春节临近，年货市场迎来新一轮消费升级。新京报消费研究院近期调研多家商超、老字号门店及线上购 物平台发现，2026年药食同源类滋补品凭借健康属性与品类创新，取代传统烟、酒、糕点等"面子礼"， 成为不少消费者春节年礼的新选择。 "药食同源"产品成货架热门 1月28日至2月2日，新京报记者先后走访北京的永辉超市（601933）、创辉优鲜超市、fudi+精选超市等 大型商超发现，年货礼品专区中，药食同源类滋补品礼盒的摆台面积占比接近三分之一，与传统坚果礼 盒、酒水饮料形成年货礼品三大主力板块。 除人参、铁皮石斛、冬虫夏草等传统滋补干货礼盒外，一批创新型药食同源产品成为货架热门。药食同 源固体饮料、中式养生茶礼盒、新中式药食同源罐头礼盒、养生膏方等便携化、即食化产品，打破了传 统滋补品炖煮烦琐、食用场景受限的局限。其中，独立小包装的固体饮料、袋泡茶礼盒因冲泡便捷、便 于携带，深受年轻消费者与职场人群青睐；新中式罐头礼盒将山药、茯苓、芡实等药食同源食材与水 果、谷物搭配，兼顾口感与养生功效，成为家庭自用与礼赠的双重选择。 "现在送礼都讲究送健康，以前走亲戚带点心匣子，现在老人也讲究养生，很多人都不吃点心了，太甜 了。其实 ...

Group 1 - The core theme of the live broadcast by the chairman of Zhenjiu Lidou Group, Wu Xiangdong, is focused on "Our 200 Days" [1][2] - Wu Xiangdong mentioned that he consumed as much beer in the past year as he had in the last 40 years combined due to the launch of a new product called "Bull Market Beer" [1][2] - He expressed initial concerns about beer raising purine levels but found no such increase, emphasizing that beer is often misunderstood and is not a high-purine food [1][2] Group 2 - Wu Xiangdong believes that with scientific understanding and technological advancements, humans could potentially live up to 150 years [3]

Core Insights - The event successfully integrated traditional Chinese medicine (TCM) heritage with modern health concepts, showcasing the "Taigu Longevity Code" as a practical modern health guide [1][9] - The activity highlighted the importance of cultural heritage in promoting public health and wellness, aligning with the "Healthy China" strategy [1][8] Group 1: Cultural Heritage and Innovation - The event featured immersive experiences that challenged public stereotypes about TCM, with demonstrations of traditional production techniques by national-level intangible cultural heritage inheritors [3][5] - The innovative transformation of traditional techniques was exemplified by the reduction of the traditional 49-day refining process to just 17 days using modern technology, reflecting the principle of "innovation without forgetting the roots" [5][6] Group 2: Public Engagement and Education - Interactive games were used to educate the public about TCM principles, making the learning process engaging and accessible [6][7] - Experts debunked common misconceptions about health practices, promoting a scientific understanding of wellness that combines traditional wisdom with modern medical insights [7][8] Group 3: Health Practices and Longevity - The presence of elderly intangible cultural heritage inheritors demonstrated the practical benefits of TCM, showcasing how lifestyle choices contribute to longevity [7][9] - The sharing of specific health practices, such as moderate consumption of medicinal wine and balanced diets, provided actionable insights for healthy aging [7][9] Group 4: Cultural and Economic Impact - The event served as a model for integrating cultural tourism with health industry development, highlighting the role of traditional medicine in modern society [8][9] - The collaboration among heritage inheritors, medical experts, and the public illustrated a collective effort necessary for advancing the "Healthy China" initiative [8][9]

Core Insights - The event "Xinhuo Youfang Health Journey" organized by Yili successfully showcased the quality of its Xinhuo brand, emphasizing a transparent journey from pasture to table for consumers [1][12] - The increasing health demands of the aging population are being addressed by Yili through interactive initiatives like the "Source Journey" and "Health Classes" [9] Group 1: Pasture and Technology - The smart ecological pasture in Chifeng features advanced technology, including smart collars for cows that monitor health data and a 4°C instant freshness technology that preserves milk quality during transport [3] - A fully digital management system ensures that every drop of raw milk meets stringent quality standards, highlighting Yili's commitment to quality [3] Group 2: Quality Control in Manufacturing - The modern smart factory employs automated production lines and precision instruments to ensure high-quality standards, with real-time data systems calibrating process parameters [4] - Consumers expressed increased confidence in product safety after witnessing the meticulous processes involved in milk production [4][8] Group 3: Consumer Engagement and Trust - Consumers actively participated in the event, sharing their experiences on social media, which emphasized the importance of transparency in building trust [8] - The interaction with Yili's nutrition ambassador, Liu Guoliang, reinforced the brand's commitment to quality and health, resonating with consumers [6] Group 4: Future Directions - Yili plans to continue fostering deep communication with consumers through various interactive formats, aiming to make health and wellness a warm lifestyle choice [9][10]

Core Insights - The event "Xinhui Youfang Health Journey" organized by Yili successfully concluded, showcasing the quality of its Xinhui brand and emphasizing the importance of transparency in the supply chain [1][11] Group 1: Supply Chain Transparency - The journey included visits to the smart ecological pastures where each cow is equipped with smart collars to monitor health data, ensuring high standards of milk quality [3] - The use of a 4°C instant fresh-lock technology preserves the quality of milk from pasture to factory within two hours [3] - The entire process is managed through a digital system that guarantees compliance with strict quality standards [3] Group 2: Quality Control and Production - At the Yili Modern Smart Health Valley, an automated production line operates with precision, utilizing robotic arms and laser detection to ensure product quality [6] - The data-driven approach in production emphasizes the commitment to consumer health, with real-time calibration of process parameters [6] Group 3: Consumer Engagement - Consumers expressed their trust in the brand after witnessing the transparency of the production process, stating that seeing the details reassured them about product safety [5][11] - The event encouraged consumers to become "quality witnesses," sharing their experiences on social media, highlighting the importance of visible assurance in product quality [11] Group 4: Brand Commitment - Yili's representatives emphasized the growing health needs of the aging population and the brand's commitment to addressing these needs through interactive initiatives like "source tracing journeys" and "health classes" [13] - The journey not only showcased product quality but also fostered emotional connections between the brand and consumers, reinforcing trust and assurance in the brand's offerings [15]