商报记者 周坚洪 2025年，迈入不限价时代的杭州楼市，买房从"买到即赚到"的投机逻辑，转向"品质为王"的居住逻辑， 地段价值与产品成为了决定楼盘价值的核心要素。 投资热情的消退，直接造成了去年杭州楼市成交总量的下滑。其中，新房一共成交48198套，创下自 2015年以来的最低值。二手房则成交88456套，虽然环比2024年下降5.5%，但仍然是近5年的第二高成 交量。 新房 千万级总价项目逆势上涨 3个性价比大盘成交超千套 据杭州贝壳研究院的统计数据，2025年杭州一共成交48198套新房，环比2024年下滑24%，并且创下了 自2015年以来的最低值。其中，商品住宅一共成交38142套，环比2024年下滑26%，同样创下近年新 低。 成交大幅减少的一部分原因，跟供应放缓有关。去年，杭州市区商品房和商品住宅的新增供应分别下降 14%和15%。 价格则出现了一定幅度的上涨。去年新房住宅成交均价35673元/平方米，同比上涨7.7%。尤其是安琪 儿、奥体、市北、北干、之江等热门改善板块，涨幅更是明显。 特别值得一提的是，千万级改善型豪宅凭借产品力优势保持坚挺，成为新房市场的中坚力量。数据显 示，去年杭州一共成交 ...

Group 1 - Hangzhou's real estate market is entering a "sprint mode" as the year-end approaches, with approximately 50 projects launched in November alone, including nearly 20 new projects [1] - Notable projects like Greentown's Huailan Yuehua and Zhongtian Haiwei Jingyi have seen low opening lottery rates of 38% and 32% respectively, indicating strong demand from first-time buyers [1][2] - Several new projects are preparing for their first openings by the end of 2025, featuring rich community amenities and attractive design [1] Group 2 - The "3-character" market is experiencing a supply surge, particularly in the main urban area, with projects priced around 30,000 yuan per square meter attracting buyers [2] - Zhongtian Haiwei Jingyi, located in the Huafeng area, offers a mix of high-rise and stacked villas, with a first launch of 76 units at an average price of 35,980 yuan per square meter [2] - Weixing Xingyijia Yingfu is positioned as a strong competitor to Jingyi, featuring lower density and a focus on mid-rise and small high-rise buildings [3] Group 3 - New projects like Greentown's Xian'an Xiaoyue are entering the market, located near key transport links and schools, with a total area of approximately 85,000 square meters [3] - The project features a variety of amenities, including a large indoor children's play area, and has already received its first pre-sale certificate [3] - In the Dazhangdong area, Jianfa Yunqi Qianwan is set to launch its second phase, which includes a mix of housing types and extensive community facilities [4][5] Group 4 - The improvement market is seeing a significant influx of new projects, particularly in the Xiaoshan area, which is becoming a key battleground for upgraded housing [6] - Poly Tianjun, located in the core area of the Olympic Sports Center, is expected to be a standout project with a mix of high-rise and villa products [6] - Jinshang Guolan, a new project in the North City East area, is the first unlimited price project in the region, featuring extensive landscaping and community amenities [6][7] Group 5 - Two new projects in Beiganxi are preparing to enter the market, including Binhang Haoyunfu, which is positioned as a premium improvement project with larger unit sizes [7] - Chao Yue Wanxiangfu, also developed by Binhang, is a more affordable high-rise project targeting a broader audience with smaller unit sizes [7]