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代工风波下的今麦郎,营收曾连续三年超200亿
凤凰网财经· 2025-05-18 12:33
Core Viewpoint - The recent announcement by Wahaha regarding its partnership with Jinmailang for bottled water production has sparked significant interest in the market, highlighting the operational dynamics and challenges within the beverage industry [1][2]. Group 1: Partnership and Production - Wahaha has confirmed a contract manufacturing relationship with Jinmailang, which has produced over 1.2 billion bottles of water for Wahaha since their collaboration began [2]. - Jinmailang's chairman stated that the partnership was established to meet the increasing demand for Wahaha's bottled water, leveraging Jinmailang's extensive production capabilities across 26 factories [2][3]. Group 2: Market Position and Competition - The beverage industry is characterized by high standardization, making outsourcing a common practice for brands facing capacity constraints [2]. - Jinmailang's market share in the instant noodle sector has declined, with its position dropping to fourth place in the industry as of 2023, while competitors like White Elephant have gained market share [4][5]. - The bottled water market is highly concentrated, with leading companies like Nongfu Spring and China Resources Beverage holding over 40% of the market share [5]. Group 3: Financial Performance - Jinmailang's revenue has seen a decline, with reported figures of 218.5 billion yuan in 2019, 240.4 billion yuan in 2020, and a drop to 165.7 billion yuan in 2023 [6][7]. - The company has faced challenges in its capital market endeavors, with multiple attempts to go public failing to materialize [7]. Group 4: Strategic Insights - Industry experts suggest that despite current challenges, Jinmailang has opportunities to capture market share through product innovation and strategic positioning [8]. - The operational strategy of merging food and beverage segments, as seen with competitors, could serve as a model for Jinmailang to enhance efficiency and drive growth [8].
一瓶水赚2分钱的今麦郎困在低价里
Xin Lang Cai Jing· 2025-05-17 12:11
Core Viewpoint - The recent surge in sales of Wahaha bottled water has led to a partnership with Jinmailang for contract manufacturing, highlighting the competitive landscape in the bottled water market in China [2][4]. Company Overview - Jinmailang's chairman, Fan Xianguo, confirmed that the company produces over 10 billion bottles of its blue label water annually, with a projected sales revenue of approximately 4 billion yuan for 2023 [2][4]. - Jinmailang's bottled water products include blue label, Liangbai, and Jinmin, with a total projected sales revenue of around 14 billion yuan for 2023 [4][6]. Market Position - In the Chinese bottled water market, Jinmailang holds a 2.3% market share, ranking seventh, while the top five companies dominate over 80% of the market [6][7]. - The leading companies in the market include Nongfu Spring, Yibao, and Wahaha, with Nongfu Spring generating 50.7 billion yuan in retail sales [6][7]. Profitability Analysis - Jinmailang's profit margins are significantly lower than competitors, with a net profit of only 0.02 yuan per bottle of blue label water, compared to higher margins for brands like Nongfu Spring [7][9]. - The competitive pricing strategy of Jinmailang, with blue label water priced at 1 yuan per bottle, has been challenged by price reductions from competitors, diminishing its low-price advantage [9][10]. Competitive Strategy - Jinmailang has focused on a low-cost strategy to capture market share in lower-tier cities, but faces challenges from competitors like Wahaha, which also target similar markets [9][11]. - The company has employed a "four-in-one" distribution model to penetrate rural markets, but this model is reportedly under review due to high operational costs [12]. Financial Performance - Jinmailang's overall revenue has declined, with reported earnings of 16.57 billion yuan in 2023, down from over 24 billion yuan in 2020-2021 [12].
今麦郎董事长最新发声:一年给娃哈哈代工12亿瓶水,自家产品蓝标水一瓶仅赚2分钱
21世纪经济报道· 2025-05-16 09:38
Core Viewpoint - The chairman of Jinmailang responded to the controversy regarding the OEM production of Wahaha bottled water, clarifying the partnership and production details between the two companies [1][4]. Group 1: Partnership and Production Details - Jinmailang has produced over 50 million boxes (equivalent to 120 million bottles) of bottled water for Wahaha since the partnership began in May of the previous year [1]. - Jinmailang operates 26 production bases across the country, which allows for reduced transportation costs and efficient production capabilities, including 32 high-speed production lines out of 115 total beverage lines [1]. - Wahaha announced the termination of its partnership with Jinmailang effective April 2025, while Jinmailang's chairman indicated that the cooperation would end in May of this year [1][4]. Group 2: Product Quality and Market Response - Wahaha's statement acknowledged that some batches of bottled water did not pass factory sampling tests during the OEM production period, but assured consumers that all currently sold products meet national quality standards [4]. - Jinmailang's blue label bottled water is priced at 1 yuan, providing a competitive advantage in a market where similar products are priced at 2 yuan [2]. - The net profit for each bottle of blue label water is reported to be 0.02 yuan [2]. Group 3: Industry Context - Other companies, such as Suntory and Hema, also have OEM relationships with Jinmailang, with Jinmailang accounting for over 30% of Suntory's national production of oolong tea [8].
今麦郎董事长回应代工:合作一年,共为娃哈哈生产12亿瓶水
Nan Fang Du Shi Bao· 2025-05-16 06:15
Core Viewpoint - The chairman of Jinmailang, Fan Xianguo, responded to the controversy regarding the OEM partnership with Wahaha, emphasizing the strategic advantages and production capabilities of Jinmailang in fulfilling Wahaha's demand for bottled water [1][2]. Group 1: OEM Partnership with Wahaha - Wahaha experienced a significant increase in bottled water sales last year, prompting them to seek OEM partners, leading to a collaboration with Jinmailang due to its 26 production bases and short transportation radius [1]. - From May 2022 to May 2023, Jinmailang produced over 50 million boxes (equivalent to 1.2 billion bottles) of pure water for Wahaha, which accounted for approximately 10% of Jinmailang's production capacity [1]. - Wahaha announced the termination of its partnership with Jinmailang effective April 2025, while Fan mentioned the collaboration would end in May 2023 [1]. Group 2: Cost Leadership Strategy - Jinmailang's cost leadership strategy allows it to maintain a net profit of 2 cents per bottle of blue label water, which is priced at 1 yuan, providing a competitive edge in a market where bottled water typically sells for 2 yuan [2]. - The company produces over 10 billion bottles annually, generating a net profit exceeding 200 million yuan, highlighting its focus on providing value to consumers [2]. - Jinmailang's product lineup includes various beverages, with blue label water, Liangbai, and Jinmin positioned at different price points of 1 yuan, 2 yuan, and 3 yuan respectively [2].
娃哈哈纯净水由今麦郎代工?品牌回应:4月起终止代工合作
Nan Fang Du Shi Bao· 2025-05-15 05:11
Group 1 - Wahaha has acknowledged a contract manufacturing relationship with Jinmailang, stating that some batches of bottled water did not pass factory sampling tests, and they have terminated cooperation with the relevant manufacturer since April 2025 [1][2] - Wahaha assures consumers that all currently sold bottled water meets national quality standards and the company's product quality management standards, emphasizing a commitment to stricter quality control in the future [2][3] - The incident has sparked significant public interest, with discussions on social media questioning why consumers should choose Wahaha's bottled water over Jinmailang's products [2][5] Group 2 - Jinmailang, established in 1994, is a major player in the food and beverage industry, with a significant presence in the bottled water market, including brands like Liangbai Kai [3] - Jinmailang's Liangbai Kai brand achieved sales exceeding 3 billion yuan in 2022, highlighting its strong market position [3]