数据显示，1-4月，在印尼白电行业整体下滑5.9%的背景下，海尔白电逆势突围，不仅创下行业最快增 速，更以12.3%的市场份额稳居中国品牌第一，成为撬动市场格局的重要力量。细分品类中，海尔印尼 同样表现出色。冰箱行业下滑0.7%，海尔印尼以4.2%的增幅位居市场第一；家用空调行业下滑14.5%， 海尔印尼则以9%的增幅实现引领。 海尔印尼的逆势增长并非偶然，而是深耕本土化战略的必然结果。早在进入印尼市场时，海尔智家便通 过收购三洋白电业务快速扎根，将勿加泗工厂从单一生产基地，打造为覆盖多品类的制造中心，年产能 突破200万台，今年4月更实现1000万台家电下线。面对行业波动，这种深度本地化的制造能力能够快速 响应市场需求，保障产品供应稳定，为企业逆势增长筑牢根基。 作为东南亚最大经济体，印尼拥有2.71亿人口，30岁以下群体占比66%。这片充满活力的市场，曾长期 被贴上"日韩主导"标签。但近年来，以海尔智家为代表的中国企业通过系列布局，正悄然松动这一格 局。 如果说本土化布局是海尔印尼增长的基石，那么扎根用户创新产品，便是其实现逆势引领的引擎。印尼 气候炎热，家庭人口多且用户格外爱吃冰，海尔智家特意推出能1小 ...

Core Viewpoint - Haier Group has transformed from a struggling local factory to a leading global home appliance brand, with over 50% of its revenue coming from overseas markets, showcasing its resilience and innovation in the face of global economic uncertainties [1][2]. Group 1: Innovation and Product Development - Haier emphasizes the importance of innovation, launching products like the "lazy" three-tub washing machine and AI-enabled multi-split air conditioning systems, which have received positive market responses [3][4]. - The three-tub washing machine received over 20,000 orders within 16 hours of its launch, highlighting strong market demand [4]. - Haier has established ten global R&D centers and over 70 research institutes, leading to the introduction of more than 200 original products and participation in the revision of 120 international standards [3]. Group 2: Globalization and Local Adaptation - Haier is focusing on building a flexible global supply chain while increasing domestic investments, having invested over 40 billion yuan in the last three years [5][6]. - The company is constructing a global collaborative supply chain network, integrating 35 industrial parks and 163 manufacturing centers to optimize resource allocation [6]. - Haier's investments in local manufacturing facilities in Egypt and Thailand aim to meet regional demands while enhancing export capabilities [6]. Group 3: Financial Performance and Strategic Investments - In Q1, Haier's overseas revenue grew by 13%, with significant increases in emerging markets, including over 50% growth in the Middle East and Africa [7]. - Haier has made substantial investments, including over 500 billion yuan in the past three years, to strengthen its ecosystem in smart living, health, and industrial internet sectors [8][9]. - The company achieved a global revenue of 401.6 billion yuan in 2024, with a compound annual growth rate of 5% since 2021, and a profit total of 30.2 billion yuan, reflecting robust financial health [11].