保利“天”字系项目(保利珠江天悦

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保利 “天” 字系再霸榜羊城,用好房子重新定义豪宅市场
21世纪经济报道· 2025-06-16 08:05
Core Viewpoint - The recent favorable policies in the real estate market, including interest rate cuts and increased housing demand, have led to a stabilization of the market, particularly in Guangzhou, where high-quality residential projects are experiencing significant sales success [1][29]. Group 1: Market Trends - The People's Bank of China announced a 10 basis point reduction in both the one-year and five-year Loan Prime Rates (LPR) on May 20, contributing to a more optimistic outlook for the real estate market [1]. - During the "May Day" holiday, Guangzhou's real estate market saw a 30% increase in the number of visits to residential projects and a 73% increase in sales [1]. - The luxury real estate market in Guangzhou is showing signs of recovery, with a total of 510 high-end properties sold in the first four months of 2025, averaging 127 sales per month at a price of approximately 69,000 yuan per square meter [29][30]. Group 2: Company Performance - Poly Developments' "Tian" series projects have dominated the luxury market in Guangzhou, with significant sales figures, including nearly 10 billion yuan in sales for the Poly Zhujiang Tianyue project and 33 billion yuan for the Poly Tianyao project within just two days [3][7]. - Poly Developments has consistently ranked first in Guangzhou for land acquisition and sales volume, showcasing its strong market presence and brand reputation [5][6]. - The company's focus on high-quality product design and customer-centric services has contributed to its success in the competitive luxury real estate market [6][9]. Group 3: Product Features - The "Tian" series projects are strategically located in high-demand areas such as Zhujiang New Town and Pazhou, benefiting from unique geographical advantages and comprehensive amenities [9][20]. - Poly's projects emphasize high-quality materials and innovative designs, such as the use of luxury stones and unique architectural features, enhancing the overall living experience for residents [20][23]. - The company is committed to providing a holistic living experience, integrating customer feedback into product design and service delivery, which is reflected in the high demand for its properties [32][34].