证券板块 证券类 APP 发展态势良好，行业活跃度显著提升，用户参与意愿与市场吸引力持续走高。据易观千帆最新发布的数 据，2026 年 1 月，证券服务应用领域的月度活跃用户规模达到 1.84 亿，环比增长 5.11%，同比增长 13.86%。多家券 商增速亮眼，华泰证券旗下的"涨乐财富通"与国泰海通的"国泰海通君弘"稳居行业前列，1 月份月活分别为 1281.5 万、1100.99 万，环比分别增长 5.73%、5.85%。此外，平安证券的"平安证券"App 当月活跃用户数为 937.28 万，较 上月提升 5.56%；招商证券的"招商证券"、中信证券的"中信证券信 e 投"、国泰海通的"国泰海通通财"以及中信 建投证券的"蜻蜓点金"、广发证券的"广发易淘金"等应用，月活用户均突破 700 万大关，环比增长率均在 4%以上。 投资建议：建议关注三条主线：（1）强烈推荐估值及业绩错配程度较大的优质券商，重点关注国泰海通；建议关注 AH 溢价率较高、有收并购主题的券商；建议关注短期受益于科技股上市的券商。（2）四川双马：科技赛道占优，创投业 务有望受益，布局基因治疗赛道新标的，深化生物医药产业链。公司管理基金的 ...

Core Insights - The report highlights the increasing competition among brokerage firms as they enhance their apps to provide comprehensive wealth management services, with a focus on investment advisory and insurance sales [1][4]. Group 1: App Usage and Growth - As of December 2025, the monthly active users (MAU) of securities apps reached 175 million, marking a 1.75% month-on-month increase and a 2.26% year-on-year increase, setting a new monthly record for 2025 [1]. - Huatai Securities' "Zhangle Wealth" and Guotai Junan's "Guotai Junan Junhong" led the brokerage apps with MAUs of 12.12 million and 10.40 million, respectively, showing month-on-month growth of 2.59% and 2.12% [2]. - The app "Xingye Securities Youlibao" exhibited the most significant year-on-year growth, with a 20.66% increase, reaching an MAU of 1.87 million in December [2]. Group 2: Wealth Management Transformation - Brokerage firms are focusing on optimizing their apps by enhancing investment advisory services and introducing insurance sections to meet diverse user investment needs [4]. - The introduction of new investment advisory services, such as "Stock Selection Treasure" and "Beixin Lingdong+", aims to provide tailored services for different customer segments [4]. - The shift towards comprehensive wealth management is seen as essential for brokerages to overcome challenges posed by declining commission rates, with a focus on offering a full range of asset allocation services [5].

Core Insights - The A-share market remains active, leading to a significant increase in the user base of securities service apps, with monthly active users reaching 174 million in September, a year-on-year increase of 9.73% [1][2]. User Growth - The number of new A-share accounts surged to 2.9372 million in September, marking a year-on-year growth of 60.73% and a month-on-month increase of 10.83%, continuing a trend of four consecutive months of growth [3]. App Performance - In September, the top securities apps maintained a stable ranking, with 11 apps exceeding 6 million monthly active users. Huatai Securities' "Zhangle Caifutong" app led with 11.9517 million users, followed by Guotai Junan's app with 10.2922 million users [4][5]. Third-Party App Landscape - The third-party app market shows significant concentration, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the pack, each maintaining over 10 million monthly active users. Tonghuashun holds the top position with 37.2104 million users, reflecting a year-on-year growth of 8.78% [6][7]. AI Integration - The securities industry is increasingly adopting AI technologies, with several broker apps launching AI-driven features to enhance user experience. Notable examples include Guotai Junan's AI app and Huatai Securities' "AI Zhangle" app, aimed at improving investment advisory services [8]. User Experience Challenges - Despite advancements in AI, user feedback indicates that some features lack practical application and personalization, suggesting room for improvement in tailoring services to individual user needs [8][9]. Strategies for Engagement - Industry experts suggest enhancing app engagement through deeper AI integration, focusing on long-term customer value, and creating a seamless experience across online and offline channels [9].

Core Insights - The user base of securities service apps continues to grow, driven by the active A-share market and a significant increase in new account openings [1][2] User Growth and Market Activity - In September, the monthly active users of securities service apps reached 174 million, marking a year-on-year increase of 9.73% and a month-on-month increase of 0.74%, setting a new record for the year [2] - The number of new A-share accounts opened in September was 2.9372 million, representing a year-on-year growth of 60.73% and a month-on-month increase of 10.83%, achieving the fourth consecutive month of growth [2] App Performance and Rankings - The top tier of securities service apps remains stable, with 11 apps exceeding 6 million monthly active users. Huatai Securities' "Zhangle Caifutong" app leads with 11.9517 million users, followed by Guotai Junan's app with 10.2922 million users [2] - 20 brokerage apps saw a year-on-year increase in monthly active users exceeding 10%, with notable performances from smaller brokerages like Industrial Securities' "Yuli Bao," which grew by 35.95% [3] Market Dynamics and User Engagement - The active user growth among different securities service apps showed divergence in September, influenced by the overall market's high volatility and trading volume [3] - The concentration in the third-party app market remains significant, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the pack, each maintaining millions of active users [3] Technological Integration - The securities industry is embracing technological transformation, with many brokerage apps undergoing functional iterations and integrating AI as a core strategy [6] - Several brokerages have launched AI-driven apps to enhance user experience, although there is still room for improvement in terms of practical application and personalization [6] Strategies for Improvement - Industry experts suggest that brokerages can enhance app engagement by deepening AI applications, shifting focus from short-term promotions to long-term customer value, and integrating online and offline services [7]

