2026年1月17日，由广州市住房和城乡建设局指导，广州市房地产行业协会主办的"2026广州白云好房子 论坛"，与国贸地产&绿城中国联袂钜作的战略作品"云樾和鸣"产品发布会于白云国际会议中心国际会 堂盛大启幕。 这场高规格的行业盛会，不仅宣告了白云新城核心区首个新规项目的诞生，更被视为在全新发展周期 下，对广州高品质人居方向的一次关键性定调。市区两级住建部门、云城街道、嘉禾街道、松州街道、 萧岗经济联合社、媒体、商协会等政商媒界名流云集。数百席位早早座无虚席，场外亦聚集了大量关注 者，共同期待这部"云山流传之作"揭晓。 政企共聚论发展，凝聚"好房子"共识 发布会伊始，广州市住房和城乡建设局房地产业管理处副处长吕逸宏先生在致辞中，为"好房子"的建设 描绘了清晰的战略蓝图。他指出，白云区不仅是坐拥空铁枢纽的"广州门户"，更肩负着将庞大的人流、 物流、信息流转化为驱动城市高质量发展核心动能的时代使命。在此背景下，房地产的转型核心，在于 建设真正以人为本、与城市共生的"好房子"。他强调，这需要政、企、研、媒各界协同，"以人为本、 科技赋能、产城融合"，让住房从安居升级为吸引人才、服务产业、激发区域活力的美好生活载体与 ...

Core Viewpoint - Guangzhou is accelerating the construction of a new model for real estate development, focusing on the "Four Goods" initiative, which includes good houses, good communities, good neighborhoods, and good urban areas. The aim is to enhance residential product design and supply, guiding the market towards a consensus on the standards for "good houses" [1][2]. Group 1: Project Launch and Market Response - The "Yun Yue He Ming" project, developed by Guotai Real Estate and Greentown China, is the first new regulation project launched in the core area of Baiyun New Town, symbolizing a strategic response to the demand for quality living [1]. - The president of the Guangzhou Real Estate Industry Association emphasized that the current market confidence is being rebuilt from the scarce supply of quality offerings, and "Yun Yue He Ming" is seen as a significant project that meets the aspirations for a better life [1][2]. Group 2: Policy and Quality Standards - The Guangzhou Housing Policy Research Center has introduced twenty specific measures in response to national calls for "good house" construction, raising quality standards across the entire supply chain, including building materials and construction techniques [2]. - The "Yun Yue He Ming" project exemplifies the industry's transformation under these new regulations, aiming for long-term value that can lead the market and withstand economic cycles [2]. Group 3: Design and Features of the Project - The project emphasizes a holistic approach to living, integrating nature, architecture, and lifestyle, with a focus on creating harmony between people and the natural environment [2]. - Architectural features include a 9-meter high double-layer community entrance, fully covered walkways, and high-ceilinged lobbies, designed to cater to diverse family needs with precision [2]. - The project offers residential units ranging from approximately 100 to 138 square meters, with a focus on maximizing views and ensuring unobstructed sightlines through careful architectural orientation [2]. Group 4: Industry Trends - The real estate industry is transitioning from a phase of extensive expansion to one that prioritizes quality, experience, and cultural significance as core competitive advantages [3]. - The shift from "scale" to "quality" marks a turning point in the industry, with projects like "Yun Yue He Ming" driving deeper engagement in product refinement and enhancing the overall living experience [3].

Core Insights - The "2026 Guangzhou Baiyun Good House Forum" and the product launch of "Yunyu Heping" mark a significant development in the real estate sector of Guangzhou, emphasizing high-quality living standards in the new development cycle [2][31] - The event gathered key stakeholders from government, business, and media, highlighting the collaborative effort needed to establish a consensus on the standards for "good houses" [5][9] Group 1: Event Overview - The forum was guided by the Guangzhou Housing and Urban-Rural Development Bureau and hosted by the Guangzhou Real Estate Industry Association, showcasing the first new regulatory project in the Baiyun New City core area [2] - The launch of "Yunyu Heping" is seen as a strategic project that embodies the aspirations for quality living and serves as a model for high-quality development in the Baiyun District [7][31] Group 2: Industry Perspectives - The Vice Director of the Real Estate Management Department emphasized the need for collaboration among various sectors to enhance residential product design and supply, transitioning from "housing for all" to "quality housing" [5] - The President of the Guangzhou Real Estate Industry Association noted that market confidence is being rebuilt through the supply of scarce quality offerings, with "Yunyu Heping" positioned as a representative project for the era [7] Group 3: Expert Discussions - A salon discussion on the logic of "good houses" featured experts from policy, urban planning, culture, and media, focusing on the core work of the Guangzhou real estate market, which includes controlling supply, reducing inventory, and optimizing offerings [9] - The Director of the Guangzhou Housing Policy Research Center highlighted the city's commitment to high standards in construction materials and processes, with "Yunyu Heping" exemplifying the industry's transformation under new regulations [9] Group 4: Project Features - The project emphasizes a deep dialogue between architecture and nature, incorporating elements from Baiyun Mountain into its design, creating a harmonious living experience [15][18] - "Yunyu Heping" features a community space designed for all ages, including specialized areas for women and children, fostering social interaction and personal growth [23] - The residential units are designed to meet family needs with spacious layouts and panoramic views, ensuring a comfortable living environment [26] Group 5: Strategic Collaboration - The collaboration between Guotai Real Estate and Greentown China is highlighted as a powerful partnership, combining strong brand reputation and operational capabilities to create a benchmark project in the Baiyun New City [11][31] - The launch event concluded with a ceremonial activation, symbolizing the commitment of both companies to contribute to the urban development narrative of the Greater Bay Area [29][31]