（来源：云酒头条） 守的稳健、转的果敢、退的从容，三位老板的十余年的坚守与抉择，也是渠道生态的真实切片。 来自终端的变化同样也在提醒着酒企，与其纠结"要不要压货"，不如思考产品能否在微利时代，与终端荣融共生。 文｜王猛 丙午马年春节前夕，三位烟酒店老板迎来"年关"。 张云、游峰、陈志（均为化名）深耕酒业均超过10年：张云立足成都核心区主攻团购，在成都新津区的游峰和川北南部县的陈志经营较为多元。他们均表 示："生意难做。" 云酒头条与三人深度对话后发现，他们的节前策略既有共识，亦有分化。对于未来，有人选择求变图存，有人已决意离场。 交流中，烟酒店老板们提到三方面原因。 团购市场萎缩严重 不再压货、压力更大 酒业调整期下，货已经压不到烟酒店了。 陈志坦言："以前市场预期好，酒厂、经销商会压货，现在反过来了——他们不敢压货，我们也不用被迫存货。而且，以前捆绑销售政策很多，现在只要 谈好销量，就能按裸价拿货。" 不只县城，成都烟酒店的库存也大幅降低。即便是春节旺季，张云和游峰的店里也只保留一两天的周转库存，有需求再从经销商临时调货。 烟酒店的库存压力减小，但生存压力反而更大。今年节前旺季，主营高端名酒的张云和游峰相比 ...

Core Viewpoint - The Chinese liquor industry is undergoing a significant adjustment, with major brands like Moutai experiencing substantial price fluctuations due to long-standing industry issues and changing consumer attitudes towards premium pricing [1][3]. Group 1: Industry Challenges - The price of Moutai has dropped from 2800 to around 1800 in just over six months, indicating a continuing downward trend [1]. - The traditional distribution model leads to inflated prices, with a factory price of 100 yuan for liquor potentially rising to 500-900 yuan at retail due to multiple layers of distributors [3]. - Companies face challenges in sourcing quality products at reasonable prices, with high costs and poor service complicating the procurement process [3]. Group 2: Solutions and Innovations - The introduction of a direct supply model by Jijiujian aims to cut out the markup chain, allowing prices to reflect true value and reducing procurement costs by 30%-50% compared to market rates [5]. - Digital quality control measures are being implemented, including strict sourcing from designated grain bases and comprehensive testing of each batch of liquor [6]. - Flexible customization options are available for enterprises, allowing them to choose liquor types and packaging designs, thus enabling small batch orders without high minimums [6]. Group 3: Market Reception and Future Outlook - Jijiujian has gained trust among high-end consumers, as evidenced by endorsements from prominent business leaders during a polar expedition [7]. - The company's vision emphasizes altruism in business, aiming to provide quality liquor to every company while breaking down information barriers and channel monopolies [9]. - The current market turbulence is seen as a precursor to a value reconstruction in the liquor industry, moving from a focus on high prices to quality and customization [9].