炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 在A股市场持续活跃与新开户数大幅增长的推动下，证券服务类App用户规模延续增长态势。易观千帆最新数据 显示，9月证券服务类App月活跃用户数攀升至1.74亿人，同比提升9.73%，再度刷新年内月活纪录。 市场活跃助推用户规模 9月A股市场延续积极态势，投资者交易热情高涨，证券服务类App用户活跃度也随之水涨船高。易观千帆数据 显示，9月证券服务类App月活跃用户总数达到1.74亿人，环比增长0.74%，同比提升9.73%，创下年内月度活跃 用户数的新纪录。 | | | 2025年1-9月证券类应用月活用户规模情况 | | | | --- | --- | --- | --- | --- | | 时间 | 活跃人数(万) | 活跃人数环比(%) | 活跃人数同比(%) | 日均活跃人数(万) | | 2025.09 | 17472.61 | 0.74% | 9.73% | 6815.69 | | 2025.08 | 17344.32 | 4.00% | 27.26% | 6384.26 | | 2025.07 | 16677.06 | 3. ...

在A股市场持续活跃与新开户数大幅增长的推动下，证券服务类App用户规模延续增长态势。易观千帆 最新数据显示，9月证券服务类App月活跃用户数攀升至1.74亿人，同比提升9.73%，再度刷新年内月活 纪录。 市场活跃助推用户规模 9月A股市场延续积极态势，投资者交易热情高涨，证券服务类App用户活跃度也随之水涨船高。易观千 帆数据显示，9月证券服务类App月活跃用户总数达到1.74亿人，环比增长0.74%，同比提升9.73%，创 下年内月度活跃用户数的新纪录。 A股新开户人数的飙升，为各方证券服务类App打开了新的流量窗口。上交所数据显示，9月A股新开户 数量达293.72万户，同比增长60.73%，环比增长10.83%，实现了连续第四个月的环比增长。 从具体应用格局来看，行业第一梯队的构成与排名保持稳定。在用户规模上，月活超过600万人的券商 自营App共有11款。其中，华泰证券旗下的涨乐财富通App以1195.17万月活用户数稳居榜首，国泰海通 君弘App以1029.22万月活紧随其后。平安证券App、招商证券App以及中信证券信e投App的活跃度则位 列前五，形成了相对稳固的头部阵营。 在增幅方面，共有2 ...

| 时间 | 活跃人数(万) | 活跃人数环比(%) | 活跃人数同比(%) | 日均活跃人数(万 | | --- | --- | --- | --- | --- | | 2025.09 | 17472.61 | 0.74% | 9.73% | 6815.69 | | 2025.08 | 17344.32 | 4.00% | 27.26% | 6384.26 | | 2025.07 | 16677.06 | 3.36% | 20.89% | 6504.67 | | 2025.06 | 16135.40 | 0.65% | 18.62% | 6119.27 | | 2025.05 | 16030.64 | -4.06% | 12.99% | 5870.59 | | 2025.04 | 16708.27 | -2.70% | 14.29% | 6309.62 | | 2025.03 | 17172.69 | 3.40% | 16.92% | 6267.81 | | 2025.02 | 16607.37 | 2.62% | 17.22% | 6043.81 | | 2025.01 | 16183.94 | -5.6 ...

Core Viewpoint - The A-share market experienced a strong rally in August 2025, with the Shanghai Composite Index approaching the 3900-point mark, leading to a significant increase in market activity and a record high in active users of securities apps [1][2]. User Activity Summary - In August 2025, the number of active users of securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2][4]. - The top two securities apps, Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong, both surpassed 10 million active users in August, with 11.83 million and 10.21 million users respectively [2][4]. - The monthly active user rankings for the top 10 securities apps remained consistent with the previous month, indicating strong performance from leading platforms [2][4]. Daily Active Users Summary - The daily active user rankings for August 2025 showed Huatai Securities' Zhangle Wealth leading with 4.14 million users, followed by Ping An Securities and GF Securities with 3.35 million and 3.26 million users respectively [5][6][7]. - Despite a slight decline in daily active users compared to previous months, there was a clear growth trend compared to January 2025, where Zhangle Wealth had 3.83 million daily active users [7]. Strategic Focus and Innovations - In 2025, several securities firms are actively integrating AI technology into their mobile and advisory services, enhancing user engagement through personalized information, smart stock selection, and automated trading strategies [8]. - The "818 Financial Festival" highlighted a strategic shift among securities firms from short-term promotions to long-term customer value management, with activities extending over 1-2 months to create a more sustainable customer engagement model [8]. - AI-driven tools and interactive applications were introduced during the financial festival, improving service personalization and response efficiency, while user-oriented strategies increased engagement through gamified tasks and quality educational content [8].

