商报记者 周坚洪 2025年，迈入不限价时代的杭州楼市，买房从"买到即赚到"的投机逻辑，转向"品质为王"的居住逻辑， 地段价值与产品成为了决定楼盘价值的核心要素。 投资热情的消退，直接造成了去年杭州楼市成交总量的下滑。其中，新房一共成交48198套，创下自 2015年以来的最低值。二手房则成交88456套，虽然环比2024年下降5.5%，但仍然是近5年的第二高成 交量。 新房 千万级总价项目逆势上涨 3个性价比大盘成交超千套 据杭州贝壳研究院的统计数据，2025年杭州一共成交48198套新房，环比2024年下滑24%，并且创下了 自2015年以来的最低值。其中，商品住宅一共成交38142套，环比2024年下滑26%，同样创下近年新 低。 成交大幅减少的一部分原因，跟供应放缓有关。去年，杭州市区商品房和商品住宅的新增供应分别下降 14%和15%。 价格则出现了一定幅度的上涨。去年新房住宅成交均价35673元/平方米，同比上涨7.7%。尤其是安琪 儿、奥体、市北、北干、之江等热门改善板块，涨幅更是明显。 特别值得一提的是，千万级改善型豪宅凭借产品力优势保持坚挺，成为新房市场的中坚力量。数据显 示，去年杭州一共成交 ...

01 没想到，今年杭州从头到尾惊喜不断的，竟然是叠墅。 年初，全杭州地产人都在惊叹，不限价后主城区首个低密咏湖云庐，中叠竟然做出了独门独院入户，还 带小花园。同时竟然还配地下室。虽说不大吧，但做个影音室倒也不成问题。惊喜到这，原以为就此止 步。没想到，上下叠又进化了。 钱二东的越秀如玺华院上叠，竟然做出了空中花园；星桥的保亿云隐星润府，运用退台式的设计手法， 电梯直通露台层，再不用为走楼梯发愁了。 而本就"有地"的下叠，专研深度，将它做高做透。 安琪儿的华润元起观潮叠墅，不仅室内层高突破性达到3.9米，地下室层高更是飙到了7.1米，比大多数 排屋还高出约1米。 拼不了高度的，那就疯狂卷产品。湘湖边鸣湖里的叠墅，上中下叠全做了四房朝南，阳光平权背后是对 南向大开间的无尽延展，中上叠的南北还带双阳台。 运河边最新亮相的越秀运河樾，大幅升级装标之余，还做出了敞开式的电梯前室，无形间又多个"外 挂"房间。 总之，看的人是心潮澎湃。 02 任何产品的飞速进化，本质上是被市场倒逼，杭州叠墅也一样。 这两年，叠墅市场的竞争愈发激烈。尤其是全面限价放开后，为实现利润最大化，暌违已久的高低配组 合，重新返场。 毕竟，容积率没那 ...

Group 1: New Housing Market Performance - In the first half of the year, Hangzhou's new housing market saw a total of 27,599 units sold, a decrease of 3,805 units or 12.11% compared to the same period last year [2] - The decline in sales volume is attributed to a reduction in supply, with 24,831 new units launched, down 9.26% from 27,367 units last year [2] - Despite the drop in the number of units sold, the total transaction area decreased only by 5.37%, and total sales value fell by 7.23%, indicating a shift towards higher-priced, larger units due to the removal of price limits [2][3] Group 2: Performance of Specific Projects - The top-selling projects in the first half were predominantly limited-price projects, with seven out of the top ten in terms of sales volume [3] - The leading project, Binhang Binfeng City, sold 1,744 units at an average price of 17,600 yuan per square meter [3] - Notable limited-price projects also included Yulan Yuehua and Low Carbon Cloud City, achieving significant sales figures [3][4] Group 3: Key Players in the Market - The top three real estate companies in Hangzhou for the first half of the year were Greentown, Binjiang, and Jianfa, dominating various sales rankings [4][5] - Greentown achieved a sales volume of 241.37 billion yuan, ranking second nationally in terms of operational amount [5] - Binjiang led the overall sales ranking in Hangzhou with 286.71 billion yuan, while Jianfa maintained a strong market presence [5] Group 4: Second-Hand Housing Market Trends - The second-hand housing market in Hangzhou saw a total of 48,926 units sold in the first half, a 13% increase from 43,270 units last year [6] - However, after reaching a peak in March with 12,413 units sold, the market experienced a decline in subsequent months [6][8] - The demand for larger and higher-priced second-hand homes increased, with a notable rise in transactions for properties over 90 square meters and those priced above 4 million yuan [6][7] Group 5: Market Dynamics and Future Outlook - The introduction of new, higher-quality unlimited-price homes has begun to impact the second-hand market, leading to increased competition and price adjustments [7][8] - The market is expected to require strong macroeconomic support and timely policy assistance to maintain transaction volumes in the second half of the year [8]