Core Insights - JD Health has entered the medical beauty sector with the opening of its first self-operated clinic in Beijing Yizhuang, named "JD Medical Beauty (Yizhuang Store)" [1] - This marks the first physical store launch after the establishment of JD Health's medical beauty subsidiary in March 2023, with a second store set to open on September 30 in Beijing's Guomao area [1] - The Yizhuang store is integrated within JD Health's comprehensive outpatient department and offers popular light medical beauty services such as skin whitening, water light beauty, wrinkle removal, and anti-aging treatments [1] - The JD Medical Beauty services are accessible through the JD App, allowing users to search for "medical beauty" and navigate to the dedicated channel for services [1] - JD Medical Beauty has also launched a WeChat mini-program for additional accessibility [1] Trademark Registration - Beijing JD 360 Degrees E-commerce Co., Ltd. has applied for multiple "JD Medical Beauty" trademarks, covering international classifications such as advertising sales, medical gardening, and scientific instruments, with many trademarks currently awaiting substantive examination [4]

Core Viewpoint - The medical beauty business is increasingly attracting interest from major internet companies, with JD Health opening its first offline medical beauty clinic in Beijing, marking a significant move into this competitive sector [1][4][14]. Group 1: JD Health's Medical Beauty Strategy - JD Health has established a subsidiary for medical beauty and opened its first self-operated clinic, "JD Medical Beauty (Yizhuang Store)," which is integrated into the JD APP [1][2][4]. - The second clinic, "JD Medical Beauty (Guomao Store)," is set to open on September 30, indicating a rapid expansion plan [1][15]. - The clinic currently offers limited services, focusing on light medical beauty treatments, with plans to introduce more popular products like "童颜针" in the future [15][18]. Group 2: Competitive Landscape - The competition between JD and Meituan in the medical beauty sector mirrors their rivalry in the food delivery market, with both companies vying for market share [23][24]. - Meituan has positioned itself as a platform for offline medical beauty institutions, while JD Health adopts a dual approach of self-operated clinics and third-party partnerships [26][27]. - The entry of major internet companies like JD and Xinyang into the medical beauty market is intensifying competition, particularly for smaller clinics lacking traffic sources [35][36]. Group 3: Pricing and Market Dynamics - JD Medical Beauty's pricing strategy shows that while it offers a range of services, its prices are not significantly lower than competitors, which may affect its market positioning [21][22]. - The aggressive pricing strategies employed by platforms like Meituan have led to significant price reductions in the market, creating challenges for traditional medical beauty institutions [29][30]. - The operational model of medical beauty clinics differs from traditional e-commerce, emphasizing the importance of medical professionals' skills and service quality [42][43].