数智赋能激发市场活力，新质生产力加快培育。互联网和相关服务业延续强劲增长态势，2025年1至11 月营业收入同比增长38.8%，在10个重点行业中位列第一。软件和信息技术服务业保持两位数增长， 2025年1至10月营业收入同比增长15.3%。科学研究和技术服务业支撑稳健，2025年1至10月营业收入同 比增长13.4%，对全省规上服务业重点行业增长贡献率达20.8%。 多元场景加速向新 在消费活力持续释放的当下，昆明凭借独特的市场发展潜力，成为众多餐饮品牌首站布局的重要目的 地，加速崛起为发展"首发经济"的新高地。 网红餐厅"野果yeego"将在云南的首店落子昆明万象城，凭借独特的云贵融合菜系，吸引了众多食客。 海底捞旗下的烤肉品牌"焰请烤肉铺子"也将云南乃至西南区域的首店设在了昆明，致力于引领区域烤肉 消费新潮流。 消费是经济稳定运行的"压舱石"。2025年各类扩内需、促消费政策持续发力，推动消费市场供需两旺、 亮点纷呈。 云南认真贯彻落实党中央、国务院决策部署，扎实推动消费品以旧换新等一系列政策措施落细落实，推 出"有一种叫云南的生活"彩云系列消费券，叠加"国补"刺激，释放消费活力。随着消费新业态、新模 ...

Core Insights - A noticeable trend is emerging where the post-2000 generation, known as "internet natives," is shifting from online shopping to offline experiences, particularly in shopping malls [1] - Shopping centers are transforming into lifestyle "experience venues" that blend social, cultural, and shopping elements to attract younger consumers [1] Group 1: Market Trends - The introduction of "two-dimensional theme districts" in urban areas is becoming a new landmark, with pop-up events featuring IP collaborations gaining popularity [1] - Traditional department stores are enhancing their "IP density" and creating two-dimensional business formats to draw young consumers back to physical stores [1] Group 2: Consumer Behavior - Consumer demand is evolving towards more diversified, personalized, and quality-driven experiences, prompting shopping centers to innovate their offerings [1] - The shift in consumer expectations has moved from merely purchasing products to seeking experiences, with a focus on personalized adaptations rather than just brand variety [1]