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低价茶“擦边”中华烟,涉事店铺停业丨消费质量年终回访⑲
Bei Ke Cai Jing· 2025-12-26 11:56
相关店铺暂停营业 根据相关线索,新京报记者点进一个名为"掌柜商行"的直播间。按照消费者的提示进入后记者发现,该 直播间主播并没有露脸,始终在摄像头后方;镜头前则摆放着几盒包装与"中华""荷花""南京"等香烟品 牌相似的产品。根据主播的介绍,该直播间为新号开播送福利,正在一件件地展示着那些类似香烟包装 的产品。 6月,新京报刊发《10块钱买一条"中华"?低价茶打擦边球仿香烟售卖》。文章指出,有部分电商主播 销售以乌龙茶为主的产品,大红袍、肉桂等茶叶被分别包装在与香烟品牌相似的盒子中,售价为10元或 9.9元一条,被仿的香烟品牌包括中华、和天下、荷花、南京等。 近日,新京报记者回访发现,此前仿照知名香烟包装、品牌的"烟茶"已消失不见。新京报记者当初购买 产品的两家店铺,一家显示暂停营业,另一家已经改名且没有产品在售。目前电商平台仍有一些仿照烟 盒造型制作的茶叶包装在售,但并没有仿照知名香烟品牌,且尚无知名茶叶品牌涉足。 产品的介绍页面并没有介绍产品信息,只是在产品标题上写了"浓香型茶叶礼盒装高档茶送礼2024新 茶"的字样,另外几款产品也是类似的介绍。价格方面,大部分产品基本为10元、9.9元一份。记者在直 播间 ...
10块钱买一条“中华”?低价茶打擦边球仿香烟售卖
Xin Jing Bao· 2025-06-15 07:28
Core Viewpoint - The article highlights the issue of tea products being sold in packaging that closely resembles well-known cigarette brands, particularly "中华" (Zhonghua), which raises concerns about consumer deception and potential legal violations related to trademark infringement and misleading advertising [8][20][21]. Group 1: Product Description and Consumer Experience - The tea products are packaged in boxes that mimic the appearance of cigarette brands like "中华," "荷花," and "南京," with prices around 10 yuan or 9.9 yuan per package [4][6][19]. - Consumers have reported confusion and disappointment upon receiving the products, as they expected cigarettes but received tea instead, leading to negative reviews and claims of being misled [4][10][15]. - The tea quality has been criticized, with industry experts stating that the products do not meet the standards of the advertised types, such as "肉桂" (Rougui) and "大红袍" (Da Hong Pao) [22][24]. Group 2: Legal and Regulatory Concerns - Selling cigarettes online is illegal under Chinese law, and the use of similar packaging for tea products may constitute trademark infringement and unfair competition [8][20][21]. - The packaging of the tea products is argued to infringe on the trademark rights of "中华" cigarettes, as the design and branding are closely associated with the well-known cigarette brand [20][21]. - Legal experts suggest that the tea products' packaging could mislead consumers and harm the reputation of the "中华" brand, potentially leading to legal action [20][21]. Group 3: Market Implications - The article indicates a growing trend of using deceptive marketing practices in the tea industry, where low-quality products are sold at low prices, often misleading consumers [22][24]. - The presence of such products in the market raises concerns about consumer protection and the integrity of e-commerce platforms, as they may facilitate the sale of counterfeit or substandard goods [22][24]. - The situation reflects broader issues within the tea industry regarding quality control and the need for better regulation to protect consumers from misleading practices [22][24].