Core Insights - The A-share market has seen a significant increase in trading activity since August, with a total margin balance reaching 22,613.10 billion yuan by August 29, 2023, and new account openings soaring to 2.6503 million, a year-on-year increase of 165% [2][3][4] - The monthly active users of securities service applications reached a record high of 173 million in August, reflecting a year-on-year growth of 27.26% [2][3][4] - Major brokerage firms are intensifying their app development efforts, integrating AI technology into their advisory services to enhance competitiveness and address traditional advisory service limitations [2][9] Market Activity - The average daily trading volume of A-shares exceeded 20 trillion yuan in August, with several trading days surpassing 30 trillion yuan, indicating a significant increase compared to July [3] - The securities transaction stamp duty for August reached 25.1 billion yuan, marking a year-on-year increase of 225.97% and a month-on-month increase of 66% [3] App Performance - The top 50 securities apps collectively accounted for 117 million monthly active users, with the top ten apps holding nearly 70% of the market share [4][6] - Huatai Securities' "Zhang Le Wealth" app led with 11.8295 million monthly active users, followed by Guotai Junan's app with 10.2106 million [5][6] AI Integration - Brokerages are rapidly launching AI advisory services to capture online traffic and enhance user engagement, with features covering the entire investment lifecycle [9][10] - Guotai Junan has introduced a new AI-driven app that offers intelligent services, while other firms like Guojin Securities are developing AI assistants to improve service efficiency [10][11] Competitive Landscape - The competition among top apps reflects three major trends: the importance of full-chain service capabilities, specialization in vertical fields, and the empowerment of third-party platforms [7][11] - The current AI advisory products primarily focus on FOF (Fund of Funds) strategies, lacking true active management capabilities, indicating room for improvement in the market [11]

Core Viewpoint - In August 2025, the number of new individual investor accounts in A-shares reached 2.6503 million, marking a year-on-year increase of 165% and a month-on-month increase of 34.97% compared to July 2025 [2][4][5]. Summary by Sections New Account Data - The total number of new accounts in August 2025 was 2.8337 million, with individual investors accounting for 2.6404 million and institutional investors for 0.0997 million [5]. - Compared to August 2024, when there were 1.00 million new accounts, the increase in August 2025 was significant at 165% [5]. - Monthly comparisons show that the new account numbers fluctuated throughout the year, with January 2025 at 1.5737 million, February at 3.1377 million, and a peak in March at 3.4853 million [3][5]. Market Activity - The A-share market experienced strong performance in August 2025, with the Shanghai Composite Index rising by 7.97%, the Shenzhen Component Index by 15.32%, and the ChiNext Index by 24.13% [8]. - Increased market activity led to heightened investor enthusiasm, contributing to the surge in new account openings [8]. Brokerage Strategies - Brokerages have intensified their customer acquisition efforts, transitioning from self-owned channels to third-party platforms to capture new market segments [9]. - Notable growth in new customer accounts was reported by several brokerages, with CITIC Securities adding 830,800 new clients in the first half of 2025, a 12.98% increase year-on-year [9]. - Other firms, such as Shenwan Hongyuan and China Merchants Securities, also reported significant increases in new customer accounts and assets under management [9].

Core Insights - In August 2025, the number of new individual investor accounts opened in A-shares reached 2.6503 million, representing a year-on-year increase of 165% and a month-on-month increase of 34.97% compared to July 2025 [1][2][3] Monthly Comparison - The total number of new A-share accounts opened in January 2025 was 1.5737 million, which increased to 3.4853 million in March, before experiencing a decline in April by 37.22%. The trend showed recovery in June and a significant increase in July and August [3][4] Market Activity - The A-share market experienced strong upward momentum in August 2025, with the Shanghai Composite Index rising by 7.97%, the Shenzhen Component Index by 15.32%, and the ChiNext Index by 24.13%. This surge in market performance led to increased investor participation and heightened trading activity [6] Brokerage Firms' Strategies - Brokerages have intensified their customer acquisition efforts, leveraging both proprietary channels and third-party platforms to capture new clients. For instance, CITIC Securities reported a 12.98% year-on-year increase in new clients, while Shenwan Hongyuan Securities noted a 15.54% increase [5][6] Institutional Client Growth - Guoyuan Securities highlighted a 91.5% year-on-year increase in account openings through bank partnerships, alongside a 56% increase in net commissions from institutional clients, indicating a robust growth in institutional investor engagement [7]

