Core Insights - By 2025, online shopping has become a normalized lifestyle across various demographics, indicating a shift in the e-commerce market from incremental expansion to stock competition [2] - Data from iResearch shows a significant change in the growth rate of comprehensive e-commerce sales from a year-on-year increase of 17.5% in 2022 to a decline of 6.9% in 2024, while live-streaming e-commerce growth plummeted from 124% to 12.1% [2] - The disappearance of traffic dividends has led e-commerce platforms to engage in fierce price wars, neglecting the exploration of new consumer demands [2][4] - Consumers are increasingly breaking traditional consumption patterns, demonstrating a desire for products that better meet their diverse needs, leading to a decentralized market structure [5][8] E-commerce Market Dynamics - The complexity and diversity of consumer behavior are challenging traditional market segmentation, as consumers switch between quality and cost-effectiveness [3][4] - The balance of power in the industry is shifting towards consumers, who are no longer passively accepting brands' predefined consumption logic [5] - E-commerce platforms must respect the equal value of all consumer needs to effectively tap into the deeper pulse of the market [5][8] Supply Chain and Platform Strategies - E-commerce platforms like Pinduoduo are recognizing the need for diverse supply chains that can offer a wider range of choices while ensuring equitable cooperation among all stakeholders [6] - Pinduoduo's "100 Billion Subsidy" plan, which has evolved into a "1000 Billion Support" initiative, aims to provide substantial resources to support small and medium-sized businesses [6][7] - This shift from simple cost subsidies to systemic supply chain improvements reflects a broader strategy to enhance the overall e-commerce supply [6][8] Consumer-Centric Innovations - Successful case studies, such as the kitchenware brand "Yizhi Fu" and the camera company "Kemeirui," illustrate how businesses can thrive by leveraging e-commerce platforms to meet specific consumer demands [7][8] - The "1000 Billion Support" strategy aims to lower the barriers for small businesses, allowing them to innovate and respond quickly to market changes, thus enriching the product offerings on platforms [7][8] Long-term Industry Transformation - The evolution towards "Supply Equality" and "Consumer Equality" is just the beginning of industry transformation, with a focus on driving industrial upgrades as the key momentum for growth [9] - E-commerce platforms are increasingly supporting quality merchants as a long-term strategy, aiming to activate ecosystem vitality and deeply empower industrial clusters [9][10] - The shift from mass production to precision creation is being driven by consumer demand, pushing the industry towards a more sustainable development model [10][11]