Group 1: Overview of the China International Import Expo (CIIE) - The 8th China International Import Expo (CIIE) took place from November 5 to 10, covering over 430,000 square meters with 4,108 foreign exhibitors and 44,950 professional audience registrations [1] - The expo showcased the confidence of exhibitors in investing in China, with companies like Cargill signing strategic procurement agreements worth over $3 billion [2] Group 2: Multinational Companies' Perspectives - A report by KPMG highlighted that over half of the surveyed multinational companies are optimistic about China's economic growth by 2025, with this figure expected to rise to 64% in the next three to five years [2] - Most multinational companies plan to maintain or increase their investments in China by 2025, focusing on greenfield investments, mergers, acquisitions, or joint ventures [2] Group 3: Sony's Commitment to the Chinese Market - Sony showcased its innovative technologies at the expo, emphasizing its long-term commitment to the Chinese market and viewing it as a key strategic market [3][4] - The company introduced its V2X technology for enhanced driving safety and a creative window display to enrich passenger experiences [6] Group 4: IKEA's Local Engagement and Sustainability Initiatives - IKEA presented its new brand positioning at the expo, focusing on creating quality living experiences in response to local consumer needs [7][9] - The company is actively promoting sustainable living through its leadership in the "Green Smart Home Appliances" committee and launching new products that reflect local cultural elements [9] Group 5: SGS's Expansion in China - SGS expressed confidence in the Chinese market's growth potential, expanding its services in emerging sectors such as electric vehicles and beauty [10][11] - The company has increased its investment projects in China, establishing a comprehensive service network with over 16,000 employees and 200 laboratories [11] Group 6: Product Launches and Market Trends - Companies like XINRONGMAO and Amorepacific launched numerous new products at the expo, aiming to capture the growing demand in the Chinese market [12] - The trend towards quality consumption is evident, with brands focusing on high-quality ingredients and sustainable practices to meet consumer expectations [9][12] Group 7: Strategic Partnerships and Collaborations - The partnership between snack giant Mondelez and Laiyifen marks a shift towards strategic collaborations beyond traditional procurement, aiming to enhance user experience through joint product development [16] - Laiyifen has signed strategic procurement agreements worth 250 million yuan during the expo, leveraging its global supply chain network [13][16]

中新网上海11月2日电(记者缪璐)在鑫荣懋上海公司的仓库中，满载水果的冷链运输车正忙碌穿梭，将 来自全球的各类水果产品发往千家万户。其中不少水果品类，正是通过进博会这一平台实现首发，从而 进入中国广阔市场。 进博会凭借其权威性与曝光度，已成为鑫荣懋新品首发的"黄金舞台"。作为一家全球水果全产业链平台 公司，鑫荣懋华东区总经理吴建忠表示："进博会本身即代表高品质，鑫荣懋每年都会推出多款主打明 星产品在此发布，实现了鑫荣懋全球化高质量发展与进博会平台效应的协同共振。" 全球果香邂逅中国餐桌 作为进博会的"全勤生"，鑫荣懋展位每年都在创新升级，从"水果风暴""水果魔方"到"水果太空"，从最 初的品牌产品，到越来越多来自全球的首发、首秀新品，旗下多个明星产品在中国迅速"出圈"。 2024年正值中马建交50周年，鑫荣懋将首批获准进入中国的马来西亚鲜食猫山王榴莲带入进博会，其首 发的佳沃马来西亚猫山王榴莲成为第七届进博会的明星展品之一。吴建忠表示，为了让这款榴莲以最新 鲜的状态在进博会上呈现，鑫荣懋通过3个"4小时"精细化管控，将新鲜猫山王从产地空运抵华，直达进 博会展馆，实现了"昨天落果，今天到馆"。这一供应链创新不仅 ...