28天重新定义"鲜活营养"的黄金标准 大会现场，欣活品牌代言人刘涛女士惊喜现身，以"消费者+代言人"双重身份为"新鲜战略"倾情证言， 她真诚分享"给家人冲的每一杯奶，都像把牧场鲜活营养第一时间送达"，引发全场共鸣。 据介绍，为确保"28天"的科学承诺完美兑现，伊利欣活构建了环环相扣的四大保障体系，鲜活奶源，臻 选头部1%专属牧场，生牛乳挤出后2小时内4℃冷链直达工厂；鲜活工艺，采用"百秒瞬时工艺"，在 25℃以下温和加工，减少热损伤；鲜活品质，依托伊利质量管理体系，历经112道工序、453个质控点严 格把关；鲜活履约，消费者下单后24小时内发货，联合头部物流实现95%的三日送达率。 2025年12月12日，以"同鞍驭新征，山海皆可平"为主题的伊利集团成人营养品事业部客户大会在珠海圆 满举行。大会汇聚全国合作伙伴，共同总结2025年经营得失，擘画部署2026年新业务发展蓝图。同时， 伊利欣活正式发布行业首个全链路28天"欣"鲜达服务体系，标志着成人奶粉行业迈入以"极致新鲜"为核 心的品质3.0时代，再次提升了高端功能奶粉的价值标准。 从品质进化到行业引领 伊利"鲜活"战略升维 大会上，伊利集团成人营养品事业部回 ...

Core Insights - The event "Xinhuo Youfang Health Journey" organized by Yili successfully showcased the quality of its Xinhuo brand, emphasizing a transparent journey from pasture to table for consumers [1][12] - The increasing health demands of the aging population are being addressed by Yili through interactive initiatives like the "Source Journey" and "Health Classes" [9] Group 1: Pasture and Technology - The smart ecological pasture in Chifeng features advanced technology, including smart collars for cows that monitor health data and a 4°C instant freshness technology that preserves milk quality during transport [3] - A fully digital management system ensures that every drop of raw milk meets stringent quality standards, highlighting Yili's commitment to quality [3] Group 2: Quality Control in Manufacturing - The modern smart factory employs automated production lines and precision instruments to ensure high-quality standards, with real-time data systems calibrating process parameters [4] - Consumers expressed increased confidence in product safety after witnessing the meticulous processes involved in milk production [4][8] Group 3: Consumer Engagement and Trust - Consumers actively participated in the event, sharing their experiences on social media, which emphasized the importance of transparency in building trust [8] - The interaction with Yili's nutrition ambassador, Liu Guoliang, reinforced the brand's commitment to quality and health, resonating with consumers [6] Group 4: Future Directions - Yili plans to continue fostering deep communication with consumers through various interactive formats, aiming to make health and wellness a warm lifestyle choice [9][10]

Core Insights - The event "Xinhui Youfang Health Journey" organized by Yili successfully concluded, showcasing the quality of its Xinhui brand and emphasizing the importance of transparency in the supply chain [1][11] Group 1: Supply Chain Transparency - The journey included visits to the smart ecological pastures where each cow is equipped with smart collars to monitor health data, ensuring high standards of milk quality [3] - The use of a 4°C instant fresh-lock technology preserves the quality of milk from pasture to factory within two hours [3] - The entire process is managed through a digital system that guarantees compliance with strict quality standards [3] Group 2: Quality Control and Production - At the Yili Modern Smart Health Valley, an automated production line operates with precision, utilizing robotic arms and laser detection to ensure product quality [6] - The data-driven approach in production emphasizes the commitment to consumer health, with real-time calibration of process parameters [6] Group 3: Consumer Engagement - Consumers expressed their trust in the brand after witnessing the transparency of the production process, stating that seeing the details reassured them about product safety [5][11] - The event encouraged consumers to become "quality witnesses," sharing their experiences on social media, highlighting the importance of visible assurance in product quality [11] Group 4: Brand Commitment - Yili's representatives emphasized the growing health needs of the aging population and the brand's commitment to addressing these needs through interactive initiatives like "source tracing journeys" and "health classes" [13] - The journey not only showcased product quality but also fostered emotional connections between the brand and consumers, reinforcing trust and assurance in the brand's offerings [15]