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五星茅台商标70周年纪念酒
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i茅台推出蛇年生肖酒“日期酒”:购买整箱可选指定日期
Qi Lu Wan Bao· 2025-10-20 02:15
Core Points - The company has launched a date selection service for the Year of the Snake commemorative liquor starting from October 20, allowing consumers to choose specific production dates for their purchases [1] - This service offers two options: purchasing products with production dates from January 1, 2025, onwards, or pre-ordering products with production dates from the current date to the end of the next month [1] - The commemorative liquor has been popular in both the collectible and gift markets, and the new service provides more options for consumers who value the significance of the date [1] - Previous limited edition products, such as the 70th anniversary commemorative liquor, saw significant price increases in the secondary market due to their limited availability [1]
“蛇茅”首推“日期酒”;今世缘老白干加码低度酒|观酒周报
Group 1: Industry Trends - The current discussions at the Nanjing Autumn Sugar Conference and Wuhan Wine Expo revolve around whether the Chinese liquor industry has hit rock bottom, with low-alcohol beverages remaining a hot topic [1] - The white liquor consumption demographic in China is rapidly shrinking, and the demand for white liquor is believed to have reached its lowest point, with recovery expected to take several quarters [13] Group 2: Company Developments - Moutai has launched a new product called "Date Wine," allowing consumers to choose the production date when purchasing a full box of the 53% vol 500ml Moutai liquor [2] - Wuliangye Group reported positive performance across its various sectors in the first three quarters, aiming to achieve its annual targets [3] - Moutai's sales of its sauce-flavored liquor saw a significant recovery in September, with the channel inventory returning to a healthy level [4] - Guyue Longshan and China Resources Beer have announced a strategic partnership to develop a "yellow wine + beer" crossover product, expected to launch in November [5][6] - Langjiu will continue its sponsorship of the CCTV Spring Festival Gala, enhancing its brand visibility [7] - Huangtai Liquor's major shareholder has completed a share buyback plan, acquiring shares worth 600 million RMB [8] - Hengshui Laobaigan introduced a new low-alcohol product line, responding to the trend of lower alcohol content in the market [9] - Yanghe launched several new products during the Nanjing Autumn Sugar Conference, including themed packaging related to football [10] - Jinsiyuan introduced a new low-alcohol product with an alcohol content of 22 degrees, the lowest among recent low-alcohol offerings [12] - The new CEO of Zhenjiu Lidu, Tang Xiangyang, has outlined three strategies for the company's development in the new cycle [14] - Guyue Longshan's vice president has resigned, and Hu Feng has been appointed as the new vice president [15] Group 3: Market Challenges - Treasury Wine Estates has withdrawn its profit growth target for the current fiscal year due to weaker-than-expected sales in the Chinese market [16] - The company is implementing measures to address the declining prices of its BIN series products and is reallocating some products to other markets [17]