth and health for the elderly [3]. - Training programs to enhance digital literacy among low-education and elderly groups are essential, with support from government and social organizations [3].