Core Viewpoint - Haier's growth in Indonesia is a result of its localized strategy and innovative product offerings, allowing it to capture significant market share despite overall industry decline [1][2][3] Group 1: Market Performance - Indonesia, as Southeast Asia's largest economy, has a population of 271 million, with 66% under the age of 30, presenting a vibrant market for consumer goods [1] - In the first four months, the overall white goods industry in Indonesia declined by 5.9%, while Haier's white goods segment achieved the fastest growth, securing a 12.3% market share as the leading Chinese brand [1] - In the refrigerator sector, where the market declined by 0.7%, Haier Indonesia recorded a 4.2% growth, leading the market [2] - In the home air conditioning sector, which saw a 14.5% decline, Haier Indonesia achieved a 9% growth, further establishing its market leadership [1][2] Group 2: Localization Strategy - Haier's success in Indonesia is attributed to its deep localization strategy, which began with the acquisition of Sanyo's white goods business, transforming its factory into a multi-category manufacturing center with an annual capacity exceeding 2 million units [2] - In April, Haier Indonesia achieved a milestone of producing 10 million home appliances, showcasing its robust local manufacturing capabilities [2] Group 3: Product Innovation - Haier has tailored its products to meet local needs, such as the TM refrigerator that can produce ice in one hour, catering to the high demand for ice in Indonesian households [2] - The company also introduced low-power AI smart air conditioners to address local power limitations and voltage instability, enhancing energy efficiency while maximizing cooling output [2] Group 4: Channel Strategy - Haier's flexible channel strategy includes deep partnerships with local chains like Atlanta to penetrate the mid-to-high-end market [2] - The company has embraced e-commerce by leveraging platforms like Shopee and Lazada, facilitating a synergistic online and offline sales approach that drives rapid growth [2] Group 5: Future Outlook - Haier Indonesia's achievements reflect the strength of Chinese brands in breaking through markets with localized strategies and technological innovations [3] - The company plans to continue focusing on user needs to enhance product competitiveness and explore additional market growth opportunities [3]

Core Viewpoint - Haier Group has transformed from a struggling local factory to a leading global home appliance brand, with over 50% of its revenue coming from overseas markets, showcasing its resilience and innovation in the face of global economic uncertainties [1][2]. Group 1: Innovation and Product Development - Haier emphasizes the importance of innovation, launching products like the "lazy" three-tub washing machine and AI-enabled multi-split air conditioning systems, which have received positive market responses [3][4]. - The three-tub washing machine received over 20,000 orders within 16 hours of its launch, highlighting strong market demand [4]. - Haier has established ten global R&D centers and over 70 research institutes, leading to the introduction of more than 200 original products and participation in the revision of 120 international standards [3]. Group 2: Globalization and Local Adaptation - Haier is focusing on building a flexible global supply chain while increasing domestic investments, having invested over 40 billion yuan in the last three years [5][6]. - The company is constructing a global collaborative supply chain network, integrating 35 industrial parks and 163 manufacturing centers to optimize resource allocation [6]. - Haier's investments in local manufacturing facilities in Egypt and Thailand aim to meet regional demands while enhancing export capabilities [6]. Group 3: Financial Performance and Strategic Investments - In Q1, Haier's overseas revenue grew by 13%, with significant increases in emerging markets, including over 50% growth in the Middle East and Africa [7]. - Haier has made substantial investments, including over 500 billion yuan in the past three years, to strengthen its ecosystem in smart living, health, and industrial internet sectors [8][9]. - The company achieved a global revenue of 401.6 billion yuan in 2024, with a compound annual growth rate of 5% since 2021, and a profit total of 30.2 billion yuan, reflecting robust financial health [11].