Core Insights - In August 2025, the number of new individual investor accounts in A-shares reached 2.6503 million, representing a year-on-year increase of 165% and a month-on-month increase of 34.97% compared to July 2025 [1][2][3] Monthly Comparison - The total number of new A-share accounts in January 2025 was 1.5737 million, which increased to 3.1377 million in February, nearly doubling. March saw a breakthrough of 3.4853 million accounts, while April experienced a decline of 37.22%. The number of new accounts rebounded in June and increased by 19.27% in July [3][4] Market Activity - The A-share market showed strong performance in August, with the Shanghai Composite Index rising by 7.97%, the Shenzhen Component Index by 15.32%, and the ChiNext Index by 24.13%. This led to a significant increase in market activity and investor participation [4][5] Brokerage Strategies - Brokerages have intensified their customer acquisition and service strategies, leveraging both proprietary channels and third-party platforms to capture the growing market. For instance, CITIC Securities reported a 12.98% year-on-year increase in new clients, while Shenwan Hongyuan Securities noted a 15.54% increase in new clients [5]

Core Viewpoint - In August 2025, the number of new individual investor accounts in A-shares reached 2.6503 million, representing a year-on-year increase of 165% and a month-on-month increase of 34.97% compared to July 2025 [2][4][5]. Summary by Sections New Account Data - The total number of new accounts in August 2025 was 2.8337 million, with 2.6404 million from individual investors and 0.0997 million from institutional investors [5][6]. - Compared to August 2024, which had 1.00 million new accounts, the increase in August 2025 was significant, marking a 165% rise [6]. Monthly Trends - Monthly data shows fluctuations in new account openings: January 2025 had 1.5737 million, February saw a surge to 3.1377 million, and March exceeded 3.4853 million. April experienced a decline of 37.22%, while July saw a recovery with 2.1258 million new accounts [3][6]. - The August 2025 figure of 2.6503 million is notably higher than the 1.00 million recorded in August 2024, indicating a strong upward trend in investor engagement [6]. Market Activity and Broker Strategies - The A-share market showed strong performance in August 2025, with the Shanghai Composite Index rising by 7.97%, the Shenzhen Component Index by 15.32%, and the ChiNext Index by 24.13% [9]. - Increased market activity has led brokers to enhance their customer acquisition strategies, utilizing both direct channels and third-party platforms to capture new investors [9][10]. - Several brokerage firms reported growth in new accounts for the first half of 2025, with notable increases in client numbers and assets under management [10]. For instance, CITIC Securities reported 830,800 new clients, a 12.98% increase year-on-year, while Shenwan Hongyuan Securities noted a 15.54% rise with 510,000 new clients [10].

Core Insights - The digital transformation in wealth management is centered around brokers enhancing their app platforms to create a new online service ecosystem [1][4] - In April, the total active users of securities apps reached 167 million, marking a year-on-year increase of 14.29% [2][4] - The trend of upgrading app functionalities, particularly through AI technologies, is becoming a focal point for brokers [3][4] Group 1: Market Activity - The A-share market has seen increased activity, with 9.4 million new accounts opened in the first four months of the year, a year-on-year growth of 31.51% [2] - In April, 11 brokers had apps with over 5 million monthly active users, with Huatai Securities' "Zhangle Wealth" leading at 11.22 million [2][4] - Despite a slight month-on-month decline of 2.7% in active users, the year-on-year growth remains strong [2] Group 2: Technological Advancements - Brokers are focusing on integrating AI and other advanced technologies into their app functionalities to enhance service quality and efficiency [3][4] - Recent updates to apps include features like intelligent investment tools, market tracking, and ETF investment options [3] - The use of AI models is seen as essential for brokers to meet diverse investor needs and improve resource allocation efficiency [4] Group 3: Competitive Landscape - The competition among brokers is intensifying, with a need to differentiate through unique features and services [5] - Brokers are encouraged to leverage user behavior data and AI algorithms to create customized investment solutions [5] - Future developments in broker apps are expected to focus on smart, scenario-based, and diversified services to enhance user engagement [5]