Core Insights - The user base of securities service apps continues to grow, driven by the active A-share market and a significant increase in new account openings [1][2] User Growth and Market Activity - In September, the monthly active users of securities service apps reached 174 million, marking a year-on-year increase of 9.73% and a month-on-month increase of 0.74%, setting a new record for the year [2] - The number of new A-share accounts opened in September was 2.9372 million, representing a year-on-year growth of 60.73% and a month-on-month increase of 10.83%, achieving the fourth consecutive month of growth [2] App Performance and Rankings - The top tier of securities service apps remains stable, with 11 apps exceeding 6 million monthly active users. Huatai Securities' "Zhangle Caifutong" app leads with 11.9517 million users, followed by Guotai Junan's app with 10.2922 million users [2] - 20 brokerage apps saw a year-on-year increase in monthly active users exceeding 10%, with notable performances from smaller brokerages like Industrial Securities' "Yuli Bao," which grew by 35.95% [3] Market Dynamics and User Engagement - The active user growth among different securities service apps showed divergence in September, influenced by the overall market's high volatility and trading volume [3] - The concentration in the third-party app market remains significant, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the pack, each maintaining millions of active users [3] Technological Integration - The securities industry is embracing technological transformation, with many brokerage apps undergoing functional iterations and integrating AI as a core strategy [6] - Several brokerages have launched AI-driven apps to enhance user experience, although there is still room for improvement in terms of practical application and personalization [6] Strategies for Improvement - Industry experts suggest that brokerages can enhance app engagement by deepening AI applications, shifting focus from short-term promotions to long-term customer value, and integrating online and offline services [7]

转自：中国证券报 编者按 居民存款的"迁徙"轨迹实则是观察中国经济发展的微观窗口。我们将镜头拉近，对准银行营业网点、券 商分支机构、公募基金，共同感知"存款搬家"背景下，A股市场的活跃度。 近日，A股市场交投明显活跃。身处券商业务第一线的营业部和分公司，最能感知A股市场的温度。8月 19日，中国证券报记者走访了位于上海、北京的多家券商营业部和分公司。 上述分支机构均表示，8月份新开户数量明显增长，但尚不及2024年"924"行情时的规模；新开户投资者 以80后、90后、00后群体为主；存量客户追加投资的意愿比较强烈。与此同时，分支机构工作人员迎 来"忙季"，即使在午休和周末时段，也要轮流加班、值班，以应对突然增加的业务量。 ● 林倩 刘英杰 谭丁豪 分支机构新开户数明显增长 近期A股市场火热，吸引了一批新投资者开户入市。 兴业证券上海天钥桥营业部业务部总经理柳江斌对中国证券报记者表示，其所在的营业部8月份以来新 开户数增幅明显，环比增长在200%至300%。相比以前，客户咨询数量也变多，能明显感受到客户与理 财顾问之间的交流增多。 "新开户数明显增长反映出投资者信心增强，新资金入场也为当前市场注入了活力。"华 ...