Workflow
以二次元IP为代表的情绪类消费产品
icon
Search documents
居民消费率明显提高,将带来哪些改变?(这些新提法,写入“十五五”规划建议)
Ren Min Ri Bao· 2025-11-25 22:55
Core Viewpoint - The "14th Five-Year Plan" emphasizes significantly increasing the resident consumption rate, aiming to enhance domestic demand and drive economic growth through consumption [4][8]. Group 1: Economic Development Strategy - The "14th Five-Year Plan" outlines new goals and measures for economic and social development, focusing on enhancing the role of domestic demand and consumption in economic growth [3][4]. - The plan indicates a shift towards a consumption-driven economic model, with a clear target for improving the resident consumption rate [4][8]. Group 2: Current Consumption Landscape - China's resident consumption rate is currently at 39.9% in 2024, an increase of 4.3 percentage points since 2012, indicating a growing trend in consumer spending [7]. - Over the past decade, resident consumption expenditure has more than doubled, from 26.7 trillion yuan in 2015 to 53.9 trillion yuan in 2024 [7]. Group 3: Future Consumption Potential - There is significant potential for increasing the resident consumption rate, with estimates suggesting that a 1 percentage point increase could represent a market space worth trillions [8]. - The middle-income group in China is projected to grow from over 400 million to 800 million in the next decade, further supporting the potential for increased consumption [8]. Group 4: Strategies for Consumption Growth - Key strategies to boost consumption include optimizing the environment, innovating consumption scenarios, and reducing restrictions, particularly in service consumption [9][10]. - The government aims to enhance service consumption, which currently lags behind other countries, with projections indicating that service consumption could exceed 50% of total consumption by 2030 [10]. Group 5: Policy Implications for Consumer Welfare - The "14th Five-Year Plan" emphasizes the integration of consumer welfare and consumption promotion, highlighting the importance of improving living standards to stimulate consumption [11][12]. - Recent policies, such as subsidies for replacing old products, have already benefited over 300 million consumers, indicating a strong government push to enhance consumer spending [12][13].