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背靠腾讯却被围剿10年,转转关了“自由市场”业务
阿尔法工场研究院· 2025-09-23 02:39
以下文章来源于大厂相对论pro ,作者厂妹 大厂相对论pro . 导语:转转就算是有腾讯的流量扶持,但做不好转化这一闭环,C端二手电商业务想要做大近乎难于登天。 大厂,你想知道的一切,都在这里。 9月22日,二手交易平台转转宣布关停TO C业务。 转转在官微写道:将全面转向「官方验」业务模式,并从9月22 日起,逐步关停「自由市场」业务,集团其他业务线正常运转。 转转虽然规模比咸鱼小,成立时间比闲鱼晚,但背靠腾讯这棵大树,有着腾讯重要的流量入口扶持,它也依然没能在C端把业务做起来。 数据显示,中国二手市场的规模已超3万亿。除了转转、闲鱼和爱回收,抖音和快手也在入局,市场竞争激烈。 转转和闲鱼一样,自立门户的时间发生在中国互联网行业黄金期的2015年。 但10年过去了, 闲鱼月活用户突破2亿,爱回收营业收入破百亿,转转却默默从二手电商掉头去了二奢行业。 但这对创业公司来说,已经及格了。毕竟,比起那些被巨头围剿消失的公司而言,转转留下了名字和自己的分战场。 放弃二手C端市场 据中国企业家报道,2021年~2025年,转转总部落地青岛之后,累计实现营收超250亿元,全国门店上千家,注册用户超4亿。 但转转并未提及自 ...
如何在三四线城市赚大钱?教你10个复制策略,缺什么就复制什么
Sou Hu Cai Jing· 2025-08-25 10:40
Core Insights - The article argues that third and fourth-tier cities present significant wealth opportunities that are often overlooked due to perceptions of lower consumer power compared to first and second-tier cities [1][47][50] Group 1: Investment Opportunities - Many successful business models from first and second-tier cities can be replicated in third and fourth-tier cities, where competition is lower and investment costs are reduced [5][50] - The consumer behavior in third and fourth-tier cities shows a strong tendency for "follow-the-trend" consumption, making it easier to introduce new concepts [5][50] Group 2: Replication Strategies - **Food and Beverage**: Replicating popular dining concepts from first and second-tier cities can attract young consumers in third and fourth-tier cities [8][9] - **Health and Fitness**: Establishing well-equipped gyms can fill a gap in the market, as health consciousness is rising among younger demographics [12][13] - **Retail Innovations**: Introducing modern retail formats like convenience stores and fresh supermarkets can significantly improve the shopping experience [15][16] - **Education and Training**: There is a demand for educational services, including tutoring and skill training, which remains underdeveloped in smaller cities [20][21][24] - **Entertainment and Leisure**: Creating social venues and entertainment options can cater to the lack of recreational activities in these areas [25][27] - **Marriage and Social Services**: There is a notable absence of marriage and social platforms, presenting an opportunity to introduce these services [27][28] - **Home Services**: The demand for reliable home services is high, and replicating successful models from larger cities can quickly build a customer base [32][33] - **Local Internet Business**: Leveraging e-commerce and social media marketing can help local businesses thrive in third and fourth-tier cities [35][37] - **Elderly Care**: The aging population in these cities creates a market for elder care services, which are currently lacking [39][40] - **Platform Thinking**: Transitioning from small businesses to platform-based models can yield greater financial returns [44][45] Group 3: Conclusion - The article concludes that third and fourth-tier cities are often underestimated as wealth generation areas, and the key to success lies in replicating proven business models rather than creating unique concepts [47][48][50]