Core Points - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, marks a significant event in China's sports history, showcasing the integration of sports with regional economic development [1][4] - The sponsorship scale for the 15th National Games is expected to exceed 2 billion RMB, setting a historical record for such events in China [2][6] - The event has attracted numerous enterprises, including many Fortune 500 companies, indicating strong market interest and economic potential [4][5] Sponsorship and Market Development - The market development plan for the 15th National Games includes three main components: sponsorship, licensing, and ticketing [2] - The sponsorship plan consists of five tiers: partners, sponsors, exclusive suppliers, suppliers, and supporting enterprises, totaling 40 companies, with a significant presence of state-owned enterprises [4][5] - As of June, the total sponsorship intentions reached over 2 billion RMB, with signed agreements covering various sectors, including insurance, aviation, and sports equipment [5][6] Brand Engagement and Visibility - Anta has emerged as a dominant brand during the event, providing over 600,000 pieces of sportswear for participants and staff, highlighting its significant investment in brand visibility [8][10] - The collaboration of the three major telecom operators (China Telecom, China Mobile, and China Unicom) as sponsors is unprecedented, reflecting the event's appeal and the unique marketing strategies of these companies [11][12] Cultural Impact and Merchandise - The mascot "Bay Chicken," inspired by the Chinese white dolphin, has gained popularity on social media, contributing to the event's visibility and merchandise sales [14][16] - The event has led to the development of over 2,800 licensed products, with more than 700 retail stores, showcasing the commercial success of the games [16][18] Economic Significance - The 15th National Games is seen as a crucial driver for the economic integration of the Guangdong-Hong Kong-Macau Greater Bay Area, providing a model for future events [18]

Group 1 - The 15th National Games is the first comprehensive sports event jointly hosted by Guangdong, Hong Kong, and Macau, gathering top athletes in the Greater Bay Area [1][3] - Anta serves as the official sports equipment partner, providing sports apparel and footwear for over 70,000 personnel, including staff, technical officials, volunteers, and torchbearers, with a total of over 600,000 pieces of equipment [3] - Anta has a history of supporting Chinese sports development and has provided professional competition, training, and lifestyle gear for over 30 national teams [3] Group 2 - Anta will continue to support the upcoming Winter Olympics by providing professional sports technology and equipment for 10 Chinese national teams [3]