Core Insights - The number of monthly active users for securities service apps reached a record high of 175 million in September, driven by a vibrant A-share market and a significant increase in new account openings [1][2] - The A-share market continued to show positive momentum, with new account openings in September reaching 2.9372 million, a year-on-year increase of 60.73% [2][3] - The top-tier apps maintained a stable ranking, with 11 brokerage apps exceeding 6 million monthly active users, led by Huatai Securities' "Zhangle Caifutong" app [2][3] User Growth and Market Dynamics - The monthly active user count for securities service apps increased by 0.74% month-on-month and 9.73% year-on-year in September, marking a new monthly record for the year [1][2] - The user growth was supported by a surge in new account openings, which have seen continuous month-on-month growth for four consecutive months [2][3] - There is a notable disparity in user growth among different apps, with some smaller brokerage apps showing significant year-on-year increases, such as Industrial Securities' "Yuli Bao" app, which grew by 35.95% [3] Competitive Landscape - The industry remains concentrated, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the market, each maintaining millions of monthly active users [3][4] - The top-tier apps are characterized by a clear user scale gap, with Tonghuashun leading at 37.21 million monthly active users, reflecting an 8.78% year-on-year growth [3][4] Technological Integration - The securities industry is increasingly adopting AI technologies, with many brokerage apps undergoing functional iterations to enhance user experience [5][6] - Several brokerages have launched AI-driven apps to improve investment advisory services, indicating a shift towards intelligent and personalized financial services [5][6] - User feedback suggests that while some AI features are beneficial, there is still room for improvement in terms of practical application and personalization [6]

Core Insights - The active user count of stock trading apps serves as a crucial indicator of investor sentiment, with approximately 175 million active users in September 2025, reflecting a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, marking a record high for the year [1][2]. Group 1: User Activity and Rankings - In September 2025, two brokerage apps surpassed 10 million monthly active users, while eleven apps exceeded 6 million, with the top three being Huatai Securities, Guotai Junan, and Ping An Securities [2][3]. - Huatai Securities' "Zhang Le Wealth" app led with 11.95 million active users, followed by Guotai Junan's app with 10.29 million, and Ping An Securities with 8.80 million [3]. - The overall growth momentum of brokerage app active users has slowed, with some apps experiencing slight month-on-month declines [1][2]. Group 2: Year-on-Year Growth - The app "Youlibao" from Industrial Securities saw a year-on-year increase of 35.95%, while several other apps, including Guojin Securities and Xihua Securities, reported over 20% growth [2][3]. - Only one app, Dongguan Securities' "Zhang Zheng Bao," experienced a year-on-year decline of 0.19% [2][3]. Group 3: AI Integration in Brokerage Apps - The rapid development of AI technology has led to an increasing demand for its application in the securities industry, with firms investing in financial technology to enhance their app services [4]. - Huatai Securities launched an independent AI application terminal "AI Zhang Le," integrating AI capabilities throughout key processes such as stock selection and trading [4]. - Guotai Junan introduced a new generation of fully AI-driven app "Lingxi," promoting deep integration of AI technology with diverse customer service scenarios [4]. Group 4: Future Directions for AI in Securities - Industry experts emphasize the need for brokerage firms to create differentiated services using AI, addressing challenges such as professional inadequacy and compliance risks associated with general AI models [4][5]. - The goal is to develop AI as a personalized "super AI service assistant" for users, enhancing the overall digital transformation of the securities industry [5].

Core Insights - The active user base of securities apps has reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2] Group 1: User Activity and Rankings - Two securities apps surpassed 10 million monthly active users, while 11 apps exceeded 6 million, with Huatai Securities' "Zhangle Wealth" leading at 11.95 million users [2][3] - The top five securities firms maintained their positions, with Huatai Securities, Guotai Junan, and Ping An Securities ranking first, second, and third respectively [2][3] - The overall growth momentum of monthly active users for securities apps has slowed, with some experiencing slight month-on-month declines [1][2] Group 2: Year-on-Year Growth - The app "Yuli Bao" from Industrial Securities saw a year-on-year increase of 35.95%, while several other apps also reported growth exceeding 20% [2][3] - Only one app, Dongguan Securities' "Changzheng Bao," experienced a year-on-year decline of 0.19% [2][3] Group 3: AI Integration in Securities Apps - The rapid development of AI technology has led to increased demand for its application in the securities industry, with firms investing in financial technology to enhance their app services [4] - Huatai Securities launched an independent AI application terminal "AI Zhangle," integrating AI capabilities across key functions such as stock selection and trading [4] - The industry is focusing on creating differentiated services through AI, addressing challenges such as professional adequacy and compliance risks [4][5]

