Core Insights - The company achieved significant success at the 8th China International Import Expo, securing a 250 million yuan global supply chain strategic contract and winning the inaugural "Import Retail Golden Ding Award" [1][21] - The brand's "immersive emotional experience" attracted media and audience attention, showcasing a new model for consumer goods exhibitions that seamlessly connected on-site engagement with commercial conversion [1][21] Group 1: Exhibition Success - The exhibition booth maintained high traffic due to its "immersive experience" design, with visitors engaging in product tastings and learning about ingredient sourcing [3][7] - The booth featured a dynamic holographic wall and interactive game areas, enhancing visitor engagement and interest [5][12] Group 2: Emotional Marketing Strategy - The company's strategy revolves around a "product-scenario-emotion" triad, addressing consumer health concerns with products like "Yifen Meihao" and "This Tea" series, which cater to the demand for healthy and quality living [8][15] - The immersive experience was designed to resonate with younger audiences, transforming the exhibition into a lifestyle perception space [10][18] Group 3: Long-term Brand Positioning - The brand's focus on emotional value has been a long-term strategy, integrating emotional marketing into its entire value chain [14][20] - The company aims to convert the emotional engagement from the expo into lasting consumer loyalty, emphasizing the importance of "warmth in deliciousness" [21]

Core Insights - The China International Import Expo (CIIE) serves as a platform for Laiyifen to showcase its transformation from a snack expert to a comprehensive food ecosystem provider, emphasizing its new identity as a "global brand management ecological platform" [1][9] - Laiyifen's participation highlights its strategic shift towards health-oriented snacks, introducing the "Five Low Standards" (low sugar, low fat, low calories, low salt, low GI) and the "Five Fresh Standards" to meet evolving consumer demands for healthier options [3][6] Brand Strategy - Laiyifen has established a collaborative brand matrix featuring five core brands, each targeting different consumer needs: Laiyifen for healthy snacks, Yami for imported foods, Zui Ai for aromatic liquor, Hu Wei for whiskey, and Yang Chan Ji for community retail [1][3] - The brand architecture upgrade aims to achieve precise coverage of various consumer scenarios and foster internal collaboration among brands, creating a symbiotic ecosystem [1][3] Product Innovation - Laiyifen emphasizes clean ingredient sourcing, with products like the enzyme-free dried plums and organic chestnuts featuring minimal ingredients, ensuring consumer trust [5] - The company integrates scientific nutrition into its offerings, such as the "Yitian Yidai" probiotic nut mix, which addresses modern health concerns while enhancing flavor [5] - Laiyifen explores traditional Chinese health concepts through innovative products like red bean and coix seed water, merging cultural heritage with modern convenience [5] Global Expansion - Laiyifen is actively pursuing a dual circulation model of "going out and bringing in," showcasing over 60 export products and nearly 40 imported items at the CIIE, including collaborations with international partners [6][8] - The company aims to create a "global resource hub" by leveraging its supply chain network across more than 20 countries, enhancing its global brand operation capabilities [8][9] Strategic Goals - The CIIE is positioned as a strategic platform for Laiyifen to implement the "dual circulation" strategy, facilitating a two-way channel for global buying and selling [9] - Laiyifen's participation reflects its commitment to high-quality development and cultural exchange, promoting Chinese brands and products on the global stage [9]