Core Viewpoint - The collaboration between Qiandongnan Passion Fruit and Fangsi Tea has resulted in a unique beverage that combines the flavors of passion fruit and traditional tea, aiming to enhance the brand recognition and market presence of Qiandongnan's agricultural products [4][5][41]. Group 1: Product Innovation - The joint beverage showcases flavor innovation, with passion fruit being the core ingredient, known for its sweet and sour taste, which appeals to consumers [9][20]. - The product utilizes Fangsi Tea's instant cold brew technology and sterile preservation methods to capture the original flavor of passion fruit, resulting in a rich and refreshing taste experience [16][19]. - The beverage's flavor profile includes a refreshing acidity, elegant tea notes, and a long-lasting sweetness, making it versatile for pairing with various drinks [20][21]. Group 2: Market Strategy - The launch event featured a fashion show that presented the passion fruit beverage in a stylish and artistic manner, aiming to elevate the perception of passion fruit from a simple agricultural product to a trendy lifestyle symbol [30][36]. - The collaboration reflects a shift from traditional agricultural roles to a more integrated approach involving processing, branding, and marketing, enhancing the value and appeal of Qiandongnan passion fruit [39][40]. - The marketing strategy targets the younger generation in the Greater Bay Area, leveraging the region's extensive distribution networks to boost brand awareness and sales [41][36]. Group 3: Economic Impact - The deep processing of Qiandongnan passion fruit has led to a diversified product matrix, effectively addressing sales challenges and increasing profit margins [39][41]. - The projected cumulative output value of Qiandongnan passion fruit is expected to reach 515 million yuan in 2024, indicating significant growth potential for the industry [41].

Core Points - The event in Foshan showcased over 100 high-quality products from Qiandongnan, including blueberries and passion fruits, attracting significant interest from buyers in the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][4] - The total sales amount from the event reached 14 million yuan, with 20 companies signing production and sales cooperation agreements [48][81] - The event emphasized the ecological and organic value of Qiandongnan's agricultural products, which are seen as a bridge for cooperation between Foshan and Qiandongnan [18][23][25] Group 1: Event Overview - The event was organized by various local government bodies and aimed to promote Qiandongnan's agricultural products in the Greater Bay Area [9][10][12] - It featured a combination of industry promotion, production and sales agreements, and co-branding initiatives to enhance the market presence of Qiandongnan products [4][5][40] - Over 150 participants attended, including government officials, industry representatives, and influencers [12][19][20] Group 2: Product Highlights - Blueberries and passion fruits were highlighted as key products, benefiting from Qiandongnan's unique ecological environment [17][21][22] - Qiandongnan has received numerous certifications for its agricultural products, including 56 green food certifications and 111 organic food certifications [21][22] - The event included a co-branded drink launch featuring passion fruit, showcasing the region's agricultural and cultural strengths [85][91] Group 3: Market Impact - The event facilitated direct connections between Qiandongnan producers and Greater Bay Area buyers, enhancing the sales potential of local products [38][65][72] - The cooperation between Foshan and Qiandongnan is seen as a vital support for introducing Qiandongnan's agricultural products into the Greater Bay Area market [25][40][42] - The event also served as a platform for exploring new business models, such as "agriculture + culture" and "processing + e-commerce" [45][46]