Core Viewpoint - In 2025, Haidilao is actively diversifying its business model and product offerings, but it faces significant challenges in revenue and profit growth due to declining customer traffic and operational adjustments [4][6][10]. Business Performance - In the first half of 2025, Haidilao reported a revenue of 20.703 billion yuan, a year-on-year decrease of 3.7%, and a net profit of 1.755 billion yuan, down 13.7% [6]. - The core operating profit fell by 14.0% to 2.408 billion yuan, with basic earnings per share at 0.32 yuan, lower than 0.38 yuan from the previous year [6][10]. - The primary reason for the performance decline is attributed to a decrease in table turnover rates and the costs associated with initial adjustments to new business models [6][8]. Customer Traffic and Sales - Same-store sales growth is weak, with restaurant operating income contributing 89.8% of total revenue but decreasing by 9.0% to 18.580 billion yuan [8]. - The average table turnover rate dropped from 4.2 times per day to 3.8 times per day across various city tiers, indicating a decline in customer traffic [8][9]. - Despite a slight increase in per capita spending from 97.4 yuan to 97.9 yuan, it was insufficient to offset the impact of reduced customer flow [8][9]. Store Management and Strategy - Haidilao closed 33 underperforming restaurants in response to declining customer traffic, with a total of 1,363 restaurants operating as of June 30, 2025 [8][9]. - The company is implementing a "Woodpecker Plan" for structural optimization, which includes closing low-performing stores while also focusing on new openings and renovations [9][10]. New Business Initiatives - Haidilao's takeaway business saw a nearly 60% revenue increase in the first half of 2025, with the "down-to-earth hot pot dishes" for single diners contributing over 55% of takeaway revenue [9][10]. - The company is actively pursuing a franchise model, with 41 franchise restaurants as of June 30, 2025, a net increase of 40 from the previous year, and franchise revenue growing approximately 47 times [13][14]. Future Growth Potential - The "Red Pomegranate Plan" aims to incubate and support sub-brands, with 14 additional restaurant brands contributing significantly to revenue growth [14][15]. - The success of Haidilao's future growth hinges on balancing traditional business optimization with new business expansion, as well as managing multiple brands effectively [10][15].