Core Insights - Liu Qiangdong, the founder and chairman of JD.com, has announced the launch of JD's new delivery app, JD Review, and JD True List, marking a significant expansion in JD's local lifestyle services [2][22] - The new delivery app integrates various services including food delivery, shopping, digital appliances, pharmacy, hotels, and fresh produce, aiming to provide a comprehensive local living service [4][22] - JD.com is undergoing a transformation under Liu Qiangdong's leadership, focusing on enhancing its supply chain capabilities and adapting to the changing internet landscape [6][13] Company Developments - The launch of the JD delivery app and related services represents a strategic upgrade in JD's local lifestyle offerings, aligning with Liu Qiangdong's vision of a "super supply chain" [6][22] - JD's new initiatives include recruiting 100,000 "JD Truth Officers" for blind taste tests, emphasizing a commitment to quality and consumer trust [4][22] - Liu Qiangdong's return to active leadership is seen as a move to stabilize and optimize decision-making within JD, particularly in light of recent challenges faced by the company [12][13] Market Strategy - JD.com is implementing a low-price strategy in response to competitive pressures from other retail platforms, aiming to solidify its market position [15][23] - The company has reported significant growth in its live-streaming sales during the recent "Double Eleven" shopping festival, indicating a successful adaptation to new retail trends [14][15] - JD's investment in the delivery business is viewed as a long-term strategy that could create synergies with its core e-commerce operations, potentially alleviating concerns about long-term profitability [26] Financial Performance - JD's revenue for Q3 2025 reached 299.1 billion yuan, a year-on-year increase of 14.9%, while net profit attributable to ordinary shareholders was 5.3 billion yuan [23] - The company is focusing on improving the profitability of its delivery business, with expectations of achieving independent operational viability in the future [23][26] Future Outlook - Liu Qiangdong has set ambitious goals for JD, including nurturing three companies with over 100 billion yuan in revenue and contributing significantly to national tax revenue and job creation [29][31] - The company plans to expand its supply chain services into various sectors, including healthcare and beauty, indicating a broadening of its operational scope [31][32]