本报记者 于宏 证券类App是投资者进行股票交易的重要载体，其月活人数情况直观反映着资本市场的交易活跃度。 为把握行情向好带来的业务机遇，近期，券商纷纷对旗下App进行升级迭代，通过AI大模型赋能、优化 行情异动解读等功能帮助用户挖掘投资机遇，优化用户体验。 智能化转型加速推进 为把握近期市场交投活跃、开户数量显著增长带来的机遇，各大券商不仅显著加强对线上开户流程的介 绍和新客优惠的营销力度，还密集对旗下App进行功能迭代与升级，不断优化用户体验，打响"抢客大 战"。 当前，AI大模型已成为券商提升App服务效率、优化用户体验的重要抓手。近期，国泰海通证券推出灵 犀App，依托大模型打造对话、直播、盯盘等智能服务界面，用户通过对话即可完成行情、个股、数据 查询等服务，并基于AI技术对不同类型客群进行服务的自动化匹配。东吴证券旗下的东吴秀财App也上 线"AI看自选"功能，通过AI小助手智能解答投资者问题，并及时提供自选股异动情况、资金动向等信 息，为投资者决策提供多维参考。 证券类App月活全线上涨 近期，市场赚钱效应显著，吸引更多投资者积极入市。上交所数据显示，7月份，A股新开账户数为 196.36万户，环 ...

Core Insights - The digital transformation in wealth management is centered around brokers enhancing their app platforms to create a new online service ecosystem [1][4] - In April, the total active users of securities apps reached 167 million, marking a year-on-year increase of 14.29% [2][4] - The trend of upgrading app functionalities, particularly through AI technologies, is becoming a focal point for brokers [3][4] Group 1: Market Activity - The A-share market has seen increased activity, with 9.4 million new accounts opened in the first four months of the year, a year-on-year growth of 31.51% [2] - In April, 11 brokers had apps with over 5 million monthly active users, with Huatai Securities' "Zhangle Wealth" leading at 11.22 million [2][4] - Despite a slight month-on-month decline of 2.7% in active users, the year-on-year growth remains strong [2] Group 2: Technological Advancements - Brokers are focusing on integrating AI and other advanced technologies into their app functionalities to enhance service quality and efficiency [3][4] - Recent updates to apps include features like intelligent investment tools, market tracking, and ETF investment options [3] - The use of AI models is seen as essential for brokers to meet diverse investor needs and improve resource allocation efficiency [4] Group 3: Competitive Landscape - The competition among brokers is intensifying, with a need to differentiate through unique features and services [5] - Brokers are encouraged to leverage user behavior data and AI algorithms to create customized investment solutions [5] - Future developments in broker apps are expected to focus on smart, scenario-based, and diversified services to enhance user engagement [5]