Core Insights - Atour Group reported Q2 2025 revenue of 2.469 billion RMB, a year-on-year increase of 37.4%, with adjusted net profit of 427 million RMB, up 30.2% [1] - The overall hotel industry remains under pressure, but there are signs of marginal improvement, with the national hotel comprehensive prosperity index rising by 6 points to -24 [1] Group Performance - As of June 30, Atour operated 1,824 hotels, a 29.2% increase year-on-year, and 204,784 rooms, up 26.7% [2] - The focus is on the quality of new openings rather than just the speed, with innovations like the "Deep Sleep Floor" in the Atour 4.0 version [2][5] - Atour's average revenue per available room (RevPAR) was 343 RMB, with an average daily rate (ADR) of 433 RMB and an occupancy rate of 76.4%, ranking high among similar hotel chains [6] Market Positioning - Atour has maintained its position as the leader in the mid-to-high-end hotel market for six consecutive years, according to a report by the China Hotel Association [7] - The company emphasizes a "people-oriented" approach, focusing on customer experience and emotional value rather than just room occupancy [8] Membership and Retail Growth - Atour's registered membership reached 102 million, a 34.7% increase, with a high repurchase rate among mid-to-high-end customers [8] - Retail business GMV surged to 1.144 billion RMB, a year-on-year increase of 84.6%, reflecting the success of Atour's "people-oriented" strategy [8][11] Strategic Focus - The company aims to break the cyclical nature of the hotel industry by expanding into retail, which is less affected by external economic fluctuations [11] - Atour's growth strategy is based on a cycle of high-quality hotel and retail experiences, leading to customer loyalty and diversified revenue streams [12]

Core Viewpoint - Atour Group has reported strong financial results for Q2 2025, driven by its "accommodation + retail" dual business model, despite challenges in the domestic hotel industry [1][2]. Financial Performance - For Q2 2025, Atour's net revenue increased by 37.4% year-on-year to 2.469 billion yuan, with adjusted net profit rising by 30.2% to 427 million yuan, and adjusted EBITDA growing by 37.7% to 610 million yuan [1]. - Cumulatively, for the first half of 2025, Atour's total revenue reached 4.374 billion yuan, a 33.96% increase from 3.265 billion yuan in the same period last year, with net profit up 19.02% to 668 million yuan [1]. - Retail revenue for Q2 2025 was 965 million yuan, marking an 80% increase year-on-year, significantly contributing to overall growth [1][5]. Market Context - The domestic hotel industry is experiencing a rational recovery, with key metrics such as RevPAR, ADR, and OCC showing declines of 6%, 4%, and 2% respectively in 2024 [2]. - Atour's RevPAR decreased to 343 yuan, down 4.4% year-on-year, while ADR fell to 422 yuan, down 4.1%, and occupancy rate dropped to 76.4%, a decline of 2 percentage points [2]. Strategic Positioning - Atour is focusing on the mid-to-high-end market, differentiating itself from competitors like Huazhu, which is expanding in lower-tier markets [2]. - The number of hotels operated by Atour reached 1,824, a 29.2% increase year-on-year, with a total of 21,300 rooms, up 30.7% [2]. - Atour's retail business has rapidly grown, with Q2 2025 retail GMV reaching 1.144 billion yuan, an increase of 84.6% [4]. Competitive Landscape - Huazhu Group reported a revenue increase of 4.5% to 6.4 billion yuan in Q2 2025, with a net profit growth of 44.7% to 1.5 billion yuan, showcasing resilience through scale advantages [3]. - The hotel industry is becoming increasingly competitive, with a significant rise in the number of hotels and rooms, leading to a more challenging environment for all players [7]. Challenges and Future Outlook - Atour's CEO acknowledged the dual challenges of intensified market competition and consumer downgrade affecting RevPAR [2]. - The company is facing management challenges due to rapid expansion, as evidenced by previous incidents, and plans to evaluate and potentially close underperforming hotels [8].