Core Insights - The active user count for securities apps in China has surpassed 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [2][4] - The competition among brokerage apps is intensifying, with two apps exceeding 10 million active users and eleven apps surpassing 6 million [2][4] - Major players like Huatai Securities, Guotai Junan, and Ping An Securities lead the market in terms of active user numbers [3][4] User Activity Metrics - The top three brokerage apps by active users are: 1. Huatai Securities - 11.95 million [5] 2. Guotai Junan - 10.29 million [5] 3. Ping An Securities - 8.80 million [5] - The overall growth trend in active users for brokerage apps has slowed down, with some apps experiencing slight month-on-month declines [2][4] Year-on-Year Growth - Notable year-on-year growth includes: - Xinyi Securities' Youlibao app with a 35.95% increase [4] - Guojin Securities and Guohai Securities both exceeding 20% growth [4] - Dongguan Securities' app saw a minor decline of 0.19% year-on-year [4] AI Integration in Brokerage Apps - The rapid development of AI technology is driving the need for its application in the securities industry [6][7] - Brokerages are increasingly integrating AI into their apps, enhancing features like intelligent trading tools and advisory services [7] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions [7] - Guotai Junan introduced a new AI-driven app, "Lingxi," to deepen the integration of AI with diverse customer service scenarios [7] Future Directions for AI in Securities - The focus is on creating personalized AI services that act as "super AI service assistants" for users [8] - The digital transformation in the securities industry should be practical and integrated with specific business needs, supported by technology, personnel, and institutional frameworks [8]

Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2]. User Engagement - In August 2025, the number of active users for securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2]. - The top-performing securities apps included Huatai Securities' Zhangle Wealth and Guotai Junan Junhong, both achieving over 10 million active users in August [1][2]. Growth Trends - The monthly active users for Guojin Securities' Commission Treasure reached 792,400, with a month-on-month growth of 11.86%. Other notable increases were seen in Industrial Securities' Yuli Treasure, Dongfang Winner, and China Galaxy Securities, with growth rates of 6.2%, 5.74%, and 5.44% respectively [3]. - The number of securities apps with over 5 million monthly active users remained stable at 11 in August [3]. Daily Active Users - The top ten securities apps by daily active users remained unchanged, with Huatai Securities leading at 4.14 million, followed by Ping An Securities and Guangfa Securities with 3.35 million and 3.26 million respectively [4]. - Despite a decline in daily active users in August compared to previous months, there was a clear growth trend compared to January 2025 [4]. Strategic Shifts - The recent "8.18 Financial Festival" highlighted a strategic shift among brokerages from short-term promotions to long-term customer value management, characterized by extended operational cycles and deeper integration of AI technology [4][5]. - Major brokerages are transitioning from single-event promotions to continuous engagement strategies, with some extending their promotional activities to 1-2 months, effectively transforming the "Financial Festival" into a "Financial Season" [5].

Core Insights - The active user base of securities apps reached 173 million in August, marking a 4% month-on-month increase and a 27.26% year-on-year increase, the highest monthly active users and growth rate of the year [1][2] - Major brokerages are enhancing their apps by integrating AI technology and driving technological innovation to improve user experience and ensure system stability [1][4] Group 1: Market Performance - In August, the Shanghai Composite Index rose by 7.97%, and the average daily trading volume of A-shares was 2.31 trillion yuan, a 41.27% month-on-month increase [2] - Eleven brokerage apps had over 5 million monthly active users, with leading apps like Huatai Securities' "Zhangle Wealth" reaching 11.83 million users, a 4.17% increase [2] - Among 50 securities apps, 46 saw month-on-month growth in active users, with Guojin's "Commission Treasure" leading at 11.86% growth [2] Group 2: Third-Party Platforms - Third-party platforms maintained significant traffic, with Tonghuashun, Dongfang Caifu, and Dazhihui having 36.73 million, 17.90 million, and 12.59 million monthly active users respectively, showing month-on-month growth of 4.91%, 4.44%, and 5.59% [3] Group 3: Service Optimization - Brokerages are accelerating app upgrades to meet diverse investor needs, focusing on enhancing service intelligence and system stability [4] - Recent innovations include Guojin Securities' AI intent recognition model for customer service and Shanghai Securities' real-time news feature for targeted information delivery [4] Group 4: Digital Transformation - Brokerages are encouraged to leverage AI for digital transformation, shifting from mere trading tools to comprehensive decision-support assistants [5] - Enhancements in trading system stability and efficiency are critical, with firms like Dongfang Securities launching low-latency trading systems to improve service quality [5]