岁序更替，华章日新。当新春的脚步踏遍齐鲁大地，"年味儿"里不仅有阖家团圆的温馨，更有邹平农商 银行扎根基层、服务民生的坚实足迹。邹平农商银行与百姓生活同频共振，为服务三农、服务实体经济 的尽显社会担当。 通讯员任笑宇 走基层，把服务送到百姓心坎里。新春是万家团圆的时刻，也是邹平农商银行人最忙碌的时节。在黛溪 街道的南关市场，"金融大集"热闹开摊，工作人员带着移动终端，为前来置办年货的居民办理社保卡激 活、小额信贷咨询等业务；在长山镇的蔬菜大棚里，客户经理踩着田埂，走进农户家中，了解春耕备耕 资金需求，送上"鲁担惠农贷"专属信贷产品；在黄山街道的老年活动中心，"金融知识小课堂"开讲，工 作人员用通俗易懂的语言，向老年居民讲解反诈知识，守护他们的"钱袋子"。 "以前办贷款要跑好几趟，现在农商银行的人直接到大棚里来，手续简单，放款也快，今年的蔬菜扩种 资金终于有着落了！"在长山镇的蔬菜种植基地，菜农孙大哥握着客户经理的手，脸上满是笑意。去 年，孙大哥计划扩大种植规模，但苦于缺乏启动资金，邹平农商银行的客户经理在走访中了解到情况 后，主动为他办理了10万元"鲁担惠农贷"，仅用3天就完成了审批放款。如今，孙大哥的蔬菜大 ...

Core Insights - The article highlights the successful harvest season of Tianshui Huaniu apples in Gansu Province, emphasizing the role of logistics and financial support in facilitating the distribution and sales of these apples [1] Group 1: Financial Support and Impact - Agricultural Bank of China (ABC) has been actively providing financial assistance to apple growers, exemplified by the tailored loan services for local farmers like Du Dengping, who received a 300,000 yuan loan to support his apple purchasing business [2][3] - The bank's efforts have resulted in significant loan disbursements, with over 17.1 million yuan in loans issued to more than 200 apple-growing households in Maji District, accounting for 40% of the local apple farmers [4] - ABC's various loan products, such as "Fumin Loan," "Industry Revitalization Loan," and "Huinong e-loan," have collectively supported the development of the Huaniu apple industry, with a total loan issuance of 2.406 billion yuan benefiting over 30,900 households this year [4] Group 2: Agricultural Practices and Innovations - Farmers like Wu Wenlong are adopting innovative practices to protect their apple crops, such as installing hail nets and IoT weather monitoring devices, funded by a 200,000 yuan loan from ABC [3] - The implementation of these protective measures has led to improved apple quality compared to previous years, showcasing the positive impact of financial support on agricultural practices [3]

Core Insights - The article discusses the financial support and recovery efforts following the 6.2 magnitude earthquake in Jishishan County, Gansu Province, which caused an estimated economic loss of approximately 14.61 billion yuan [1] - The focus has shifted from immediate disaster relief to sustainable development, with financial policies evolving to support industry cultivation and job creation [2] Financial Support Mechanisms - The People's Bank of China (PBOC) in Linxia Prefecture has implemented a "reconstruction + revitalization" dual-driven financial service mechanism, emphasizing low financing costs and risk control [2] - As of June 2025, the PBOC has issued 1.049 billion yuan in relending to financial institutions in Jishishan County, facilitating the launch of specialized products like "Industry Revitalization Loans" and "Skills Training Loans" [2] - The total agricultural loan balance in the county reached 5.663 billion yuan, with an increase of 503 million yuan since the beginning of the year [2] Impact on Local Economy - The Qingfeng Medicinal Material Cooperative, benefiting from the "Industry Revitalization Loan," has recovered production and increased household income by an average of 5,300 yuan for 59 families [3] - The county has cultivated 248,400 acres of specialty crops, improved housing conditions for nearly 40,000 households, and supported the establishment of 6 new industrial enterprises and 15 commercial enterprises [3] - Financial institutions have issued a total of 3.787 billion yuan in loans for disaster recovery, with the Agricultural Bank of China contributing 304 million yuan to support 3,207 affected households [5] Financial Institutions' Role - The Jishishan Rural Credit Cooperative has issued 30,093 loans totaling 3.787 billion yuan, making it the leading financial institution in disaster recovery loans [4] - The Agricultural Bank of China has introduced innovative products like "Post-Disaster Industry Revitalization Loans," providing 164 million yuan to 1,794 cooperatives and small businesses [5] - Overall, the county's financial institutions have a total loan balance of 8.408 billion yuan, reflecting an increase of 717 million yuan since the beginning of the year [6] Economic Recovery Indicators - In the first half of the year, the county's GDP reached 948 million yuan, with a year-on-year growth of 3.4% [6] - Livestock output increased by 2.1% for cattle and 1.3% for sheep, while rural residents' per capita disposable income grew by 6.8% and urban residents' by 5.6% [6] - The PBOC plans to continue guiding financial institutions to implement favorable policies and enhance credit services for disaster recovery and industry revitalization [6]