沉寂一段时间的小米集团董事长雷军再次站在聚光灯下。 雷军在小米发布会 记者 俞立严 摄 5月22日晚，小米15周年战略新品发布会在北京举办。会上推出多款产品，涵盖芯片、手机、平板、汽 车四大领域，分别是全新"玄戒O1"3nm旗舰处理器、全新旗舰小米15S Pro、小米平板7 Ultra、全新小米 YU7。 雷军在介绍小米研发投入 记者 俞立严 摄 雷军表示，今年是小米15周年，小米手机市场份额连续19个季度位居全球前三；小米汽车、芯片、智能 工厂完成从0到1的跨越；人车家全生态战略正式闭环，成为拥有最完整生态的科技公司。他透露，未来 五年(2026-2030年)，小米研发投入预计2000亿元。 雷军介绍玄戒芯片 记者 俞立严 摄 芯片是必须攀登的高峰 玄戒开弓没有回头箭 根据小米集团的介绍，新推出的小米15S Pro、小米平板7 Ultra、小米手表S4全部搭载小米自主研发设 计的玄戒芯片。"玄戒O1"旗舰处理器采用第二代3nm先进工艺制程，190亿晶体管，芯片面积109mm²， 实验室跑分突破300万。 "我这几天看到很多网友在评论说，小米好像突然就搞出大芯片了，好像小米搞出大芯片很容易啊，手 一搓就可以搓 ...

Investment Rating - The report does not explicitly provide an investment rating for the portable fan industry Core Insights - The portable fan industry is characterized by "low technology, high iteration, and strong scenarios," with future competition focusing on product innovation and user experience enhancement, while environmental and smart technologies may become differentiation breakthroughs [5] - The market for portable fans shows significant seasonality, with summer being the peak sales season; the consumer demographic is becoming younger, with students, office workers, and outdoor enthusiasts as core users [5] - By 2025, upgrades in portable fans will focus on enhanced battery life, optimized airflow, smart interactions, and multifunctional integration, with a greater emphasis on environmental sustainability and personalized needs [5] Summary by Sections Section 1: Market Segmentation and Characteristics - Portable fans are small handheld or desktop devices powered by batteries or USB, designed for personal cooling in various settings, with types including handheld, desktop, neck-hanging, and foldable fans [2] - Handheld fans are compact, typically measuring 15-25 cm and weighing 100-300 grams, with a battery life of 2-8 hours [2] - Desktop fans are more stable, ranging from 20-35 cm in height and weighing 300-800 grams, often featuring multiple speed settings and longer battery life [2] - Neck-hanging fans are designed for safety and convenience, weighing 150-300 grams with a battery life of 3-6 hours [2] - Foldable fans are portable and easy to store, with varying shapes and sizes [2] Section 2: Export Market Overview - The global demand for portable fans is growing, providing significant opportunities for Chinese brands in the export market [6] - In 2024, China's fan export volume is projected to reach 61,396 million units, with a year-on-year growth of 42.8%, and portable fan exports are expected to increase significantly [6] - The portable fan market is driven by consumer demand for convenience and practicality, with a notable increase in the export volume of portable fans [6] Section 3: Sales Channels - Online sales channels include major cross-border e-commerce platforms such as Amazon, Shopee, and eBay, which are crucial for reaching international markets [10] - Some brands have established independent websites to enhance direct consumer engagement and brand experience [10] - Partnerships with large retail chains like Target and Walmart, as well as presence in global supermarkets and airport duty-free shops, are important for offline sales [10] Section 4: Competitive Landscape - Emerging tech brands like Jisu Technology and ColdSky are leading the market with strong innovation capabilities and stylish designs [11] - Traditional appliance brands such as Haier and Gree leverage their established reputation and extensive sales networks to compete effectively [13] - Cross-border e-commerce brands focus on high cost-performance ratios and quick adaptation to market demands, utilizing their operational experience on e-commerce platforms [14]

便携式小风扇行业简报 | 2025/04 www.leadleo.com 报告标签：风扇、便携式小风扇、出海、新兴科技品牌、传统家电 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 1 头豹调研简报 | 2025/04 便携式小风扇行业 Q1：中国便携式小风扇行业有哪些细分领域和特征？ ◼ 便携式小风扇是一种以电池或USB供电的小型手持/桌面式送风设备，具有轻便、易携带、低功耗等特点，主要用于个人 在户外或室内场景下的局部降温。其核心功能是提供定向气流，体积通常小于传统风扇，适合随身使用。按照使用形态 可分为手持小风扇、桌面小风扇、挂脖小风扇、折叠小风扇等。 图表1：便携式小风 ...

目前，公司已形成环境光/接近检测、光学追踪传感等完整的光传感产品布局，产品商业化进程显著提 速。值得关注的是，公司产品矩阵正加速向AIoT(人工智能物联网)生态延伸，在AR/VR设备等消费电子 领域保持领先优势的同时，积极卡位运动相机、扫地机器人等智能家居市场，并前瞻性布局低空经济等 新兴赛道，打造多维增长引擎。 美芯晟表示，公司光学传感器领域随着多款新品推出，进入市场推广和批量交付阶段，预计收入将快速 增长。公司对2025年的业绩持乐观态度，光学传感器产品线成为业绩增长新动力。 美芯晟2025年一季报验证战略前瞻性，逆周期增长彰显经营韧性。公司2025年第一季度实现营业收入为 1.25亿元，与上年同期相比，增加3047万元，同比增加32.18%。2025年第一季度实现归属于母公司所有 者的净利润为367.11万元，与上年同期相比，增加1693.5万元，实现扭亏为盈。本期公司的毛利率为 38%，同比增长约16个百分点。 5月21日，美芯晟科技(北京)股份有限公司(以下简称"美芯晟")在投资者互动平台表示，作为光学传感器 领域的深耕者，公司已构建涵盖环境光/接近检测、光学追踪传感、激光飞行时间测距(DToF)等 ...