随着世界多地气温不断攀升，各类能带来"清凉"的产品出口火热。记者发现，风扇帽、宠物冰垫等小型清凉用品格外受到海外客户欢迎。 在义乌国际商贸城。各类新奇的"小玩意儿"吸引着外国采购商的目光。在这家店铺，装上了太阳能风扇的帽子吸引了不少采购商。 阿富汗采购商 阿卜杜尔：我非常喜欢中国的清凉产品，不仅设计美观，而且这样的产品在我们那里市场前景广阔。 记者发现，商家还敏锐捕捉到了全球宠物市场的新商机。在这家店铺里，新上架的宠物冰垫和宠物冰脖供不应求。产品里填充的凝胶，可快速吸收宠物散发 的热量，并将热量排散出去。 泰国采购商 奥德：这些产品质量不错，而且价格也合适，很适合我们国家。 义乌市沣沛宠物用品公司店长 楼锦锦：南美的，有墨西哥、智利、巴西、阿根廷这些国家，很多都提前到这里来采购。 外贸电商平台阿里国际站数据显示，近30天，便携式小风扇、移动式空调、制冰机、双门冰箱、冰柜等成为采购商采购的热门品类，销售额同比增长近 77%。 义乌国际商贸城经营户 袁茶芳：普通款充电款式，没电还得带充电宝，还要蓄电才会有电继续工作，太阳能就不用担心考虑这个问题。 平常的产品加上创意的巧思，就能卖出好价钱。在这家伞店，带风扇的防晒 ...

Investment Rating - The report does not explicitly provide an investment rating for the portable fan industry Core Insights - The portable fan industry is characterized by "low technology, high iteration, and strong scenarios," with future competition focusing on product innovation and user experience enhancement, while environmental and smart technologies may become differentiation breakthroughs [5] - The market for portable fans shows significant seasonality, with summer being the peak sales season; the consumer demographic is becoming younger, with students, office workers, and outdoor enthusiasts as core users [5] - By 2025, upgrades in portable fans will focus on enhanced battery life, optimized airflow, smart interactions, and multifunctional integration, with a greater emphasis on environmental sustainability and personalized needs [5] Summary by Sections Section 1: Market Segmentation and Characteristics - Portable fans are small handheld or desktop devices powered by batteries or USB, designed for personal cooling in various settings, with types including handheld, desktop, neck-hanging, and foldable fans [2] - Handheld fans are compact, typically measuring 15-25 cm and weighing 100-300 grams, with a battery life of 2-8 hours [2] - Desktop fans are more stable, ranging from 20-35 cm in height and weighing 300-800 grams, often featuring multiple speed settings and longer battery life [2] - Neck-hanging fans are designed for safety and convenience, weighing 150-300 grams with a battery life of 3-6 hours [2] - Foldable fans are portable and easy to store, with varying shapes and sizes [2] Section 2: Export Market Overview - The global demand for portable fans is growing, providing significant opportunities for Chinese brands in the export market [6] - In 2024, China's fan export volume is projected to reach 61,396 million units, with a year-on-year growth of 42.8%, and portable fan exports are expected to increase significantly [6] - The portable fan market is driven by consumer demand for convenience and practicality, with a notable increase in the export volume of portable fans [6] Section 3: Sales Channels - Online sales channels include major cross-border e-commerce platforms such as Amazon, Shopee, and eBay, which are crucial for reaching international markets [10] - Some brands have established independent websites to enhance direct consumer engagement and brand experience [10] - Partnerships with large retail chains like Target and Walmart, as well as presence in global supermarkets and airport duty-free shops, are important for offline sales [10] Section 4: Competitive Landscape - Emerging tech brands like Jisu Technology and ColdSky are leading the market with strong innovation capabilities and stylish designs [11] - Traditional appliance brands such as Haier and Gree leverage their established reputation and extensive sales networks to compete effectively [13] - Cross-border e-commerce brands focus on high cost-performance ratios and quick adaptation to market demands, utilizing their operational experience on e-commerce platforms [14]

便携式小风扇行业简报 | 2025/04 www.leadleo.com 报告标签：风扇、便携式小风扇、出海、新兴科技品牌、传统家电 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 1 头豹调研简报 | 2025/04 便携式小风扇行业 Q1：中国便携式小风扇行业有哪些细分领域和特征？ ◼ 便携式小风扇是一种以电池或USB供电的小型手持/桌面式送风设备，具有轻便、易携带、低功耗等特点，主要用于个人 在户外或室内场景下的局部降温。其核心功能是提供定向气流，体积通常小于传统风扇，适合随身使用。按照使用形态 可分为手持小风扇、桌面小风扇、挂脖小风扇、折叠小风扇等。 图表1：便携式小风 ...