Core Insights - The Asia-Pacific Functional Food Health Summit (FFWS2026) held in Bangkok recognized the achievements of the industry, with Yili Group's adult nutrition products winning multiple prestigious awards, highlighting the strong competitiveness of Chinese brands in the global functional food sector [1][5]. Group 1: Product Recognition - Yili Group's adult nutrition products won several awards at the summit, including three gold awards for specific products from the Yili Xinhui brand, which focuses on targeted nutritional needs [2][5]. - The awarded products include the Yili Xinhui Sugar Relief Formula Milk Powder, which won the "Annual Blood Sugar Health Gold Award," the Yili Xinhui Bone Health Formula Milk Powder, which received the "Bone Health Innovation Gold Award," and the Yili Xinhui Bone Health Gold Formula Milk Powder, awarded the "Joint Health Innovation Gold Award" [2][5][4]. Group 2: Focus on Health Needs - Yili Group's adult nutrition division has developed a comprehensive product matrix addressing various health needs, including nutritional supplementation for specific populations, gut health, and immune enhancement [2][4]. - The Yili Health Science brand's products, such as the Probiotic Freeze-Dried Powder and Immunoglobulin Protein Powder, won the "Annual Gut Health Gold Award" and "Annual Protein Quality Gold Award," respectively, showcasing the brand's commitment to innovation and quality [4][5]. Group 3: Future Commitment - The recognition at the summit reflects the international acknowledgment of Yili Group's research capabilities, product quality, and market value [6]. - The company aims to continue focusing on consumer health needs, enhancing technological innovation and product iteration, and providing comprehensive nutritional solutions to benefit a broader audience [6].

Core Viewpoint - The collaboration between Yili Xinhui and Beijing Tongrentang aims to meet the growing health needs of Hubei consumers by combining traditional health wisdom with modern technology, launching new nutritional products tailored for local dietary habits [3][6][7] Group 1: Health Trends in Hubei - Hubei's unique climate and rich dietary culture have led to a significant increase in residents' demand for balanced nutrition and health supplements, particularly in the context of modern lifestyle changes [2][5] - A recent survey indicates that 65.7% of consumers prefer medicinal dietary supplements during festive periods, highlighting a strong market for health-oriented products [3] Group 2: Product Launch and Consumer Engagement - The launch event for the new products included a donation of Yili nutritional milk powder worth 450,000 yuan to local health centers, showcasing corporate social responsibility [3] - The "Medicinal Food Homology" product series received positive feedback for its traditional formulations and convenience, particularly from the elderly demographic [4][6] Group 3: Innovative Marketing Strategies - The event utilized an innovative "experience + education" model, incorporating live demonstrations and expert consultations to enhance consumer engagement and understanding of health concepts [7] - The collaboration has successfully positioned the new products as popular health gifts for the upcoming holiday season, tapping into the rising trend of health-conscious consumerism [7]