Core Viewpoint - The article highlights Liu Qiangdong's commitment to grassroots workers and his unique approach to corporate responsibility, emphasizing the importance of treating employees with dignity and respect while maintaining a focus on quality and social responsibility in business practices [2][3][4][5][6] Group 1: Liu Qiangdong's Engagement with Workers - Liu Qiangdong has a history of supporting frontline workers, being one of the first in the industry to provide social insurance benefits to delivery personnel, which has now reached nearly 900,000 employees [3] - The company plans to ensure that all full-time delivery riders receive complete social insurance benefits by 2025, reflecting a long-term commitment to employee welfare [3] - Liu Qiangdong's public call for the entire industry to adopt similar practices indicates a desire to elevate standards across the sector [3] Group 2: Business Philosophy and Social Responsibility - Liu Qiangdong emphasizes that the core of his business logic is the well-being of employees and their families, stating that a successful business should provide hope and dignity to its workers [4] - The company's "three毛五" theory illustrates a profit-sharing model that prioritizes partners and employees over maximizing profits [4] - During the pandemic, the company maintained stable prices for essential goods, demonstrating a commitment to consumer welfare over profit [4][5] Group 3: Quality and Ethical Standards - Liu Qiangdong advocates for a focus on quality and fair pricing in a competitive market, distinguishing between downward and upward competition [5] - The company has committed to providing a dignified living for its employees, as evidenced by its plan to implement a 20-month salary for all employees [5] - Testimonials from retired employees highlight the positive impact of the company's policies on their financial security and peace of mind [5] Group 4: Broader Implications and Corporate Identity - The article suggests that true respect for people and a sense of responsibility towards society are essential for earning respect as a business leader [6] - It argues that businesses must align with societal values and the needs of the times to achieve lasting success [6] - The narrative positions Liu Qiangdong as a leader who embodies the spirit of entrepreneurship through his focus on human dignity and social responsibility [6]

Core Viewpoint - The article highlights Liu Qiangdong's unique approach to leadership and corporate responsibility, emphasizing his commitment to employee welfare and social responsibility over profit maximization [5][6][9]. Group 1: Liu Qiangdong's Leadership Style - Liu Qiangdong's first live cooking session showcased his nervousness, likening it to other entrepreneurs' first experiences, but he quickly adapted due to his passion for cooking at home [3]. - His informal interactions with local workers, such as sharing meals and drinks, reflect his down-to-earth nature and connection with grassroots laborers [5]. Group 2: Employee Welfare Initiatives - JD.com was one of the first internet companies to provide full social insurance benefits to its delivery personnel, a decision made in 2007 despite investor skepticism [5][6]. - Liu Qiangdong announced plans to provide full social insurance for all full-time delivery riders by 2025, indicating a long-term commitment to employee welfare [5][6]. - Over the past 18 years, JD.com has invested over 100 billion yuan in social insurance for its employees, demonstrating a significant financial commitment to their well-being [6]. Group 3: Corporate Philosophy - Liu Qiangdong emphasizes that the core of JD.com's business logic is the importance of people, stating that the success of the company translates to hope and dignity for its employees' families [6]. - The "Three Mao Five Theory" illustrates JD.com's profit-sharing model, where 70% of profits are reinvested into the team and company development, rather than solely focusing on profit maximization [7]. - During the pandemic, JD.com maintained stable prices for essential goods, prioritizing consumer welfare over potential profit increases [7]. Group 4: Social Responsibility and Market Positioning - Liu Qiangdong advocates for quality and fair pricing in a competitive market, encouraging a focus on higher standards rather than cost-cutting [9]. - The company's commitment to providing dignified living conditions for its employees is seen as a fundamental principle, with plans to implement a 20% salary increase for all employees over two years [9]. - The article concludes that true entrepreneurial spirit lies in respecting people and taking responsibility for societal issues, rather than merely pursuing profit [9].